| January 12, 2025

How consolidation is reshaping Spain’s telecoms market in 2025 | La consolidación cambia las telecomunicaciones españolas en 2025

Spanish/Español

Spain continues to lead Europe in fiber rollout, but lagging mobile performance undermines country’s overall telecoms competitiveness

The dynamism of Spain’s telecoms market stood out among its European peers last year, with a flurry of mergers reshaping the market’s structure and strong investment in next-generation networks, supported by targeted government initiatives, improving outcomes for Spanish consumers. However, while increased fiber and 5G penetration have driven notable year-on-year improvements in overall network performance, Spain’s international competitiveness in telecoms remains highly imbalanced between its fixed and mobile infrastructure.

The country’s credentials as Europe’s preeminent fiber leader remain intact. In 2024, Spain ranked among the top three in the EU for fiber-to-the-premises (FTTP) coverage (95.2%) and the share of fixed broadband subscriptions providing download speeds above 100 Mbps (93.5%), according to the latest edition of the European Commission’s ‘State of the Digital Decade’ report. This continues to position the country significantly ahead of some of the bloc’s largest economies, most notably Germany, which still lags in FTTP coverage (28.8%) due to a slow shift away from cable networks.

Analysis of Speedtest Intelligence® data reveals that median fixed download speeds in Spain increased from 173.32 Mbps to 210.46 Mbps between 2023 and 2024. This trend of improvement was mirrored across other fixed network performance metrics, with upload speeds increasing in the same period from 129.62 Mbps to 155.53 Mbps. In Q3 2024, DIGI achieved a median fixed download speed of 321.21 Mbps in the Spanish market, followed by Jazztel (273.18 Mbps), Orange (262.78 Mbps), Yoigo (255.74 Mbps) and Movistar (180.30 Mbps).

Spain Leads Europe in Fiber Deployment and Adoption, Boasting the Highest Coverage Among the EU's Top 10 Economies
European Commission | DESI 2018 – 2024

Having achieved exceptionally high levels of FTTP penetration across urban, suburban and rural areas—placing Spain among the top three in the European Commission’s DESI 2024 Index for FTTP coverage in sparsely populated rural areas—the focus in Spain is shifting toward enhancing quality of experience (QoE) in core use cases such as gaming and video streaming. Despite boasting higher FTTP coverage and take-up rates, Spain ranks below countries like France in Ookla’s Speedtest Global Index™. This disparity highlights the influence of factors such as Wi-Fi technology—France has a higher penetration of Wi-Fi 6 and 7 in ISP-provided CPE—and tariff provisioned speeds, with a larger share of fiber customers in France subscribing to multi-gigabit plans, on fixed broadband performance.

DIGI’s strong fixed download speed performance in Spain, detailed in Ookla’s Speedtest Connectivity Report for 1H 2024, is underpinned by similar favourable factors. Notably, it was first to market in Spain with a 10 Gbps service, fully leveraging its XGS-PON fiber infrastructure. With highly competitive pricing—starting at just €20 per month for 1 Gbps and €25 per month for 10 Gbps, including Wi-Fi 6 CPE as standard—DIGI has quickly secured a significant share of multi-gigabit capable connections in the Spanish market. 

Autonomous Communities in Northern Spain Lead in Fixed Download Speed Performance
Speedtest Intelligence® | 2024

In addition to highlighting the importance of modern CPE and higher tariff-provisioned speeds, DIGI’s business last year exemplified the accelerating consolidation trends in Spain’s highly overbuilt and fragmented fiber market. The acquisition of DIGI’s fiber infrastructure by a Macquarie-led consortium, which solidified wholesale specialist Onivia’s status as the largest of the ‘neutral’ FTTP networks in Spain, dovetailed with developments such as Telefónica’s BlueVia wholesale spin-off, the emergence of MásOrange and Zegona-controlled Vodafone’s ‘FiberCo’ tie-ups with both Telefónica and MásOrange.

As observed in other European markets with significant fiber overbuild, such as the alt-net model in the UK, consolidation is a slow and challenging process. However, Spanish operators continue to pursue it to enhance the economics of their fiber investments in highly overbuilt urban areas, unlocking scale and resources to capture future growth in rural areas where overlapping infrastructure is less common. This begins with small local operators—of which there are hundreds—being absorbed by ‘local consolidators’. These are then integrated into the infrastructure portfolios of regional consolidators, ultimately leading to acquisition by one of the largest traditional players. 

