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Case Study

How MEO Arena Transforms Venue Connectivity into a Competitive Advantage with Speedtest Certified

Challenge

As leaders in the hyper-competitive live event market, MEO sought to proactively showcase the world-class capabilities of the 20,000-person capacity MEO Arena. Their goal was to leverage independent, third-party validation to powerfully demonstrate their network’s quality to fans, sponsors, and premier global event organizers.

Solution

MEO engaged Ookla® to perform a comprehensive Speedtest Certified™ assessment of the arena’s permanent Wi-Fi network.

Results

MEO Arena’s permanent network surpassed the rigorous requirements, earning the prestigious Speedtest Certified designation. The certification transforms the venue’s technical excellence into a powerful, marketable asset, providing indisputable proof of its superior digital infrastructure and delivering actionable intelligence for ongoing optimization.

In today’s live event industry, connectivity is no longer a simple fan amenity; it is a critical revenue driver that underpins the entire fan experience. From digital ticketing and cashless concessions to in-app merchandise sales and social media engagement, a venue’s bottom line is directly tied to the performance of its network.

For premier technology partners like MEO and world-class venue operators like MEO Arena, delivering a flawless connected experience is a core part of their strategy, backed by massive network investments. The primary challenge for the entire industry has been how to visibly and credibly communicate this complex technical excellence. A high-performance network is an invisible asset, making it difficult to prove its quality and demonstrate the return on that investment to a non-technical audience of fans and event organizers.

Speedtest Certified Quote text

Speedtest Certified bridges the gap between technical performance and tangible business value. It leverages the one brand in network testing that millions of consumers and professionals around the world already know and trust: Speedtest. For MEO Arena, the certification is not just a badge; it is a powerful strategic tool.

By certifying this complex environment, MEO establishes a powerful, public proof point for their network portfolio. It demonstrates to their current and potential clients—from a hotel or hospital to a corporate headquarters—that MEO can design, manage, and validate a network to a world-class standard.

For MEO Arena, the Speedtest Certified designation is a key competitive differentiator. When bidding to attract the world’s biggest tours, artists, and corporate events, the ability to provide verifiable, third-party proof of network excellence is a powerful advantage. It moves the conversation beyond a simple “we have good Wi-Fi” claim to a validated, trusted benchmark, giving event organizers the confidence that the venue’s infrastructure can support their most demanding digital and broadcast needs.

Speedtest Certified quote text

For MEO, the certification is an independent, data-driven validation of their engineering expertise and network investment. The program proved that MEO’s infrastructure is a resilient, high-performance foundation. The resulting actionable intelligence also equips MEO’s network team with precise, data-backed recommendations for continuous improvement and future optimization.

Validated Performance and Actionable Intelligence

The assessment confirmed the network has a resilient, high-performance foundation, with the technical capability to support both the consistent needs of the arena and adapt as needed to event-specific criteria. This certification, based on Ookla’s Speedtest Certified methodology, analyzes technical performance indicators measuring speeds, latency, stability, security, capacity and quality of experience. The network’s strength was demonstrated across all critical user-facing metrics:

Real-Time Performance: The network is highly optimized for demanding applications, earning top scores for its median latency and jitter.
Throughput: The network demonstrated excellent scores for both median download and median upload speeds, capable of handling key use cases like massive-scale social media sharing, digital payments, and powering digital sponsorship activations.
Infrastructure: The network’s foundation is built for capacity, earning excellent ratings for its 10 Gbps ISP Backhaul Speed and Smart Roaming capabilities.

By transforming its superior network infrastructure from an invisible operational cost into a visible, trusted symbol of quality, MEO Arena has created a new standard for venue excellence and a powerful asset to drive future business.

For any enterprise striving to justify network investments, differentiate its brand, and ensure an exemplary user experience, Speedtest Certified provides the definitive, data-driven verification needed to succeed. Contact us to learn more about the Speedtest Certified process.

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MEO Arena

MEO Arena stands as one of Europe’s largest indoor arenas, combining state-of-the-art infrastructure with unparalleled versatility to host world-class concerts, major sporting events, and large-scale corporate gatherings. With a steadfast commitment to innovation and sustainability, the venue remains a catalyst for exceptional experiences, connecting global talent and audiences in the heart of Lisbon.

Ookla retains ownership of this content, including all of the intellectual property rights, data, images, graphs, and analysis. This content may not be quoted, reproduced, distributed, or published for any commercial purpose without prior consent.

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Case Study

How ICTA Uses Ookla Data for National ISP Performance Monitoring

“We use Ookla data as the cornerstone of our National ISP Performance Monitoring and Strategic Optimization program. This isn’t just about oversight; it’s about independent, real-world data that allows us to objectively track performance, validate ISP claims, and drive meaningful improvements across the sector. This strategic framework has already delivered enhanced transparency and smarter resource allocation, fundamentally strengthening Azerbaijan’s digital future.”

Islam Baghirzade

Director of Information Technologies, ICTA

Ensuring reliable and competitive broadband performance across Azerbaijan is critical for the country’s digital transformation. Fast, accessible internet plays a central role in education, economic growth, public services, and everyday life. As the national regulatory authority, the Information Communication Technology Agency (ICTA) is tasked with overseeing the performance, fairness, and transparency of the telecommunications market — particularly internet service providers (ISPs).

To effectively monitor this ecosystem, ICTA relies not only on official declarations from providers — such as subscriber counts and regional coverage areas submitted through the Data Collection System (DCS) — but also on independent, real-world testing data from Ookla.

Situation

While ISP-reported figures are foundational for regulatory oversight, there is always a risk of overstated or understated service availability, especially in remote or underserved regions. Such discrepancies can lead to distorted planning, inefficient infrastructure development, and regulatory blind spots.

Moreover, with dozens of ISPs operating at different performance levels, it’s not feasible to demand equal improvements across the board. Regulatory capacity and resources are limited, and not all providers have the same impact on national service quality. A targeted, data-driven strategy is needed to identify which providers can most significantly influence nationwide internet performance.

