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White Paper

How APC Towers Uses Ookla Data for Data-Driven Site Selection

Using crowdsourced network performance and coverage data to highlight underserved markets and leasing opportunities

With the rise in U.S. telecom projects and hundreds of thousands of new tower deployments each year, effective site selection is crucial. Each project has unique requirements, demanding careful evaluation of sites, surroundings, and regulations. As networks densify for 5G, a robust, scalable evaluation process becomes essential. 

APC Towers, a U.S. based tower developer specializing in building and acquiring tower sites, leverages cutting-edge tools to stay ahead in this dynamic landscape. In this white paper, discover how APC Towers uses Ookla data to address key use cases, including:

  • Strategically selecting areas with low coverage to build new towers 
  • Adding antennas to existing towers to serve additional MNOs
  • Showcasing competitive advantages and highlighting underserved markets
  • Leveraging visualization for targeted marketing and offering custom solutions for MNOs
  • Strengthening tenant trust through transparent tower data and actionable insights

 

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White Paper

Dublin City Council’s Data-Driven Model for Urban Connectivity

A practical blueprint for European cities to enhance connectivity and tackle the digital divide

This white paper, a unique collaboration between Dublin City Council, Ookla, and the City Telecoms Association, presents a data-driven model to improve urban connectivity. By identifying connectivity gaps, optimizing city-owned assets for telecoms infrastructure, and promoting digital inclusion, it offers a blueprint for enhancing decision-making and telecoms strategies across European cities.

Using Ookla’s Speedtest Insights™, Dublin City Council accessed unprecedented, granular data on local telecoms performance, creating Ireland’s largest city-level telecoms analysis and setting a new European standard for data-driven urban telecoms planning.

Download the white paper to explore Dublin’s approach to transforming urban connectivity with data-driven insights, including the following key outcomes:

  • Established KPIs to monitor Dublin’s telecoms competitiveness and support future planning to ‘telecoms-proof’ capital investments
  • Used geospatial analysis and computer vision to Identify connectivity gaps
  • Examined how to better leverage city-owned assets including rooftops for telecoms deployments
  • Promoted citizen engagement and providing educational resources to demystify telecoms infrastructure, fostering public support 
  • Studying how to improve digital inclusion by overlaying crowdsourced network performance data with socio-economic indicators 

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White Paper

Smartphone User Trends: Consumer Insights from the U.K. and U.S.

Understanding consumer user behaviors and preferences in the evolving connectivity landscape

Smartphones play an increasingly vital role in our daily lives. For industry players, understanding user behaviors, trends, and preferences is crucial in shaping enterprise strategies and offerings. Ookla commissioned a comprehensive study, surveying over 2,000 primarily smartphone users across the U.K. and U.S., to gain valuable insights on consumer usage patterns, satisfaction levels, and pain points.

In this white paper, you will learn:

  • How users leverage both Wi-Fi and cellular data in the 5G era
  • Common pain points and frustrations experienced by smartphone users
  • The critical impact of network outages on user satisfaction and loyalty
  • Diverging viewpoints on new connectivity options in the U.S. market

Download the white paper to access all of the survey questions and results, including:

  • Wi-Fi remains crucial alongside widespread cellular data usage, with 71% of respondents using both evenly.
  • 5G adoption signals a growing appetite for new technologies, with 72% of respondents using 5G-enabled smartphones.
  • Network outages are a significant concern, affecting 27% of U.K. respondents and 14% of U.S. respondents at least once a month.

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White Paper

How to Increase Customer Lifetime Value with Crowdsourced Service Disruption Management Solutions

Improving customer satisfaction and reducing churn for communications service providers

The growing demand for reliable connectivity presents a challenge for communication service providers to maintain customer satisfaction and to drive revenue. Crowdsourced Service Disruption Management (SDM) solutions help address these issues by leveraging the collective view of customers to identify network, application, or device-related issues in real-time. 