Fiber Overbuild from Smaller Players like DIGI Drives Market Share Shift from Incumbents
Analysis of CNMC Market Data | 2022 – 2024

This gradual process of consolidation is reshaping the fiber business model in Spain, as traditional operators separate their infrastructure and service units to support the growth of wholesale offerings. The coming year will provide some insight into whether a consolidated third player can successfully compete and coexist alongside the vertically integrated Telefónica and MásOrange in the long-term.

MásOrange is vying for network leadership in Spain, founded on a significant spectrum advantage

The winds of consolidation have swept through the Spanish mobile market too, culminating last year in the European Commission’s approval of a 50:50 joint venture between MásMóvil and Orange. The merger has pole-vaulted the newly formed ‘MásOrange’ into a leading position in the market, both in subscription and spectrum share. To secure regulatory approval from Brussels, the merging entity committed to divesting 60 MHz of spectrum, including 20 MHz in the 3.5 GHz band, to facilitate the entry of DIGI as a fully-fledged independent mobile operator, effectively restoring the Spanish market to a four-player structure and ‘exerting a strong competitive constraint on the joint venture’.

In addition to diversifying its portfolio of brands through the merger—with Orange and Yoigo catering to the premium segment, Jazztel and MásMóvil focusing on value for money and regional brands like Euskaltel and Telecable serving local needs—MásOrange hopes its consolidated spectrum assets will enable it to achieve network leadership in the Spanish mobile market. 

Movistar Revenues Stable YoY in Q3 2024 while Vodafone and MásOrange Face Declines
Analysis of CNMC Market Data | 2022 – 2024

The merged entity’s consolidated network will be primarily based on Orange’s infrastructure, complemented by MásMóvil’s existing site portfolio and the deployment of new greenfield sites. The integration of MásMóvil’s network, which relies entirely on mid- and high-band spectrum and has historically depended on a national roaming agreement with Orange, creates a natural synergy for the merged entity. It enables the integrated network to leverage MásMóvil’s capacity and density in urban areas alongside Orange’s extensive coverage and nationwide reach.

MásOrange is particularly focused on vying to unseat Movistar’s dominance in the premium segment, a position it has long upheld thanks to its emphasis on superior network quality. Movistar emerged as the fastest mobile operator in the Spanish market in Ookla’s Speedtest Connectivity Report for 1H 2024, delivering the highest median download speeds of 82.68 Mbps.  This placed Movistar significantly ahead of Orange (56.42 Mbps) and Yoigo (36.73 Mbps).

The merged entity’s spectrum advantage is heavily weighted toward mid- and high-bands, which are typically utilised for 5G deployments in urban and suburban areas. According to data published by MásOrange, it holds 37% of all mid- and high-band assets in the Spanish market—compared to 28% and 26% for its closest competitor, Telefónica—giving it a unique opportunity to enhance 5G speed performance and gain a competitive edge.

Movistar has maintained its strong 5G speed performance with a 100 MHz allocation in the 3.5 GHz band, but this is now overshadowed by MasOrange’s expanded allocation of 170 MHz. Capital investment by the merged entity in upgrading the 5G RAN to support advanced carrier aggregation (CA) capabilities and the standalone (SA) architecture will enable it to fully realise the performance benefits of wider channel bandwidth through the extensive deployment of its 3.5 GHz spectrum across its consolidated mobile site grid. 

Seville Leads in 5G Download Speed Among Spain's Largest Cities, but Operator Performance Varies Widely
Speedtest Intelligence® | Q3 2024

To establish network leadership in coverage, however, MásOrange will need to move beyond its spectrum advantage and focus on increasing the number of physical sites in rural areas within its integrated network. In Q3 2024, Vodafone and Movistar recorded 4G Availability of 95.1% and 93.4% respectively in the Spanish market, followed by Orange at 92.7% and Yoigo at 91.5%.