Under the framework of National ISP Performance Monitoring, ICTA faced four challenges in ensuring fair, efficient, and data-driven oversight of internet service providers:

Monitoring Provider Performance Objectively: ISP-reported data on service quality lacks independent verification. ICTA needed a consistent method to track monthly performance trends across providers, highlight underperformers, and drive QoS improvements across the sector.
Validating Regional Coverage Declarations: ISPs declare their regional subscriber presence via the Data Collection System (DCS). However, without real-world validation, these declarations could misrepresent actual service distribution — especially in rural or underserved areas — distorting planning and policy decisions.
Prioritizing Impactful Improvements: With limited regulatory resources, ICTA needed a tool to identify which ISPs provide poor services, thus, hindering achieving the country’s internet speed objectives. A scalable, simulation-based approach was essential to target high-impact providers rather than applying blanket requirements.
Road-Level Signal Monitoring: Mobile service quality often fluctuates along roads and transport corridors, disrupting calls and data connectivity. Manual drive tests to detect such issues are costly and limited in scope. Using Ookla Cell Analytics, ICTA now monitors signal strength continuously across major roads in Baku, with GPS-tagged results from real users highlighting weak spots and guiding more effective infrastructure planning.

Solution

To address the core challenges of performance tracking, declaration validation, and strategic targeting, ICTA developed a unified approach using Ookla Speedtest data and internally built Power BI dashboards. Rather than relying on off-the-shelf solutions, the agency designed custom tools tailored to Azerbaijan’s regulatory needs.

Monitoring ISP Performance Over Time

Using Ookla Speedtest results, ICTA tracks:

Monthly average download speeds by provider
Trends in provider performance
National averages and sector-wide development

Data is processed in-house and visualized with interactive dashboards that include filters by provider, server, and date range, giving regulators clear, real-time visibility into how ISPs are performing.

Validating Regional Declarations with Real-World Tests

To verify provider submissions through the Data Collection System (DCS), ICTA compares:

Declared subscriber counts by region
Actual test/device counts from Ookla data

This allows regulators to detect mismatches between reported and observed presence — ensuring more accurate infrastructure planning and holding providers accountable for their claimed coverage.

Simulating Targeted Improvement Scenarios

To maximize regulatory impact, ICTA built a simulation dashboard that models the national performance effect of increasing speeds for specific ISPs. The process includes:

Identifying providers with significant test presence (Top 5 – 10)
Monitoring and regulating poor performers among these providers to achieve national-level goals

This enables a focused strategy that prioritizes a small set of high-impact providers, optimizing resource use while driving measurable improvements in overall internet quality.

Road-Level Signal Monitoring in Practice

The Road Signals dashboard aggregates thousands of geo-tagged test results monthly, each acting as a virtual drive test under real-world conditions. Regulators can:

Filter results by date, road, or region
View average signal strength values and detect coverage gaps
Compare provider performance at street and highway level
Track recurring problem zones and improvements over time

This granular visibility ensures that regulatory efforts address not only national averages but also the real connectivity experience citizens face every day.

Outcome

The National ISP Performance Monitoring framework — powered by Ookla data and customized analytics — has significantly strengthened Azerbaijan’s ability to regulate and guide the development of its internet ecosystem.

Key Outcomes:

Enhanced Transparency and Accountability: By comparing provider-reported data with real-world test results, ICTA now flags discrepancies in regional coverage declarations, supporting more accurate audits and promoting fair competition.
Improved Regulatory Oversight: With month-by-month tracking of ISP download speeds, regulators can monitor trends, evaluate the impact of policy or market shifts, and spotlight top and underperforming ISPs. This visibility incentivizes providers to improve performance in alignment with public expectations.
Smarter Resource Allocation through Data-Backed Decision: The simulation dashboard enables ICTA to concentrate oversight on providers with the greatest influence on service quality countrywide. By identifying high-impact ISPs and holding under performers accountable, ICTA ensures that regulatory resources are used effectively to raise connectivity standards across the sector.
Stronger Geographic Coverage Assurance: Road-level monitoring strengthens ICTA’s ability to assess service continuity along critical transport corridors, ensuring that regulatory strategies address not just averages, but also the geographic reliability of connectivity essential for economic activity, mobility, and safety.

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About ICTA

The Information and Communication Technologies Agency (ICTA) is a public legal entity under the Ministry of Digital Development and Transport, established by a decree of the President of the Republic of Azerbaijan on October 11, 2021. The agency’s responsibilities include certification, registration, regulation, and control within the fields of information communication technologies and communications, including telecommunications and postal services. It also regulates the interconnection between telecommunication operators and manages the radio spectrum.

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Case Study

Rated #1: How DITO Grew its Brand with Speedtest Awards™

“We’re excited to launch this campaign with two dynamic ambassadors who truly embody the DITO spirit — bold, modern, and connected. Backed by our #1 Rated network, this initiative brings us even closer to our customers in ways that are fun, engaging, and uniquely DITO.”

Atty. Adel Tamano

Chief Revenue Officer, DITO Telecommunity

Entering a market long dominated by two established mobile providers, DITO faced an uphill climb in building brand recognition and growing its subscriber base. With a commercial launch in 2021, the company set an ambitious goal: to connect every Filipino to the people, places, and things that matter most—through reliable, high-speed mobile service and a fresh, customer-first approach.

That mission quickly gained traction. DITO’s dedication to service and innovation earned the company more than 13 million subscribers in just three years. But building trust in such a competitive market takes more than scale. It takes proof.

In 2023 and 2024, DITO received a major endorsement of its network quality and customer satisfaction when it was named the #1 Rated Mobile Network in the Philippines by Ookla® three consecutive times. The Speedtest Award™, based on real user feedback from Speedtest® Intelligence data, became a cornerstone of DITO’s marketing strategy, offering trusted, third-party validation of its brand promise.

Situation

Launching in 2021, DITO entered a saturated and highly competitive mobile market in the Philippines. With entrenched competitors and decades of consumer loyalty behind them, the legacy operators had a clear advantage. DITO, in contrast, needed to prove itself from the ground up: it had to build brand awareness, earn trust, and deliver on the promise of a better mobile experience.

DITO expanded rapidly, reaching over 13 million subscribers by 2024. That growth was fueled by aggressive network investments, expanded 4G and 5G availability, and a strong focus on customer-centric service.