Integrating SDM with existing network management systems enhances service assurance, improves customer satisfaction, and reduces churn through proactive issue monitoring and faster issue resolution. Additionally, AI and ML technologies can further enhance SDM capabilities, driving operational efficiencies and supporting customer lifecycle management.

In this white paper you will learn:

  • How crowdsourced SDM solutions can help service providers maximize Customer Lifetime Value (CLV)
  • How crowdsourced SDM solutions can support the different stages of Customer Lifecycle Management (CLM)
  • How SDM solutions can help service providers maintain transparent communication with customers during service disruptions to build trust and loyalty
  • How real-world operators have used Ookla’s SDM solutions, Downdetector Explorer and Downdetector Connect, to improve customer satisfaction and reduce churn

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White Paper

How Regulators Can Drive Digital Transformation and Competition with Crowdsourced Network Insights

Using real-world data to understand and improve connectivity for the public

Every country faces unique challenges when trying to deliver reliable connectivity to its constituents. Telecommunications regulators are tasked with driving digital transformation while addressing geographic, economic, and industry constraints. Drawn from billions of daily mobile network samples, Ookla® crowdsourced data provides a robust, comprehensive picture of connectivity that empowers regulators to make data-driven policy decisions and tangible improvements, then monitor the results of these efforts.

In this white paper, you’ll learn how regulators are using crowdsourced connectivity data to:

  • Identify areas where people can’t access the connectivity they need
  • Ensure public safety along transportation corridors and in remote areas
  • Monitor compliance and the performance of new network and technology deployments
  • Understand spectrum usage, user density, and consumer demand
  • Identify overlapping network signals from beyond national borders
  • Inform policy decisions around infrastructure, spectrum, service quality mandates, and more

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White Paper

5G City Benchmark Report 2022

An analysis of 5G performance and 5G Availability in major cities worldwide during Q3-Q4 2022

With lightning-fast network speeds and ultra-low latency, 5G has ushered in not only a new era of improved network performance, but also enabled new connected experiences for users. To support these next-generation capabilities, it’s imperative for mobile operators to ensure widely available, consistently high-performing 5G network deployments. Our city-level analysis explores which markets and operators are pushing the boundaries of 5G network performance — and where 5G throughput and coverage are falling behind.

In this white paper, you’ll find:

  • 5G download speed, 5G upload speed, and 5G Availability for 40 major cities 
  • Top mobile network operator 5G performance and 5G Availability within 10 select cities
  • Trends for 5G launches and rollouts in various regions of the world 
  • Analysis of the 5G performance versus availability trade-off 

Please note: This analysis is not based on an exhaustive list of all cities with 5G, but a representative sampling from around the globe. 

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White Paper

How to Meet Consumer Expectations for 5G in India

A guide for mobile network operators based on results from the July 2022 Ookla® Consumer Survey

Indian consumers are among the most intensive users of mobile data in the world, yet India’s congested 4G networks have struggled to keep pace with their demand. As mobile network operators are expected to deliver a superior, low-latency network experience for video calls, streaming entertainment, gaming, and accessing and creating social media content, 5G technology should unlock a world of possibilities in addition to faster network connectivity

Are smartphone users in India ready to make the switch and upgrade their mobile subscriptions? In order to understand the pent-up demand for mobile data in the market and consumer willingness to adopt 5G, Ookla conducted primary research in July 2022 among a sample of smartphone users. In this report we share key findings from this survey and Speedtest Intelligence® data to help mobile network operators (MNOs) prioritize their network strategy to meet consumer demand.