In parallel to MásOrange’s network consolidation journey, DIGI is building out its own infrastructure to gradually wean itself off dependence on a national roaming and RAN sharing agreement with Telefónica (which DIGI selected over MásOrange, despite both being options under the merger conditions), starting with urban and suburban areas. The European Commission designed the spectrum divestment remedies to position DIGI to replicate the competitive pressure previously exerted by MásMóvil. The goal is for DIGI to carry a similar share of its total mobile data traffic on its own network in the coming years, at least matching the 40-60% on-net share that MásMóvil achieved pre-merger. 

Spain's Rural Provinces Trail in 5G Availability, Highlighting the Importance of Government Support through UNICO
Speedtest Intelligence® | Overall 5G Availability (%) in 2024

More broadly, it is hoped that the substantial long-term investment commitments from DIGI and MásOrange, driven by the consolidation activity, combined with government support through programmes such as Unico, will bolster Spain’s international competitiveness in mobile performance in the coming years. The country has significant catching up to do, ranking 57th in the Speedtest Global Index at the end of 2024 and trailing most of its European peers across a suite of network performance metrics, including download speed, consistency and coverage. 


La consolidación cambia las telecomunicaciones españolas en 2025

España sigue a la cabeza en despliegue de fibra en Europa, pero el rezagado desempeño móvil reduce la competitividad del país

El dinamismo del mercado español de telecomunicaciones destacó el año pasado frente al de otros mercados europeos, por fusiones que modificaron la estructura del sector y una fuerte inversión en redes de próxima generación, respaldadas por iniciativas gubernamentales, que supusieron mejoras para los consumidores españoles. Si bien la mayor penetración de la fibra y el 5G han impulsado año tras año notables avances en el rendimiento general de la red, la competitividad internacional de España en telecomunicaciones sigue estando muy desequilibrada entre su infraestructura fija y móvil.

Las credenciales del país como líder europeo en fibra permanecen intactas. En 2024, según la última edición del informe ‘Estado de la Década Digital’ de la Comisión Europea, España se situó entre los tres primeros países de la UE en cobertura de fibra hasta las instalaciones (FTTP), con un 95,21%, y en porcentaje de suscripciones de banda ancha fija con velocidades de descarga superiores a 100 Mbps (93,54%). Esto posicionó al país significativamente por delante de algunas de las economías más grandes del bloque, en particular Alemania, todavía rezagada en cobertura FTTP (28,80%).

Según Speedtest Intelligence la velocidad mediana de descarga fija en España aumentó de 173,32 Mbps a 210,46 Mbps entre 2023 y 2024. Esta tendencia de mejora se reflejó en otras métricas de rendimiento de la red fija, con velocidades medianas de carga que se incrementaron de 129.62 Mbps a 155.53 Mbps en el mismo período. En el tercer trimestre de 2024, DIGI alcanzó una velocidad mediana de descarga fija de 321,21 Mbps, por delante de Jazztel (273,18 Mbps), Orange (262,78 Mbps), Yoigo (255,74 Mbps) y Movistar (180,30 Mbps).

España lidera Europa en despliegue y adopción de fibra, con la mayor cobertura entre las 10 principales economías de la UE
Comisión Europea | DESI 2018-2024

Habiendo alcanzado niveles excepcionalmente altos de penetración de FTTP en áreas urbanas, suburbanas y rurales (que posicionan a España entre los tres primeros del índice DESI 2024 de la Comisión Europea  sobre cobertura FTTP en zonas rurales escasamente pobladas), España está cambiando el foco hacia la mejora de la calidad de la experiencia (QoE) para casos de uso como los vídeojuegos y el streaming. A pesar de contar con más cobertura y tasas de aceptación FTTP, España está por debajo de países como Francia en el Índice Global de Speedtest de Ookla.

Este desequilibrio pone de relieve la influencia en el rendimiento de la banda ancha fija de factores como la tecnología Wi-Fi (Francia tiene una mayor penetración de Wi-Fi 6 y 7 en los router proporcionados por los operadores) y las velocidades ofrecidas en la tarifa (con una mayor proporción de clientes de fibra suscritos a planes multi-gigabit en Francia).

El sólido rendimiento de la velocidad de descarga fija de DIGI en España, detallado en Informe de Conectividad de Speedtest, está respaldado por factores favorables similares. Fue el primero en comercializar en España un servicio de 10 Gbps, aprovechando al máximo su infraestructura de fibra XGS-PON. Con precios altamente competitivos (desde sólo 20€ al mes por 1 Gbps y 25€ por 10 Gbps y router Wi-Fi 6 incluido), DIGI se ha asegurado rápidamente una cuota importante de conexiones con capacidad multigigabit en el mercado español. 