As DITO gained momentum, established competitors also ramped up their efforts, making it even more important for DITO to find fresh ways to differentiate its brand. It needed a campaign that blended credibility with emotional resonance—one that would validate its achievements while deepening brand affinity. That’s where the Speedtest Award came into the picture.

Solution

In April 2024, DITO launched its “DITO Sa Puso Ko” campaign to celebrate its Speedtest Award as the #1 Rated Mobile Network in the Philippines. Designed to resonate with Filipinos nationwide, the campaign paired real-world network performance data with cultural relevance and celebrity appeal.

At the center of the campaign was a heartfelt rendition of the beloved Filipino song “DITO Sa Puso Ko” (“Here in My Heart”), performed by real-life couple Dingdong Dantes and Marian Rivera—stars of the highest-grossing Filipino film, Rewind. Their presence added familiarity and warmth, helping DITO position itself not just as a capable network provider, but as a brand that truly understands its audience.

The Speedtest Top Rated Award served as more than just a badge of honor; it grounded the campaign in third-party data and gave DITO’s message the credibility it needed to stand out in a crowded market, ultimately helping position the company as a reliable and recognized telecom provider in the Philippines.

Outcome

Building meaningful connections with users at scale in a competitive market is no small feat, especially for a new entrant like DITO. With its “DITO Sa Puso Ko” campaign, DITO showed how the right mix of credibility and creativity can deliver powerful results. The Speedtest Award became the campaign’s foundation, reinforcing the company’s message with impartial validation and helping deepen user engagement through emotionally resonant storytelling.

The campaign quickly resonated with users, becoming DITO’s best-performing marketing initiative to date, achieving:

1+ billion impressions
350+ million users reached
7+ million outbound clicks

DITO also saw measurable improvements in brand health. The company conducted internal surveys comparing Q1 to Q2 2024 and found increases in brand awareness, conversion rates, and customer retention. The Speedtest Award served not only as a mark of technical excellence, but also as trusted validation of DITO’s core promise to deliver reliable, high-quality connectivity to every Filipino, proving the value of third-party recognition in driving long-term brand growth.

By blending real-world performance data with culturally relevant storytelling, DITO created a campaign that truly connected with its users, building trust, driving engagement, and delivering measurable results at a large scale.

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About DITO Telecommunity

DITO Telecommunity Corporation is the new major telecommunications provider in the Philippines launching in March 2021. DITO aims to reinvent the Philippine telecommunications industry by improving the way Filipinos experience connectivity with secure, fast and high value 4G and 5G technologies. With China Telecom as partner, DITO has accelerated its network rollout to provide 84% coverage in 5 years with speeds of 27 Mbps and higher on Year 1 backed by superior customer service that strengthen “telecommunities”, making the Philippines much more prominent in the global telecommunications stage.

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Case Study

Intel plus Speedtest Custom: Optimizing Internet Bandwidth for Peak Gaming Performance

“The integration of Ookla’s Speedtest Custom is a significant strategic advantage for Intel and a powerful benefit for our customers. By providing gamers with real-time network performance data, we empower them to proactively manage and optimize their connectivity, addressing a critical pain point in the gaming experience. Our relationship with Ookla enhances the value of our hardware, helping ensure we deliver a superior user experience.”

Jeff Bake

SW Product Manager, Intel

Introduction: The Gaming Landscape and Intel’s Role

For serious gamers, a stable, high-speed internet connection is essential for competitive gameplay, seamless live streaming, and real-time server communication. Intel provides many of the building blocks for gamers, making reliable connectivity a core part of the gaming experience.

To give gamers deeper insight into the quality of their internet connection and help them avoid lag, connection drops, or poor streaming quality, Intel integrates Speedtest Custom™ from Ookla into its Intel® Killer™ Performance Suite , providing gamers with a reliable way to measure, validate, and troubleshoot their connectivity in real time during gameplay, when every millisecond matters.

Situation: The Challenges of Modern Gaming Connectivity

Gaming today isn’t just about graphics or processing power; it’s about the overall performance of your connection. While download and upload speeds remain critical for gaming—especially for game updates, patches, and streaming—latency and jitter are also key metrics that directly impact both casual and competitive gaming experiences. High levels of either often result in delayed reactions, missed targets, and frustrated gamers.

Live streaming adds another layer of complexity, with platforms like Twitch and YouTube Gaming requiring substantial upload bandwidth to maintain high bitrates and smooth frame rates. Meanwhile, the typical gaming household rarely does just one thing at a time. Users increasingly multitask across bandwidth-intensive activities—gaming while streaming video, using voice chat, or sharing files—creating network congestion that can impact performance.

Without immediate visibility into what’s happening on their network, gamers are often left guessing when performance issues arise during critical moments.

Solution: Speedtest Custom for Network Diagnostics & Traffic Management

To help gamers troubleshoot network issues and improve performance, Speedtest Custom integrates seamlessly into the Intel Killer Performance Suite, a software application built to optimize PC networking for gaming and streaming.

By delivering real-time insights into download and upload speeds, latency, and jitter, Speedtest Custom gives users the tools they need to understand network conditions, identify issues, and make adjustments on the fly. These measurements enable three key capabilities:

Outcome: Empowering Gamers Across the Globe

Through its integration with the Intel Killer Performance Suite, Speedtest Custom helps gamers and streamers around the world monitor performance, troubleshoot issues, and optimize their experience. With real-time insights at their fingertips, users gain a clearer understanding of their network conditions and can adjust settings to keep gameplay smooth and uninterrupted.

This global collaboration delivers top-tier gamer experiences, touching virtually every major game worldwide. It also underscores how far-reaching—and impactful—the partnership between Intel and Speedtest Custom has become:

Together, Intel and Ookla are equipping gamers with the insights and tools they need to take full control of their connectivity. Whether identifying jitter, confirming bandwidth before a livestream, or prioritizing traffic across apps, Speedtest Custom delivers the competitive edge today’s gamers expect.

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About Intel

Intel® Killer™ Wi-Fi and Ethernet products combine industry-leading connectivity with powerful gaming network technology to minimize lag, latency, and packet loss. These intelligent, optimized solutions enable immersive online experiences with minimal user effort. Intel Killer products can be found at Intel.com.

