We’ve all felt the frustration of arriving at a hotel, airport, or event only to realize the internet connection doesn’t deliver. It’s a shared challenge: guests demand seamless connectivity, and property owners know poor performance can cost them business. Behind the scenes, they invest heavily in building and maintaining high-performing networks, but until now, there hasn’t been a trusted way to prove that effort.

That’s why Ookla is launching Speedtest Certified™. Built on the trusted accuracy and brand recognition of Speedtest®, the program gives properties a clear and credible way to prove their networks deliver strong, reliable performance. Speedtest Certified is a visible badge of connectivity excellence—something consumers can recognize instantly and businesses can showcase with confidence.

The Speedtest Certified Competitive Edge 

Speedtest Certified turns proven connectivity into a visible advantage, creating value for both property owners and the people who rely on their networks. For property owners, it provides a credible, third-party method to differentiate their locations and prove their commitment to exceptional digital experiences. For guests, tenants, and visitors, it offers a simple and trusted way to identify locations with certified wireless connectivity.

• Hotels & Resorts: Wi-Fi is a fundamental expectation that directly impacts revenue by shaping booking decisions, event contracts, and overall guest loyalty. Speedtest Certified turns a hotel’s network into a marketing asset, helping attract high-value guests, secure event business, and justify premium room rates.
• Multifamily Residential: For residents, internet access is as essential as power or water. Certification gives property managers clear proof that their buildings deliver the reliable connectivity people expect at home. That assurance helps attract new tenants, improve retention, and increase long-term property value.
• Stadiums & Large Public Venues: From digital ticketing to mobile ordering and cashless payments, a stadium’s core operations depend on a strong network. Verified proof of network quality gives venues the credibility to book top events, generate more in-stadium revenue, and deliver the digital experiences fans and sponsors expect.
• Commercial Real Estate Developments: Digital infrastructure is a powerful differentiator in a competitive market. Certification highlights buildings that deliver reliable connectivity, making it easier to attract and retain tenants while commanding premium rates.
• Businesses & Workplaces: Justifying infrastructure investments to leadership can be a challenge for businesses of any size. Speedtest Certified provides independent, data-driven proof to validate network spending and demonstrate ROI. The certification turns technical success into a visible badge of excellence, giving stakeholders clear metrics that show the network is built for resilience, employee satisfaction, and productivity.

Speedtest Certified brings clarity and confidence to connectivity. For property owners, it turns network performance into a visible, marketable advantage that builds trust with customers and stakeholders alike. For consumers, it removes the uncertainty around whether a venue can deliver the connected experiences they expect.

Ookla’s Comprehensive and Trusted Methodology

The Speedtest Certified methodology sets the standard for network verification, drawing on multiple datasets across technologies to deliver objective proof of performance, ensuring every certification reflects real-world conditions.

Comprehensive On-Site Network Assessment

Using Ekahau’s professional-grade tools, the on-site evaluation assesses the Wi-Fi network end to end. It captures metrics such as signal strength and quality, signal-to-noise ratio, and network capacity. The assessment also reviews channel overlap and interference, SSID configuration, roaming efficiency, spectrum compliance, and authentication and encryption protocols. Together, these factors provide a detailed picture of Wi-Fi RF quality, network configuration, and overall security posture.

Real-World Performance Testing

The assessment validates the network’s ability to deliver a consistent, high-quality user experience. An advanced Speedtest process measures key performance indicators such as download and upload speeds, latency, and jitter—metrics that directly impact how users experience the network. It also evaluates quality of experience across common real-world activities, including short-form video, web browsing, content delivery, cloud applications, gaming, messaging, video conferencing, and file transfers. The assessment confirms whether the network can reliably support the demanding applications users depend on every day.

Infrastructure Readiness and Resilience

Speedtest Certified evaluates the core infrastructure that supports the network to ensure it is built for reliability and security. The assessment verifies hardware integrity, examines ISP backhaul capacity to confirm it can support multiple users simultaneously, and checks for redundant connections that maintain service during outages. It also reviews connection types (fiber, DSL, microwave) to understand impacts on latency, reliability, and scalability, as well as the availability of diverse ISP links to strengthen resilience. Finally, the assessment considers access point (AP) models and age, including whether equipment is end-of-sale or end-of-life and if it supports the latest Wi-Fi standards.

Together, these assessments ensure that any property earning Speedtest Certified wireless excellence has met rigorous standards. The methodology provides clear, independent validation of network quality and a trusted evaluation of enterprise-level deployments.

Gain Visibility into Real-World Network Performance

Measuring network performance is only the first step; translating those results into actionable intelligence is what truly drives improvement. The Speedtest Certified Digital Platform gives network owners and partners a clear view of key performance insights. Its dashboards transform on-site assessment results into detailed analyses of performance, configuration, and infrastructure readiness.

The Speedtest Certified Digital Platform ensures that certification delivers ongoing value—not just a one-time assessment. It provides the objective metrics needed to validate investments, guide improvements, and stand out in a crowded market.

A Collaborative Path to Certification

A reliable certification process should do more than check boxes;  it should give property owners confidence that their network has been thoroughly evaluated and benchmarked against the highest standards. That’s the goal of Speedtest Certified, and it is why we designed the process as a true partnership.

From the outset, we work directly with your team to confirm key details and define the project scope. An accredited assessor then conducts an on-site assessment under real-world conditions, capturing the end-to-end digital experience across the property.

Once the assessment is complete, we review the results together, highlighting strengths and identifying any areas for improvement. This ensures that properties not only achieve certification but also gain a clear roadmap for continued optimization.

During the process, customers can expect:

• Project scoping: Confirming key details like property size and type to determine the precise scope and level of investment required.
• On-site evaluation: A professional on-site assessment that measures real-world connectivity across the entire location.
• Actionable insights: An assessment that validates network strengths and highlights opportunities for improvement.

The certification process ensures every property walks away with more than a seal of approval: it delivers confidence, clarity, and a path to ongoing success.

Certify Your Property

Speedtest Certified sets a new industry standard for network verification and tackles a problem everyone has faced: arriving at a hotel, airport, or venue to find the internet doesn’t work as expected. The program’s comprehensive, data-driven methodology ensures that consumers can confidently choose locations with proven performance, while property owners gain validation of their network’s technical excellence and the insights needed for continuous improvement and a lasting competitive edge.

With Speedtest Certified, Ookla is extending its trusted measurement into the environments where connectivity matters most. The program creates a clear benchmark for excellence and offers property owners a powerful way to showcase their commitment to reliable, high-performing networks. 

We invite businesses to join us in defining the future of verified connectivity. Visit the Speedtest Certified website to learn how to certify your property and give customers the confidence of a truly exceptional connected experience.