Las comunidades autónomas del norte de España, líderes en rendimiento de velocidad de descarga fija
Speedtest Intelligence® | 2024

Además de evidenciar la importancia de un router moderno y velocidades más altas, el negocio de DIGI ejemplificó el año pasado la acelerada tendencia de consolidación en el fragmentado y sobredimensionado mercado español de fibra. La adquisición de la infraestructura de fibra de DIGI por parte de un consorcio liderado por Macquarie, que consolidó el estatus de Onivia como la mayor red FTTP ‘neutra’ en España, coincidió con otros acontecimientos como la escisión de BlueVia de Telefónica, la aparición de MásOrange y las alianzas de ‘FibreCo’ de Vodafone con Telefónica y MásOrange.

Como se observa en otros mercados europeos con un importante despliegue de fibra (como Reino Unido), la consolidación es un proceso lento y desafiante. Sin embargo, los operadores españoles continúan persiguiéndola para mejorar la rentabilidad de sus inversiones en fibra en áreas urbanas altamente edificadas, liberando recursos para aprovechar el crecimiento futuro en áreas rurales donde la superposición de infraestructura es menos común. Esto comienza con la absorción de pequeños operadores locales (de los que hay cientos) por “consolidadores locales”. Luego, éstos se integran en las carteras de infraestructura de los consolidadores regionales, lo que en última instancia conduce a la adquisición por parte de uno de los actores tradicionales más grandes.

El despliegue de fibra por parte de actores más pequeños como DIGI impulsa el cambio en la cuota de mercado de los operadores tradicionales
Análisis de datos de CNMC | 2022-2024

Esta consolidación gradual está modificando el negocio de la fibra en España, mientras que los operadores tradicionales separan sus unidades de infraestructura y servicios para apoyar el crecimiento de la oferta mayorista. Este año se podrá saber si un tercer actor consolidado puede competir y coexistir con éxito a largo plazo con Telefónica y MásOrange.

MásOrange compite por el liderazgo de la red en España, apoyándose en una importante ventaja de espectro

La consolidación también ha afectado al mercado móvil español. A finales del año pasado, la Comisión Europea aprobó la creación de una empresa conjunta entre MásMóvil y Orange. La fusión ha llevado a la recién formada MásOrange a una posición de liderazgo, tanto en suscripción como en cuota de espectro. Para obtener la aprobación de Bruselas, la entidad se comprometió a vender 60 MHz de espectro, incluidos 20 MHz en la banda de 3,5 GHz, para facilitar la entrada de DIGI como un operador móvil independiente de pleno derecho, convirtiendo así el mercado español en una estructura de cuatro actores. 

Además de diversificar su cartera de marcas a través de la fusión (con Orange y Yoigo en el segmento premium, Jazztel y MásMóvil centrándose en la relación calidad-precio y Euskaltel y Telecable atendiendo las necesidades locales), MásOrange espera que sus activos de espectro le permitan alcanzar el liderazgo en el mercado móvil español.

Los ingresos de Movistar se mantienen estables interanualmente en el 3T de 2024 mientras que Vodafone y MásOrange afrontan caídas
Análisis de datos de mercado de CNMC | 2022-2024

La red de la entidad se basará principalmente en la infraestructura de Orange, complementada con la cartera de sites existentes de MásMóvil y el despliegue de nuevos. La integración de la red de MásMóvil, que depende íntegramente del espectro de banda media y alta e históricamente ha dependido de un acuerdo de roaming nacional con Orange, crea una sinergia para la entidad: aprovechar la capacidad y densidad de MásMóvil en áreas urbanas junto con la amplia cobertura y alcance nacional de Orange.

MásOrange está centrado en desbancar a Movistar en el segmento premium, que ha liderado durante mucho tiempo gracias a su foco en la calidad superior de la red. Movistar emergió como el operador móvil más rápido del mercado español en el Informe de Conectividad Speedtest de Ookla para el primer semestre de 2024, al ofrecer la velocidad de descarga media más alta de 82,68 Mbps.  Esto sitúa a Movistar muy por delante de Orange (56,42 Mbps) y Yoigo (36,73 Mbps).