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Case Study

How stc Bahrain Is Transforming Indoor 5G Connectivity with Ookla Data

“At stc Bahrain, we’ve developed a comprehensive and forward-looking strategy for delivering seamless 5G indoor connectivity. Ookla’s Speedtest Intelligence and Cell Analytics tools have been instrumental across every stage of our deployment lifecycle — from initial planning and implementation to validation of post-deployment improvements.”

Ahmed Alsharif

CTDO, stc Bahrain

Seamless connectivity has become essential in indoor environments like hotels and shopping malls where people gather, and network congestion can significantly affect the user experience. In Bahrain, telecommunications operator stc Bahrain has adopted a proactive approach to enhancing the indoor 5G customer experience by deploying innovative solutions at premium locations such as The Ritz-Carlton Bahrain and City Centre Bahrain.

stc Bahrain’s initiative leverages Ookla’s Speedtest Intelligence® and Cell Analytics™ platforms, enabling data-driven decisions throughout the entire indoor 5G deployment lifecycle — from network planning and technology implementation to validation of coverage and performance improvements.

Situation

In today’s highly competitive telecommunications market, premium indoor locations represent both a significant challenge and opportunity for network operators. These environments — luxury hospitality venues, commercial centers, and other high-density public spaces — are where customers with 5G-capable devices and premium service plans expect flawless connectivity, yet they’re also the same areas where traditional outdoor network infrastructure often struggles to deliver consistent coverage.

For stc Bahrain, addressing indoor connectivity wasn’t just a technical issue but a critical strategic priority. Premium venues like The Ritz-Carlton Bahrain host international business travelers who demand seamless connectivity for video calls, while retail destinations like City Centre Bahrain require reliable 5G for mobile payments and augmented shopping experiences. Failure to deliver would mean not just dissatisfied customers but potentially losing valuable high-tier clients to competitors who could meet these growing expectations.

To maximize the impact of its investments, stc Bahrain required a precise, data-driven approach to identify indoor areas with poor 5G coverage, strategically deploy solutions where they would drive the most value and validate network improvements. Enter Ookla.

Solution

Indoor connectivity presents unique challenges that traditional network planning methods struggle to address, such as limited signal penetration, complex building layouts, and high user density. These factors demand specialized solutions, with data playing a crucial role in optimizing deployments and validating improvements. stc Bahrain leveraged Ookla’s Speedtest Intelligence and Cell Analytics platforms to overcome these challenges through a comprehensive three-stage process: planning based on real-world data, strategic deployment of indoor solutions, and validation of performance improvements.

Ookla’s platforms delivered transformative benefits by providing a complete view of the actual customer experience in high-priority locations like The Ritz-Carlton Bahrain and City Centre Bahrain, where coverage issues were impacting premium customers. Utilizing a data-driven approach ensured that investments were targeted precisely where they would deliver the greatest impact for users and for the business.

Step 1: Planning

Traditional network planning often relies on theoretical models or limited walk tests, which alone can’t always capture the full user experience. As a result, stc Bahrain needed a more comprehensive approach to understand real-world performance issues.

Speedtest data provided stc Bahrain with proactive network planning capabilities based on actual usage patterns. By continuously monitoring crowdsourced metrics, the team could identify areas with suboptimal indoor performance trends and address potential issues before customers even reported problems.

In addition to allowing for reactive troubleshooting, Ookla’s crowdsourced data eliminated the need for time-consuming and often restricted-access area walk tests. This continuous stream of real-world measurements provided stc with a comprehensive view of 4G and 5G signal conditions within buildings, overcoming the limitations of manual inspections. With readily available connectivity intelligence, stc could efficiently identify coverage gaps and gain valuable insights into actual user experiences, enabling faster and more targeted indoor network improvements.

The company used Cell Analytics to monitor indoor 5G coverage and identify gaps, while Speedtest Intelligence provided real-world insights into download and upload speeds, latency, and jitter — offering a holistic picture of the customer experience.

This combined data analysis revealed a critical insight: certain high-traffic hotspots, including The Ritz-Carlton Bahrain and other premium venues, showed almost no 5G usage despite high overall traffic. Further investigation identified a significant population of users with 5G-capable devices who were connecting only to 4G networks due to limited indoor 5G coverage — representing an immediate opportunity to enhance service for existing premium customers.

Step 2: Deployment

With clear insights into coverage gaps and performance issues, stc Bahrain needed an efficient solution that could deliver robust 5G connectivity in challenging indoor environments without extensive infrastructure changes.

stc Bahrain implemented Huawei’s Digital Indoor System (DIS) solution at the key locations it identified. With its compact design and efficient deployment model, the DIS system delivers high performance, supports both 4G and 5G, and enhances the user experience.

Step 3: Validation

Network improvements require rigorous validation to ensure they deliver the promised benefits. Without objective measurement, it’s impossible to quantify the return on investment or identify areas needing further optimization.

After deployment, stc Bahrain validated the improved speeds and coverage at both The Ritz-Carlton Bahrain and City Centre Bahrain using the same Ookla tools, confirming significant performance gains, including achieving gigabit-level 5G download speeds.

Outcome

Leveraging insights from Ookla’s analytics platforms, stc Bahrain implemented a targeted 5G solution that has dramatically transformed the indoor connectivity landscape at key premium venues. The before-and-after contrast at locations like The Ritz-Carlton Bahrain and City Centre Bahrain tells a compelling story of network evolution and a better overall user experience.

Where visitors previously experienced spotty connections and inconsistent service, they now enjoy seamless, high-speed connectivity throughout these same places. Ookla’s performance metrics reflect this transformation, with 5G speeds reaching the gigabit threshold that enables truly next-generation experiences.

For guests at The Ritz-Carlton Bahrain, the improved network means seamless video conferencing for business travelers, uninterrupted high-definition streaming for leisure guests, and reliable connectivity for the growing array of IoT services that luxury hotels now offer. Similarly, at City Centre Bahrain, shoppers and retailers alike benefit from fast, dependable connections that support mobile payment systems, interactive shopping experiences, and social media sharing.

Perhaps more importantly, this project has established a repeatable, data-driven process that stc Bahrain is already applying to other high-profile locations. The company plans to roll out similar indoor improvements at several major venues across Bahrain including Marassi Mall, the Exhibition Center, The Avenues Mall, and other prominent hotels and retail destinations.