In this white paper, you’ll learn:

  • Key factors that will drive consumer upgrades to 5G, such as better network performance and improved video experience
  • Current consumer willingness to adopt 5G, including device readiness, tolerance of price increases, and more
  • Which services Indian consumers care about — and how to strategically bundle OTT services or incentivize upgrades 
  • The current landscape of customer loyalty and how to keep subscribers from churning as 5G becomes more widely available 
  • How Airtel, Jio, and Vi compare in consumer loyalty and video experience

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White Paper

Fixed Wi-Fi Network Performance in Indonesia Report

An analysis of fixed Wi-Fi performance and availability in Indonesia for Q1-Q2 2021

Fixed broadband penetration among Indonesian households remains low, at below 20% according to most estimates. However, competition is ramping up in the market as providers seek to capitalize on the fixed broadband opportunity, with smaller broadband providers such as Biznet and MyRepublic targeting gains from market leader Telkom. In order to ensure faster speeds in the home, providers are actively rolling out networks, and also offering mesh networking products and services tailored to specific use-cases, for example gaming.

This report examines how Indonesia’s fixed broadband performance stacks up against its ASEAN peers, examines Wi-Fi speeds across key regions within the country and provides a detailed breakdown of provider performance. It is available in English and Indonesian languages.

 

Memeriksa Performa Jaringan Wi-Fi Tetap di Indonesia

Penetrasi broadband tetap dalam penduduk Indonesia masih rendah, di bawah 20% berdasarkan sebagian besar estimasi. Namun, persaingan terus meningkat pada pasar ini seiring penyedia layanan berusaha meraih keuntungan dari kesempatan broadband tetap ini, dengan penyedia broadband yang lebih kecil seperti Biznet dan MyRepublic mengincar keunggulan dari pemimpin pasar yaitu Telkom. Untuk memastikan kecepatan yang lebih tinggi di rumah, penyedia secara aktif memasang jaringan, dan menawarkan produk dan layanan jaringan mesh yang dirancang khusus untuk kasus penggunaan spesifik, misalnya gaming.

Laporan ini memeriksa bagaimana performa broadband tetap Indonesia dibandingkan sesama negara ASEAN, memeriksa kecepatan Wi-Fi di wilayah penting di dalam negara dan memberikan penjabaran terperinci tentang performa penyedia. Laporan tersedia dalam Bahasa Inggris dan Bahasa Indonesia.

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White Paper

Global 5G Benchmark Report

An analysis of 5G performance and availability in major cities worldwide for Q1-Q2 2021

Around the world, mobile network operators are making huge investments in 5G infrastructure to expand their 5G deployments — especially in major cities. This report takes a look back at the first half of 2021 to measure 5G performance and availability across major cities around the world. In this report we benchmark 5G performance and 5G Availability in 30 major cities where 5G is commercially available during Q1 and Q2 2021, as well as performance and availability by operator in select cities. 

In this white paper, you’ll find:

  • 5G download speed, 5G upload speed, and 5G Availability in major cities worldwide
  • Trends for 5G deployments in various regions of the world 
  • Analysis of 5G performance and 5G Availability of top mobile network operators within select cities

Please note: This analysis is not based on an exhaustive list of all cities with 5G, but a representative sampling from around the globe.

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White Paper

Make Better Funding Decisions with Accurate Broadband Network Data

A Guide for Federal, State and Local Governments

Government officials are charged with spending billions of dollars in funding to improve broadband availability, particularly in rural areas. The COVID-19 pandemic has highlighted deep digital divides at a time when the public is more reliant than ever on the internet for work, education, and other essential services — and it’s crucial that budgets get allocated to developing broadband in the communities that need it most.

Federal, state, and local governments need accurate data on broadband availability and network performance to inform budget and spending decisions. Historically, a significant portion of these funds have been misdirected by relying on bad data. Looking at a case study where inaccurate data led a U.S. Congressional office to an incomplete picture of broadband performance in Upstate New York, we share recommendations for evaluating broadband data sources to avoid these pitfalls.

In this white paper, you’ll learn:

  • How crowdsourced network performance data can help drive better policy
  • How to define what data is valuable for broadband prioritization
  • What purposes do different datasets serve in the decision-making process
  • Selection criteria for choosing a network data provider
  • What insights can be derived — and how to use them to make better spending decisions

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