La ventaja espectral de MásOrange se inclina hacia las bandas medias y altas, normalmente utilizadas para implementaciones 5G en áreas urbanas y suburbanas. De acuerdo con los datos publicados por la compañía, MásOrange cuenta con el 37% de todos los activos de banda media y alta de España (en comparación con el 28% y el 26% de su competidor más cercano, Telefónica), lo que le da una oportunidad única de mejorar el rendimiento de la velocidad 5G y adelantarse a sus competidores.

Movistar ha mantenido su liderazgo en velocidad 5G con una asignación de 100 MHz en la banda de 3,5 GHz, pero esto se ve ahora eclipsado por la asignación de MásOrange de 170 MHz. La inversión de ésta para actualizar la RAN 5G para que cuente con capacidades avanzadas de agregación de operadores y arquitectura independiente (SA), le permitirá aprovechar los beneficios de rendimiento de un ancho de banda mayor a través del amplio despliegue de su espectro de 3,5 GHz en toda su red móvil consolidada. 

Sevilla lidera en velocidad de descarga 5G entre las principales ciudades de España, pero el rendimiento de los operadores varía ampliamente
Speedtest Intelligence® | Q3 2024

Sin embargo, para liderar en cobertura de red, MásOrange necesitará ir más allá de su ventaja de espectro y centrarse en incrementar el número de sites físicos en áreas rurales. En el tercer trimestre de 2024, Vodafone y Movistar registraron en el mercado español una disponibilidad 4G del 95,1% y 93,4% respectivamente, seguidas de Orange con un 92,7% y Yoigo con un 91,5%.

Paralelamente a la consolidación de la red de MásOrange, DIGI está construyendo su propia infraestructura para dejar de depender gradualmente de un acuerdo de roaming y del uso compartido de RAN con Telefónica, comenzando con zonas urbanas y suburbanas. La Comisión Europea diseñó los remedies de desinversión de espectro para que DIGI replique la presión competitiva ejercida anteriormente por MásMóvil. El objetivo es que DIGI transporte una proporción similar de su tráfico total de datos móviles en su propia red en los próximos años, al menos igualando la cuota on-net del 40-60% que MásMóvil lograba antes de la fusión. 

Provincias rurales de España, a la zaga en disponibilidad de 5G, lo que destaca la importancia del apoyo gubernamental a través de UNICO.
Speedtest Intelligence® | Disponibilidad general 5G (%) en 2024

En términos generales, se espera que los compromisos de inversión a largo plazo de DIGI y MásOrange, impulsados ​​por la consolidación, unidos al apoyo gubernamental con programas como Único, impulsen la competitividad internacional de España en rendimiento móvil en los próximos años. El país tiene mucho por hacer, ya que a finales de 2024 ocupa el puesto 57 en Índice Global de Speedtest, situándose por detrás de la mayoría de sus colegas europeos en rendimiento de red, incluidas velocidad de descarga, coherencia y cobertura.

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| December 9, 2024

UK Telecoms at a Crossroads: Consolidation, Convergence, and Looking Ahead to 2025

After years of decline in international rankings, can the UK’s largest telecoms merger in decades revive competition in network quality?

In this special year-end article, we examine the past year in UK telecoms, assessing the country’s global competitiveness, evaluating 5G SA rollouts and monetisation strategies, highlighting the growing trend of convergence and looking ahead to what the market may bring in 2025.

The State of the UK’s Mobile Networks

The UK continued to trail its developed peers in mobile performance in 2024

Reports of mobile not-spots, outages and peak-time congestion dominated discussions around the UK’s mobile networks this year, with high-profile publications highlighting their underperformance compared to developed peers elsewhere in Europe and North America. Particular attention has been drawn to indoor coverage deficits—where over 80% of mobile traffic originates today—and lingering blackspots along key rail corridors nationwide.

Consumer research published by Ookla earlier this year, based on a survey of over 2,000 smartphone users in the UK and US, revealed significantly higher dissatisfaction among UK mobile users. Quality of experience (QoE) issues, such as slow-loading web pages (37%) and interrupted video streams (19%), were prominent, with over a quarter of UK respondents also reporting service interruptions or outages at least once a month. These experiences are likely driving a higher propensity to churn, with 27% of users planning to switch operators within the next twelve months citing coverage as their primary reason. 