These indoor 5G deployments will allow stc to provide consistent and robust coverage throughout The Ritz-Carlton Bahrain, City Centre Bahrain, and future expansion sites, reinforcing stc Bahrain’s position as a leader in delivering exceptional network performance and customer experience across the Kingdom.

To learn how your organization can utilize Ookla’s Speedtest Intelligence and Cell Analytics platforms, just reach out to our team.

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About stc Bahrain

stc Bahrain, a subsidiary of stc Group, is a telecommunication operator in Bahrain. Since its inception in 2010, stc Bahrain revolutionized the telecommunications industry in the Kingdom of Bahrain and quickly became a market leader, a position that it kept to this day through investing in next-generation technologies and introducing innovative solutions to the people of Bahrain.

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Case Study

Revolutionizing Airport Connectivity: How Boingo Leverages Ookla's Comprehensive Network Intelligence

“We’re a converged network provider, and we believe you need a combination of Wi-Fi, private networks, and 5G to serve all the different connectivity needs inside a venue. Each technology has its purpose. But here’s the thing: data is key. Without solid data, you can’t make informed decisions or come up with informed solutions to problems. It’s that simple. Data drives our ability to understand and solve connectivity challenges effectively.”

Derek Peterson

Chief Technology Officer at Boingo

Challenge

Delivering seamless, high-performance connectivity in high-density airport environments where both passengers and critical operations require reliable networks.

Requirements

Converged network solutions that combine airport distributed antenna systems (DAS), Wi-Fi, and private 5G networks to serve diverse connectivity needs across 130+ airports and transportation hubs worldwide.

Solution

Implementation of Ookla’s comprehensive tools, including Cell Analytics for cellular planning and Ekahau for Wi-Fi design and optimization, enabling data-driven network decisions and enhanced performance.

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Airport network connectivity has evolved from a luxury service to critical infrastructure, powering essential operations throughout airport terminals across the world. Boingo Wireless, a global leader in airport distributed antenna systems (DAS), Wi-Fi, and private 5G networks, understands this better than anyone. With a customer portfolio spanning over 130 airports and transportation hubs worldwide, Boingo is transforming the travel experience for both passengers and operations through cutting-edge wireless technologies.

As airports have evolved into smart, hyper-connected hubs, the demand for reliable, high-speed connectivity has skyrocketed. Passengers expect to stream, work, and stay connected during their entire time at an airport, from check-in to takeoff. Additionally, airport operations teams rely on wireless networks to power critical security infrastructure, check-in kiosks, and logistics systems.

Derek Peterson, chief technology officer at Boingo, explains: “Seamless, high-performance connectivity is now critical infrastructure. By leveraging cutting-edge wireless technologies and comprehensive insights, we empower airports to deliver exceptional passenger experiences and enhanced operational performance.”

wireless connectivity in airports

Ookla provides comprehensive connectivity insights that help organizations optimize networks and enhance digital experiences. Our multi-source datasets and advanced analytics offer unique, actionable insights for improving network performance and user satisfaction. Boingo harnesses Ookla’s powerful tools for their network deployments, specifically Cell Analytics® for cellular planning and Ekahau® for Wi-Fi design and optimization. These products work together to enable Boingo to make data-driven decisions, efficiently allocate resources, and deliver fast, reliable wireless solutions in complex, high-density airport environments.

Mike Finley, CEO of Boingo Wireless, explains: “Ookla has been a great partner. We are using Cell Analytics for usage patterns around cellular networks, and we’re also using Ekahau which helps us design, manage and optimize our Wi-Fi networks.”

Unlocking New Possibilities with 6 GHz Wi-Fi

The introduction of 6 GHz Wi-Fi gives high-density network environments like airports additional channels to support network capacity and efficiency, and Boingo is leading the charge in harnessing the potential of the latest Wi-Fi technology.

Boingo is able to design, deploy, and optimize 6 GHz networks in complex airport settings through Ekahau’s Wi-Fi measurement and RF modeling capabilities. According to Peterson, “Ekahau tools support the design and management of Boingo networks, helping us ensure optimal performance and reliability.”

Ekahau’s tools allow Boingo to develop strategic channel plans that avoid interference and maximize throughput, while providing heatmap visualizations of key performance indicators like signal strength, signal-to-noise ratio, and channel interference.

Wi-Fi survey at Phoenix Airport

By walking airports with the Ekahau Sidekick 2, a state-of-the-art Wi-Fi diagnostic and measurement device, Boingo engineers can accurately measure wireless networks in challenging, high-density airport environments. The Sidekick 2 provides Boingo engineers with accuracy and reliability in network validation and troubleshooting, with its advanced features including enterprise-grade tri-band Wi-Fi radios, custom-built 3D antennas, and a built-in spectrum analyzer. This powerful tool allows Boingo to proactively identify and address potential sources of interference, ensuring optimal performance and a seamless user experience for the millions of passengers who rely on Boingo’s airport wireless networks.

“The Sidekick 2 helps us measure signal strength, helps us identify interference, and helps us validate the network design. When you have all of those working together, you know you’re going to have a great connected experience,” says Boingo CEO Mike Finley.

In recent Wi-Fi deployments, Boingo has observed improvements in network performance, with increased throughput and reduced congestion in high-traffic areas. This translates to smoother experiences for passengers and more reliable connectivity for critical airport systems. With high-performing 6 GHz-capable networks, Boingo is future-proofing airports for next-generation applications.

5G Takes Off in Airports

Increasingly, delivering an optimal user experience is not about choosing between Wi-Fi or 5G, but rather ensuring that both technologies are available and can complement each other to deliver a seamless experience for users. Boingo recognizes this need and is at the forefront of providing a unified, high-performance, converged network solution for airports.

To help ensure optimal 5G network performance and user experiences, Boingo utilizes Ookla’s Cell Analytics, a powerful platform that provides comprehensive insights into wireless service quality, RF measurements, data usage, user density, and cell site locations.

