The New Standard
See the Whole Network.
Diagnose the Cause. Prove the Fix.
Full network intelligence from Ookla is built from the scale of consumer-initiated crowd data plus the technical depth and precision of controlled drive-walk benchmarking.
11M+
Daily consumer tests
Active, user-initiated intent in moments that matter
~2M
Controlled miles/year
Drive, walk, and rail synchronized testing
120+
Countries benchmarked
ETSI TR 103 559 scientific alignment
170K+
Articles Referencing Ookla Annually
A globally trusted source of connectivity insights
The Architectural Paradigm
Broad. Deep. Complete.
Crowd data has a critical role in connectivity intelligence. So does controlled testing. Like two metals combined into a stronger alloy, Ookla brings together the breadth of crowd with the engineering precision of controlled testing.
Broad Scale
Crowd Data: Discovers “What”
Constantly updated views into network health at population scale. Powered by real human demand and continuous background telemetry.
- Consumer-Initiated Intent: Real users testing peak capacity at critical moments.
- QoE telemetry: web browsing, video streaming and buffering, gaming, instant messaging, USS signal scans
- Longitudinal Baselines: Decades of historical performance data across every market.
Scale & Reach
Deep Precision
Controlled Data: Diagnoses “Why”
Scientific, side-by-side drive and walk benchmarking powered by umlaut and RootMetrics, plus AI-powered root cause analysis insights.
- Lower-layer RF Diagnostics: spectrum and bandwidth analysis, carrier aggregation, handovers, and more.
- Same-time, Same-Place: Provides a true like-to-like benchmarking of operators.
- Voice MOS & POLQA: Rigorous audio call reliability and call drop root-cause tracing.
Scientific & Engineering Rigor
Unified Intelligence
Dual-Intelligence Network Truth
Closes the gap between what engineers observe in drive tests and what subscribers experience in daily life. Solves issues and validates fixes.
- 360° Outdoor to Indoor: Bridges drive test routes with in-home Wi-Fi and venue reality.
- Closed-Loop Validation: Detect anomalies via crowd, undertake root cause analysis with controlled, validate the fix with Speedtest.
- Unified Global Authority: Backed by Speedtest Awards™ and umlaut Best in Test benchmarks.
Definitive Confidence
See What Dual-Intelligence Network Insights Reveal
Crowd
Image below: Millions of tests highlighting areas of poor web browsing experience
Controlled
Image below: Tests showing Lite Data Reliability failures
Dual-Intelligence Optimization Insights
Image below: Crowd-plus-controlled data working together
The Consumer-Initiated Differentiator
Better Crowd Data: Why Consumer-Initiated Testing Matters
Many competitors rely heavily or exclusively on background testing. Ookla uniquely unites RF scans with consumer-initiated testing at scale.
COMPETITOR APPROACH
Opportunistic Background Collection
Background testing has an important role, but relying too heavily on this method can paint a picture that differs from real-world behavior and results.
- Zero Pipe Saturation: Cannot measure true maximum network throughput or capacity limits under realistic subscriber strain.
- Idle State Distortion: Measures while phones sit dormant in pockets, not when users are actively demanding bandwidth.
- Vulnerable to OS Restrictions: iOS and Android background execution restrictions continually reduce third-party sample reliability.
THE OOKLA ADVANTAGE
Consumer-Initiated QoS + Continuous QoE
The best of both worlds: consumer-initiated testing at places and times that matter to end users plus RF scans and QoE for a complete picture.
- Peak Capacity Testing: Tests down/up speeds, multi-server latency, and packet behavior under authentic consumer load.
- Capture User Intent: consumer-initiated tests are collected at moments important to users.
- Dual-Pronged Architecture: Consumer-initiated tests complemented by QoE measurements (video streaming, web browsing, instant messaging, gaming, and more).
OOKLA’S MULTI-DIMENSIONAL CROWD DATA EXTRACTS
Web Browsing Records
Real-world page load latencies and HTTP handshake
Video Streaming Records
Video start time, buffering rates, and adaptive bitrate tracking
Gaming and Latency Records
Loaded vs. unloaded jitter, bufferbloat and L4S readiness
Unified Signal Scans Extracts (USS)
Cell ID, carrier aggregation and passive RF scans on Android
Scientific Engineering Rigor
Better Controlled Data: Your High-Resolution Diagnostic Benchmark
Where crowd telemetry indicates the existence of an anomaly, controlled testing delivers the surgical root-cause diagnostics required by radio access network (RAN) engineers.
Drive Testing
Nearly 2M miles of synchronized routes across national highways, suburbs, and rural corridors using simultaneous side-by-side test benches.
Walk Testing
High-density foot surveys inside financial districts, shopping malls, transport hubs, and campus environments where vehicular access is restricted.
Rail & Transit Surveys
Testing high-speed passenger rail, underground metro lines, and commuting routes characterized by severe Doppler shift and rapid cell re-selection.
POLQA & Reliability
ITU-T P.863 POLQA algorithmic speech quality analysis, VoNR/VoLTE call setup times, and dropped call diagnostics under synchronized loads.
The Virtuous Circle
Better Outcomes: Analyze, Optimize, Publicize
A continuous lifecycle that turns crowd signals into targeted engineering interventions and verified commercial leadership.
01
Continuous Detection
Analyze
Establish a verified baseline with controlled testing and leverage millions of daily Speedtest results to detect performance trends or issues.
Auto-categorize 200m x 200m performance hexes
Identify emerging churn risks before support tickets rise
Track competitor spectrum usage and SA migration
02
Targeted Remediation
Optimize
Dispatch synchronized drive and walk audits precisely where crowd signals flag anomalies or additional root cause analysis is needed.
Understand handovers, reliability, spectrum efficiency, and more
AI-driven failure categorization and time-to-action reduction
CapEx prioritization focused on highest-traffic user impact
03
BROAD SCALE
Publicize
Convert engineering fixes into indisputable market authority with consumer-recognized Speedtest Awards™ and umlaut Best in Test benchmarks.
Promote your network with trusted, defensible Awards and marketing claims
Backed by a brand with global recognition and market authority
Unified scoring informed by real-world consumer behavior and industry standards
Tailored Intelligence Mix
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See our Benchmarking Data in Action
Learn more or request a crowd-plus-controlled benchmark analysis