Analysis of Speedtest Intelligence® data underscores UK consumers’ concerns, revealing the country’s stark international underperformance. Over the past eight years, the UK has shifted from being a G7 leader to a laggard in mobile download speeds at the 10th percentile—a key measure of baseline network performance, as it reflects the experience of users with the slowest connections. These speeds are now lower in the UK than in all but one other G7 country (Japan), with the gap to the leader (France) now widening rapidly on a year-on-year basis.

Outside the G7, the UK recorded the lowest Consistency score in Europe (82.56%) during Q2-Q3 2024, ahead of only Ireland. This metric reflects the percentage of consumer-initiated Speedtest samples meeting minimum speed thresholds: 5 Mbps download and 1 Mbps upload on 4G, and 25 Mbps download and 3 Mbps upload on 5G. Market-wide Consistency in the UK saw only slight increases over the year, primarily driven by improvements in the performance of 4G networks. 

Investments in RAN upgrades and site expansion are driving progress in coverage and QoE moving into 2025

Notwithstanding the challenges, there is evidence that the performance of the UK’s mobile networks improved notably during the year, as reflected in other key indicators. Speedtest Intelligence data revealed a reduction in market-wide latency to 51.83 ms, reflecting progress across three of the four operators. Moreover, the observed quality of experience for bread-and-butter activities such as gaming and video streaming moved in the right direction again after a decline last year.

Significant investments in RAN upgrades and site expansions, bolstered in part by the government’s 4G-focused Shared Rural Network (SRN) initiative, contributed to substantial improvements in network coverage across all operators over the year. Overall 5G Availability in the UK rose by nearly 10 percentage points to 36.25% between 2023 and 2024, while 4G Availability increased from 93.8% to 95.7% during the same period. 

Ofcom noted, however, that there remains a substantial rural-urban divide in terms of 5G deployment progress in the UK, with 5G deployed on 42% of sites in urban areas, compared with just 16% of sites in rural areas, at the end of 2024.

Progress in the 3G sunset underlines the importance of supporting new measures to improve indoor connectivity outcomes

The shutdown of 3G networks, which reportedly accounted for less than 1% of traffic but over a quarter of operators’ RAN electricity consumption in some cases, has played an important role in freeing up spectrum for 4G and 5G. EE, for instance, has expanded its refarmed 2100 MHz spectrum deployments (n1) for 5G, increasing channel bandwidth from 15 MHz to 20 MHz during the year.

Speedtest Intelligence data reveals a decrease in overall 3G General Availability in the UK from 3.43% last year to 1.60% in 2024, indicating the percentage of users falling back to and mainly using 3G networks more than halved in the period. A potential consequence of the 3G sunset, however, is an increased reliance on 2G networks, particularly in deep indoor environments—the percentage of overall users that spend the majority of their time on 2G increased from 0.37% in 2023 to 0.76% this year.

By the end of 2025, all four of the UK’s mobile operators are expected to have completed their 3G sunsets. Reducing the propensity to fall back to 2G and enhancing the handover experience to 4G and 5G networks are likely to remain key priorities for operators’ RAN strategies. Progress in enhancing the indoor mobile network experience in the UK, enabled by deployment models such as Boldyn Networks’ small cell rollout on the London Underground and new in-building neutral host solutions from companies like Freshwave and Proptivity, will be key and may benefit from policy support.

Merger approval transforms spectrum landscape and provides certainty moving into 2025

The successful approval of the merger between Three and Vodafone by the Competition and Markets Authority (CMA) brings much-needed certainty to the market heading into 2025. This decision is expected to encourage long-term commitments to capital spending on network upgrades across all operators in the UK market, not just required by the merged entity for integrating its networks and complying with the CMA’s behavioural remedies. With the consolidation and redistribution of spectrum benefiting both the merged entity and Virgin Media O2 (VMO2), two of the three in-market operators will have more headroom to expand network capacity where needed.

Research published by Ookla earlier this year examined the impact of operator consolidation on network quality outcomes across Europe and a sample of other high-income countries. It found that a three-player market structure—now set to define the UK market following the merger—tends to be associated with higher median download speeds, improved network consistency and more positive consumer sentiment in the markets where it is present over time. 