Cell Analytics leverages crowdsourced data on network performance, coverage, and signal measurements from Speedtest®. The platform offers comprehensive network performance visualization, covering both outdoor areas and indoor spaces. It captures performance variations across multiple levels in complex structures such as airports, from ground floors to upper levels. This information empowers Boingo to make data-driven decisions for their 5G network deployments.

As Derek Peterson explains, “Ookla’s Cell Analytics data supports our 5G deployments. By identifying areas with poor coverage, we can ensure gaps are filled so that our networks deliver strong, reliable and seamless coverage, and can support even the most demanding use cases.”

The platform enables Boingo to rapidly assess networks inside individual terminals, allowing for targeted engineering efforts. This granular insight helps evaluate existing network performance, quality, and availability. Cell Analytics also offers historical performance views, validating the impact of infrastructure investments.

With Cell Analytics, Boingo is transforming the airport experience for cellular connectivity, working toward providing seamless service for passengers and enabling advanced applications for network operation teams. Boingo’s 5G networks, informed by Ookla’s comprehensive network intelligence, are raising the bar for cellular networks in high-density airport environments.

Excelling in Ookla’s Airport Performance Analysis

Boingo’s work with Ookla has been instrumental in transforming airport connectivity, enabling them to design, deploy, and optimize world-class wireless networks that are among the top performing wireless networks in the U.S. and globally, according to Ookla’s airport Wi-Fi- performance metrics. By leveraging Ookla’s comprehensive network intelligence, including Ekahau’s Wi-Fi tools and Cell Analytics, Boingo has been able to unlock the full potential of cutting-edge technologies like 6 GHz Wi-Fi and 5G, delivering exceptional experiences for passengers and enhanced operational efficiency for airports.

The results speak for themselves. Airports like Phoenix Sky Harbor International Airport (PHX), Austin-Bergstrom International Airport (AUS), and Honolulu’s Daniel K. Inouye International Airport (HNL) have all benefited from Boingo’s expertise, achieving outstanding connectivity performance that sets them apart. At PHX, for example, mobile speeds have reached an impressive median download speed of 295.94 Mbps, while Wi-Fi download speeds clocked in at 151.28 Mbps.

Conclusion

With Ookla’s industry-leading network intelligence tools providing valuable insights, Boingo is well-equipped to meet the challenges of the future head-on.

As the world of air travel continues to evolve, Boingo, aided by Ookla’s comprehensive network intelligence, contributes to the innovations that enhance airport connectivity worldwide.

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About Boingo Wireless

Boingo Wireless, Inc. simplifies complex wireless challenges to connect people, business and things. Boingo designs, builds and manages converged, neutral host public and private networks at major venues around the world. Boingo’s vast footprint of distributed antenna systems (DAS), Wi-Fi, small cells and macro towers securely powers innovation and connectivity in airports, transit stations, stadiums, military bases, hospitals, commercial properties and enterprises worldwide. Learn more at boingo.com.

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Case Study

How Batelco Makes Strategic Network Improvements in Bahrain with Ookla Data

“At Batelco, we are revolutionizing the way traditional telcos operate by placing customer service at the heart of our operations. By leveraging crowdsourced data, we enhance our understanding and responsiveness to customer needs. Ookla’s data and solutions have empowered us to make informed decisions, transforming our network capabilities to improve coverage and optimize performance. This ensures our customers always enjoy the best connectivity experience.”

Mr. Rashid Mohamed

Chief Technology Officer, Batelco

For tier-one operators like Batelco, part of Beyon group, continuous innovation is required to meet the rising user demands and deliver exceptional service quality across the Kingdom as well as positioning itself among the best networks globally. To achieve its goal, Batelco not only relies on its expertise and traditional methods it also leverages on data from Ookla Cell Analytics™ and Consumer QoE™ to identify areas for strategic network optimization and enhance the end-user network experience.

Situation

For telecommunications operators, prioritizing the right investments can be challenging, especially when the ultimate aim is to continue delivering the best customer experience and driving service improvements for users.

Batelco tackled this challenge using Ookla data as the foundation for informed decision-making. This data enabled Batelco to implement innovative solutions including coverage enhancements, enhanced content delivery methods, and the refarming of existing 3G spectrum to improve the consumer network experience.

Solution

Batelco’s approach to network enhancement showcases how data-driven decision-making can transform network performance and customer experiences. By utilizing Ookla’s solutions, several strategic initiatives were developed and implemented to enhance Batelco’s network infrastructure. These upgrades ensured efficient use of resources while delivering meaningful improvements to customers. Let’s take a closer look at some of these initiatives:

Coverage Enhancements for Optimized Coverage

Batelco continues to expand and improve its network coverage across the Kingdom to address growing demands and a constantly evolving connectivity landscape that needs innovative coverage solutions.

As part of these coverage enhancements, Batelco has extended its coverage in 30+ residential and landmark areas including Diyar Al Muharraq, Dilmunia, and Juffair. Batelco has expanded its mobile coverage in industrial, commercial, and educational areas.

In Riffa and Hamad Town, Bahrain’s second and third largest cities, targeted efforts throughout 2023 and 2024 led to a significant +90% improvement in coverage and quality in key areas, helping Batelco deliver enhanced connectivity experiences across the Kingdom.

Similarly At Marassi Galleria Mall, targeted efforts during 2023 and 2024 led to +90% coverage improvements as shown below.

Using Cell Analytics indoor coverage 3D maps, Batelco identified areas and buildings with low coverage and developed solutions to improve the customer experience in those areas while maintaining efficient expenditure. This approach led to improvements in 10+ buildings across Bahrain including the Bahrain Institute of Banking and Finance (BIBF), and Swiss Bell Hotel as shown below.

Strategic 3G Spectrum Refarming

To meet growing demands for advanced technologies such as 4G and 5G, Batelco also utilized Cell Analytics to identify areas where spectrum bands could be repurposed from 3G to 4G (LTE 900) to increase network capacity and the availability of 4G service. As a result of this spectrum refarming, Batelco delivered a 17% increase in 4G download speed from Q3 2023 to Q3 2024 in Capital Governorate, Bahrain as an example, demonstrated on the chart below.

Enhanced Content Delivery Methods and User Experience

Improving network KPIs like download speed and signal strength are of course critical, but Batelco also leveraged Ookla’s Consumer QoE dataset to ensure these improvements translated into a better experience for the daily activities that matter most to users.

Using Consumer QoE, Batelco evaluated multiple key metrics to better understand the end-user experience, including latency, web page load times, gaming, social media, video rebuffering, and video resolution. Based on this data, Batelco implemented strategic improvements to enhance its content delivery by designing data paths to reduce hops and optimize network efficiency, address high-latency routes to improve performance, and expand content caching and improve routes for top-tier content providers.

Making customer voices heard through crowdsourced data

Additionally, Batelco gathers customer feedback through surveys, questionnaires, social media, and customer comments to ensure customer voices are being heard. For those who don’t report network issues directly, crowdsourced data provides a clear picture of real-world network performance. This approach allows Batelco to identify and address underlying issues, such as packet loss and retransmissions, that often go unnoticed by users. By using real-world metrics to assess network quality, availability, and performance, Batelco proactively enhances coverage in areas with lower connectivity or throughput—resolving potential challenges before they impact customers.

Outcome

Batelco’s strategic use of Ookla data has delivered impressive results, improving both traditional speed metrics and essential quality-of-experience indicators.

While speed remains important, the telecommunications industry is increasingly focused on quality of experience metrics that directly impact user experiences – from gaming to web browsing to video streaming. Batelco’s comprehensive approach led to significant gains in both QoE and speed, positioning them among the top networks globally. Batelco consistently delivers faster median download speeds than the median download speed for All Providers Combined in Bahrain as shown below.

This achievement has been a key factor in Bahrain’s consistent ranking among the top 15 countries for mobile speed throughout 2024, as reported by the Speedtest Global Index™. In the graph below, you can see where Bahrain lands on the index, as well as where Batelco’s median download speeds compare to the top-performing country speeds.

Batelco has significantly enhanced internet browsing, video experience, and more — ensuring seamless connectivity and user satisfaction.

Batelco has improved overall download speeds, 4G download speeds, and 5G download speeds significantly over the past year.

These efforts have been recognized by the TRA, as Batelco achieved “Excellence” in the recently concluded TRA Mobile Quality of Service (QoS) and Experience (QoE) benchmark. Batelco has consistently upheld its leadership in delivering 100% 5G network coverage for 4 consecutive years and reaching 5G network speeds surpassing 3.3 Gbps for the first time in the Kingdom’s mobile industry in the latest TRA benchmark, setting a new benchmark for exceptional performance.

Batelco is dedicated to continuously enhancing the customer experience across multiple touchpoints. This commitment involves improving network performance, investing in robust infrastructure, and adopting cutting-edge technologies. Batelco’s continuous improvement of their customer experience has cemented their position in this competitive market and has played a leading role in contributing to the Kingdom of Bahrain’s position in the global landscape for network speed and quality of experience.

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About Batelco

Batelco is Bahrain’s leading provider of innovative digital services and connectivity. Batelco’s mission is to serve and inspire customers by building, operating and investing in digital services, forefront technology and connectivity.

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Case Study

How Google Fiber has Elevated Connectivity using Speedtest® Data

“By leveraging Ookla’s data, we can understand the speeds our customers are actually experiencing in their own homes, with their unique setups and combination of end-user devices. This helps us deliver the high-speed internet we promise and continue to set the standard for network performance.”

Liz Hsu

Senior Director of Product, Google Fiber

Fiber internet has transformed connectivity in the U.S. — enabling faster, more reliable internet access for users in urban, suburban, and rural areas. Google Fiber is a U.S. internet provider that uses fiber optic technology to deliver superior speeds to its expanding list of markets.

GFiber is dedicated to delivering the best internet service nationwide, aiming to provide all of its fiber customers – regardless of location – with ultra-fast speeds of up to 8 Gbps over state-of-the-art infrastructure that ensures consistent, high-performance connectivity across all markets. This applies to established markets as well as new areas where GFiber is expanding. GFiber utilizes Speedtest data to validate actual speeds its customers experience given their individual real world environments, which helps with the delivery of exceptional services.

Situation

GFiber is rapidly expanding its fiber network into new markets, with a strong focus on ensuring they offer market-leading speeds from day one. Upon entering a new market, a critical goal for GFiber is to drive meaningful advancements in speed and service quality for users in the area.

GFiber needed a reliable way to confirm whether their efforts were delivering significantly faster download and upload speeds, better latency, and an enhanced quality of service—not just to exceed customer expectations, but to elevate the overall market standard.

Case Study: Impact of Entry on New Markets

In March 2023, GFiber entered the Mesa, AZ market, utilizing Speedtest data to help assess strengths, identify weaknesses, and prioritize areas for improvement. By leveraging this data, GFiber was able to measure real-world speeds, proactively resolve network issues, and optimize its service to ensure superior performance.

Speedtest data shows that the median download speeds for all providers combined in Mesa, AZ, showed noticeable and sustained increases following GFiber’s entry into the market. Download speeds increased by nearly 50% in only a year after GFiber launched in Mesa. This steep rise correlates directly with GFiber’s entry into the market, which not only provided faster speeds to its customers but also compelled competitors to raise their own standards in an effort to keep pace.

GFiber’s strategic use of Speedtest data allows them to maintain a competitive edge, continually enhance their network, and elevate overall market standards for performance wherever they expand.

Case Study: Elevating Speeds in Existing Markets

GFiber’s approach to maintaining top-tier speeds extends beyond new market entries like Mesa, AZ; it also includes ongoing performance monitoring in established markets. For example, GFiber has been serving Salt Lake City since 2016, and through ongoing monitoring and network optimizations informed by Speedtest data, they continue to deliver strong and improved performance for both established customers and new users who’ve made the switch. Speedtest data shows that GFiber users in Salt Lake City continue to experience reliable, high-quality internet service even after years of operation.

In 2024, users in Salt Lake City typically experience much faster speeds on GFiber compared to those from their previous ISP. This demonstrates GFiber’s ability to not only introduce competitive speeds in new markets but also maintain and enhance service quality in markets they have been serving for years. Speedtest data allows GFiber to consistently track and optimize its network performance, ensuring that all customers, whether in new or long-established markets, receive the best possible internet experience.