The UK leads Europe in the commercialisation of 5G SA

While the UK lags behind its developed peers in mobile network performance, it has emerged as a global leader in the commercial rollout of the standalone (SA) 5G architecture. It remains the only European country with three commercially available 5G SA networks at the end of 2024, as VMO2 and EE joined Vodafone this year in launching the technology, primarily targeting dense urban areas in cities and towns. Ofcom reported that there were 3,300 5G SA-capable sites by the end of 2024, representing 15% of all reported 5G sites and carrying 3% of the UK’s overall monthly mobile traffic.

Controlled network testing by RootMetrics®, an Ookla company, on EE’s 5G network in Birmingham in October confirmed the significant latency improvements unlocked by the SA architecture. With 115 MHz of channel bandwidth observed across much of EE’s SA deployments along the test route, the operator stands out as the closest European equivalent to T-Mobile in the US which, like EE, has distinguished itself through extensive SA spectrum allocation spanning multiple carriers from low-band to mid- and high-bands.

In addition to upgrading traditional rooftop and monopole sites for 5G SA, operators like VMO2 are deploying street-level 5G SA small cells in increasing numbers to boost network capacity in high-footfall areas. This approach to network densification is expected to accelerate next year as macro site grid upgrades mature and operators collaborate with local authorities to streamline deployment processes for street-level mobile infrastructure. 

Stimulating consumer demand for 5G SA proves a challenge, with bundling emerging as a key sales strategy

On a business level, each operator has adopted a distinct strategy to market 5G SA in the UK, highlighting the persistent challenges of monetising 5G investments as far as mid-way through the technology cycle. Vodafone led the charge with a consumer-focused launch in 2023, branding its SA service as ‘5G Ultra’. In an effort to upsell its base, the offering was limited to postpay subscribers, with ‘improved phone battery life’ promoted as a key selling point.

In contrast, VMO2 launched its 5G SA network this year, following the playbook of operators like Iliad’s Free in the French market, by offering access to its existing subscribers at no additional cost. While the operator touted improvements in latency and uplink performance unlocked by the new 5G SA core and enhanced carrier aggregation, the aggressive pricing strategy reinforces the increasing industry consensus in Europe that consumers are unwilling to pay a premium for 5G SA alone.

Recognising this challenge in marketing the technology as a worthy consumer upgrade from the NSA architecture, and aligning with its strategy to transition from a traditional telecoms operator to a dynamic, service-led household brand, EE has taken a more ambitious approach. The operator has bundled its 5G SA offerings, restricted to its most expensive tariffs, with content packages, securing a partnership with Google to provide access to its premium Gemini Advanced AI model as part of the deal.

Bundling has proven effective for upselling in other advanced markets, particularly in Asia, where operators have successfully boosted ARPU by introducing differentiated services early in the 5G cycle. In addition to bundling Google’s AI services, EE introduced a ‘Network Boost’ subscription add-on with its 5G SA launch, offering premium subscribers the option to pay for prioritised network access during times of congestion.

This bundling strategy is expected to expand further in the UK next year, aligning with converged fixed and mobile offerings from operators like BT and VMO2. As the rollout of 5G SA matures and is afforded greater strategic priority under the government’s Wireless Infrastructure Strategy (WIS), and the device and solution ecosystem continues to mature, operators are likely to shift their focus to the enterprise segment—arguably the only market where SA-specific features, such as network slicing, hold any substantive monetisation potential.

The State of the UK’s Fixed Broadband Networks

Fibre land grab boosts the UK’s international ranking in fixed broadband performance

The recent groundswell of investment in fibre infrastructure across the UK is paying off, with median download speeds on fixed networks increasing by nearly 40% between 2023 and 2024 to 107.07 Mbps, according to Speedtest Intelligence data. This improvement trend also extended to other key metrics, including a 6% reduction in latency to 20.47 ms and enhanced QoE for gaming and video streaming across major ISPs. Ofcom reported that FTTH reached nearly 7 in 10 homes at the end of 2024, putting the UK on track to reach the government’s target of 85% full-fibre coverage by the end of 2025.

UK leads Germany and Italy in Fixed Download Speeds, but Trails G7 Leaders
Source: Speedtest Intelligence® | 2018 – 2024
Spline plot comparison of median fixed download speeds among the G7 countries between 2018 and 2024 based on Speedtest Intelligence® data.

Notably, in the context of Ookla’s Speedtest Global Index™, the UK continues to rank relatively higher in fixed network performance compared to mobile performance. The significant gains in median fixed download, upload and latency performance over the last year have propelled the UK up twelve places in the index, positioning it ahead of other G7 countries like Germany and Italy. However, it remains in the lower half of Western European countries. 

Wi-Fi 7 poised to become the default standard for ISPs targeting premium experiences in 2025

The growing adoption of advanced Wi-Fi solutions, including mesh routers for enhanced whole-home coverage and Wi-Fi 6E-capable access points for higher throughput on multi-gigabit FTTH connections, continues to play an important role in enhancing fixed performance outcomes in the UK. In the year gone by, fixed ISPs have increasingly relied on ‘Wi-Fi guarantees’ as a cornerstone of their marketing strategies, offering promises of minimum download speeds in every room—backed by money-back assurances.

Building on this momentum, Wi-Fi 7 is expected to become the default standard for CPE provided by UK ISPs on premium FTTH tariffs from next year. BT was among the first ISPs globally to launch a next-generation Wi-Fi 7 router earlier this year, partnering with Qualcomm to introduce its new ‘Smart Hub Pro’ and ‘Smart Wi-Fi Pro’ CPE solutions to EE Home Broadband customers. 

Merger approval ups the ante on convergence moving into 2025

The merger between Three and Vodafone paves the way for the UK to have three converged operators for the first time. The merged entity, following in the footsteps of previous tie-ups between BT and EE in 2016 and Virgin Media and O2 in 2021, will aim to fully integrate its fixed and combined mobile networks to deliver a differentiated experience that is better than the sum of its individual parts.

This trend is expected to drive operators to move beyond basic cross-selling of mobile and fixed services, instead positioning converged solutions as premium tariff bundles that deliver seamless, best-in-class experiences across fixed, mobile and Wi-Fi—on any device, anywhere. BT’s ‘EE One’ converged solution, unveiled alongside its 5G SA and Wi-Fi 7 launches earlier this year, offers a preview of the kinds of solutions likely to emerge from all converged operators in 2025.

Operator investments in bringing their fixed and mobile networks closer together will play a key role in ensuring subscribers enjoy an improved experience across all access paths. VMO2, for example, recently announced the activation of its ‘Converged Interconnected Network’ architecture, which it touted as improving the operator’s ability to manage traffic flows across its fixed and mobile services by aggregating data closer to the end user before routing it back to the core network. 

Key Trends to Watch in 2025

Mobile Data Traffic Growth Plateau

The UK, like other advanced mobile markets in Europe and North America, is entering a phase of declining mobile data traffic growth, following an S-curve trajectory. Ofcom reported an 18% increase in total monthly traffic in 2024, marking a slowdown from the 25% growth observed in both 2022 and 2023.  This trend of moderated growth is expected to continue next year and warrants close attention, as it could significantly impact mobile operators’ capital cycles, spectrum demand and equipment vendors’ business models over the long term in the UK and further afield. 

Private Network Proliferation

The removal of the requirement to individually register end-user devices for low-power use in shared bands, increased availability of medium-power licenses and the launch of a comprehensive spectrum mapping tool for the 3.8-4.2 GHz band were key milestones in Ofcom’s support for private networks in 2024. These measures contributed to the provision of 113 new shared access licenses between July and November, including 45 in the 1800 MHz band and 68 in the 3.8-4.2 GHz band. Further growth in the UK’s private network ecosystem is expected in 2025, with Ofcom set to enable low-power indoor access in the 2.3 GHz band.

Direct-to-Device (D2D) Arrival

Ofcom is developing a framework to authorise and facilitate D2D services in the UK, with a consultation scheduled for the first half of 2025. It will also review its approach to the mobile satellite service (MSS) licences in the 2 GHz band, as the current EU-wide licences are set to expire in 2027, allowing the UK to independently determine their future use. EE and O2 are the most likely potential candidates for a Direct-to-Cell (D2C) partnership with SpaceX’s Starlink, while Vodafone has been flirting with AST SpaceMobile.

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