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About GFiber

GFiber delivers fast, reliable, fairly-priced and open fiber internet service, prioritizing customer service and speed. GFiber started in 2010 as a Google-driven experiment to catalyze the gigabit internet ecosystem, and has since pioneered the gigabit and multigig internet future. For more than a decade, GFiber has maintained its $70/1 Gig base internet plan without any rate increases, and remains committed to bringing the best internet experience to customers in nearly 20 states with plans to further expand. GFiber was awarded PC Mag Readers’ Choice Awards for Best Overall and Fiber ISP in 2024, Best Fiber Internet Provider by Forbes in 2024 and Best Fiber Provider for Gig Internet by CNET in 2024, in addition to top recognitions from J.D. Power, HighSpeedInternet.com and many more. You can find more information, check availability in your area and compare plans at www.fiber.google.com.

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Case Study

How Pontificia Universidad Católica del Perú used Ookla for Good™ to Enhance their Data Analytics Diploma Program

“Incorporating Ookla data into our Data Analytics program has been crucial for teaching our students how to access, manipulate, and analyze geographical data. As a telecommunications engineer and data scientist, I find it incredibly valuable to analyze and draw relevant conclusions about internet access and connectivity in Peru. This is precisely what I strive to instill and demonstrate to our students, providing them with an important real-world application of data analysis by highlighting where the digital divide exists in Peru.”

Cristhian Castro Chávez

Professor of Data Analytics at PUCP

Download the full PDF of this case study in Spanish.

AI PUCP (Artificial Intelligence Group from Pontificia Universidad Católica del Perú) is dedicated to advancing education and practical skill development in data analysis. As part of their Data Analytics diploma program, the “Programming for Exploratory Data Analysis” course utilizes Ookla for Good’s open datasets to teach students about network performance. By integrating this data into their curriculum, PUCP provides students with invaluable hands-on experience in analyzing mobile network connectivity. This collaboration not only enhances students’ technical skills but also supports efforts to address connectivity challenges, such as the digital divide, in Peru.

Situation

The “Programming for Exploratory Data Analysis” course at Pontificia Universidad Católica del Perú is designed to equip students with the skills to analyze and interpret complex datasets. It starts by learning Python from scratch and then moves on to different types of data, including building Recommendation Systems, analyzing Text data, manipulating Network datasets, solving Optimization Problems and one week is specifically focused on Geographical Data. On that topic, Lecturer Cristhian Castro Chávez wanted to give his students relevant and insightful data they could explore, allowing them to apply the skills they had gained throughout the course.

Given the telecommunications and engineering backgrounds of many of the students, using real-world data is crucial for developing their future skills. Providing students with complex and applicable datasets is essential for their learning experience; however, sourcing and integrating such data into the course curriculum can be challenging. Educational institutions and professors often struggle to find datasets that are both insightful and representative of real-world situations.

Solution

By leveraging Ookla for Good’s open datasets, Cristhian designed an assignment for his students to continue their course exploration into geographical data. Students were instructed to analyze information at the tile level and perform aggregations to summarize the experience at a regional level, focusing not only on Lima, the capital of Peru, but also in other areas.

The assignment taught students how to access and analyze Ookla for Good’s data to investigate topics such as identifying regions with significantly poor mobile and fixed broadband performance, discovering which areas have no coverage, and choosing zones to prioritize for coverage deployment. Additionally, students explored external factors influencing connectivity, including terrain geography, investments by network providers, and government policies.

Outcome

Students gained hands-on experience with real-world data, enhancing their analytic skills and preparing them for future careers in data science, telecommunications, and engineering. The assignment was an example of how Ookla for Good provides valuable data resources for educational and social impact. By working with real data, students developed a deeper understanding of the digital divide and the importance of network connectivity in societal development.

This exposure helped them appreciate the challenges and opportunities in improving internet accessibility in underserved areas. The Data Analytics program at the university has decided to continue utilizing Ookla for Good datasets in upcoming courses in an effort to bridge the gap between industries and academia.

About Ookla for Good

Ookla for Good is focused on connecting our people, skills, and data with like-minded organizations, groups, and individuals to improve people’s lives through internet accessibility.

The work we do with our academic, humanitarian, and community-focused partners is more significant than just improving internet speeds; we aim to leave a lasting impact on the communities we support worldwide.

Interested in Ookla for Good? See how other organizations have leveraged the data and how to access the data here.

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About PUCP

Pontificia Universidad Católica del Perú (PUCP) is a leading academic institution in Peru, known for its commitment to academic excellence and innovation. Rooted in ethical, democratic, and Catholic values, PUCP offers a well-rounded education that integrates humanistic, scientific, and civic principles. Through research, cultural promotion, and international collaboration, the university contributes to societal development while fostering multiculturalism and sustainability in Peru.

From 5G SA to D2D and AI: What Ookla’s Analysts Say About the Year Ahead in Mobile

Learn how Ookla’s data and insights can help you plan, optimize, measure, monitor, and market your superior network.

How Globe Uses Ookla Data to Deliver the Most Consistent Mobile Experience in the Philippines

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Situation

Solution

Outcome

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How MEO Arena Transforms Venue Connectivity into a Competitive Advantage with Speedtest Certified

Challenge

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Results

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MEO Arena

How ICTA Uses Ookla Data for National ISP Performance Monitoring

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Solution

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Simulating Targeted Improvement Scenarios

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Outcome: Empowering Gamers Across the Globe

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Situation

Solution

Step 1: Planning

Step 2: Deployment

Step 3: Validation

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Revolutionizing Airport Connectivity: How Boingo Leverages Ookla's Comprehensive Network Intelligence

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Requirements

Solution

Unlocking New Possibilities with 6 GHz Wi-Fi

5G Takes Off in Airports

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How Batelco Makes Strategic Network Improvements in Bahrain with Ookla Data

Benefits

Situation

Solution

Coverage Enhancements for Optimized Coverage

Strategic 3G Spectrum Refarming

Enhanced Content Delivery Methods and User Experience

Making customer voices heard through crowdsourced data

Outcome

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How Google Fiber has Elevated Connectivity using Speedtest® Data

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How Pontificia Universidad Católica del Perú used Ookla for Good™ to Enhance their Data Analytics Diploma Program

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