| November 19, 2018

Uncovering Which Latin American Countries have Adequate Internet Speeds (and Which Do Not)

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Latin America is a booming market for internet. Between a rapid increase in broadband subscribers and some of the most engaged mobile internet users, Latin Americans are smartphone savvy and looking for first world connection speeds. Trouble is, some markets don’t have access to the kind of fast mobile and broadband speeds that encourage economies to grow.

We analyzed Speedtest data on mobile and fixed broadband speeds from across Latin America during Q2-Q3 2018. The list includes sovereign countries and other generally recognized territories, except for Saint Barthélemy which did not show a significant test volume. We’ve broken down each set of results by the speeds typically needed for various activities:


The results revealed deep divides in which countries are getting the speeds they need to easily connect to the world at large, those that have adequate connections and those that are struggling to connect.

Which country has the fastest mobile speeds in Latin America?

According to the GSMA, “Smartphones have been instrumental in establishing Latin America as one of the world’s largest consumers of social media, with the vast majority of usage occurring over mobile networks.” So who’s able to use those smartphones to their full capability and who’s better off using broadband?

4K Video Streamers

Our first group is made up of countries that should have the mean mobile download speeds to navigate even the most data-intensive mobile experiences. Martinique leads, ranking first in Latin America with a mean download speed over mobile that’s faster even than France. Guadeloupe is a close second.

Latin American Countries with Mobile Speeds > 25 Mbps
Speedtest Data | Q2-Q3 2018
Country Mean Download (Mbps) Mean Upload (Mbps)
Martinique 35.27 9.64
Guadeloupe 32.85 8.35

HD Streamers

The next group contains countries where residents should have the mobile speeds they need for HD streaming (at 1080p), video chat and social media. Uruguay tops this list to rank third in Latin America for mobile download speed. Saint Martin, Mexico, French Guiana, Ecuador, Peru and Honduras all show mobile download speeds faster than 20 Mbps.

Latin American Countries with Mobile Speeds 6-25 Mbps
Speedtest Data | Q2-Q3 2018
Country Mean Download (Mbps) Mean Upload (Mbps)
Uruguay 23.10 11.39
Saint Martin 22.65 8.00
Mexico 22.05 11.78
French Guiana 21.40 6.84
Ecuador 21.37 8.21
Peru 20.83 12.86
Honduras 20.36 10.33
Nicaragua 19.68 8.36
Brazil 18.50 7.52
Bolivia 17.33 11.03
Chile 16.32 9.07
Colombia 16.11 8.85
Argentina 15.40 7.77
Dominican Republic 14.90 8.28
Guatemala 14.89 9.48
Costa Rica 14.59 6.56
Puerto Rico 14.36 8.41
Paraguay 12.67 7.61
Panama 12.30 8.54
Haiti 9.33 3.41
El Salvador 8.83 4.17
Venezuela 7.74 4.33

Nicaragua, Brazil, Bolivia, Chile, Colombia, Argentina, the Dominican Republic, Guatemala, Costa Rica, Puerto Rico, Paraguay and Panama all show average mobile download speeds that are faster than the 6-10 Mbps recommended for HD video streaming on 1080p. This is important as growing segments of this region consume media primarily over mobile connections.

Learn more about Brazil’s mobile market in our Brazil Market Snapshot.

Video Chat and Email

The mobile speeds picture is not so good in Cuba where mobile speeds are slow enough that residents might struggle to use smartphones for more than one-to-one video chats and emails.

Latin American Countries with Mobile Speeds < 6 Mbps
Speedtest Data | Q2-Q3 2018
Country Mean Download (Mbps) Mean Upload (Mbps)
Cuba 5.34 1.92

Looking at the countries with the slowest speeds in Latin America, we can see they have all faced significant structural challenges including war, poverty and natural disaster. They are also countries that clearly need significant mobile investment.

While mobile infrastructure might not be the first thing these slowest countries choose to invest in, improving speeds in these areas could also significantly boost their economies by creating an environment that’s ripe for new startups and investment.

Fixed broadband

The speeds needed to complete internet tasks are similar on fixed broadband to what they are on mobile. What’s not the same is the list of countries in the 4K Video Streamers category.

4K Video Streamers

Chile jumps to the top when considering mean download speeds over fixed broadband in Latin America. Uruguay is second, Puerto Rico third, Panama fourth, Martinique fifth and Paraguay sixth. All of these Latin American countries have fast enough fixed broadband speeds to allow residents to easily do anything they’d like online.

Latin American Countries with Fixed Broadband Speeds > 25 Mbps
Speedtest Data | Q2-Q3 2018
Country Mean Download (Mbps) Mean Upload (Mbps) % Difference in Download Mobile Over Fixed
Chile 47.40 9.28 -190.44%
Uruguay 35.97 9.38 -55.71%
Puerto Rico 35.39 7.85 -146.45%
Panama 34.94 7.21 -184.07%
Martinique 29.71 11.39 15.76%
Paraguay 27.84 8.00 -119.73%

In almost all of these countries our analysis shows that fixed broadband download speeds are significantly faster than those on mobile. The exception is Martinique, which has faster mobile downloads than those on fixed broadband.

HD Streamers

The next group contains countries whose fixed broadband download speeds are good enough for video chat but where heavier uses like online gaming and streaming might not be as enjoyable. Brazil tops this list, ranking 7th in Latin America for download speed over fixed broadband. Brazil is followed by Guadeloupe, French Guiana, Peru, Mexico, Argentina, the Dominican Republic, Colombia, Ecuador, Costa Rica, Saint Martin, El Salvador, Haiti, Guatemala, Honduras, Bolivia and Nicaragua.

Latin American Countries with Fixed Broadband Speeds 6-25 Mbps
Speedtest Data | Q2-Q3 2018
Country Mean Download (Mbps) Mean Upload (Mbps) % Difference in Download Mobile Over Fixed
Brazil 23.64 10.57 -27.78%
Guadeloupe 23.31 9.34 29.04%
French Guiana 22.58 11.45 -5.51%
Peru 22.43 4.90 -7.68%
Mexico 22.37 8.53 -1.45%
Argentina 19.68 4.24 -27.79%
Dominican Republic 14.16 3.83 4.97%
Colombia 13.79 5.86 14.40%
Ecuador 13.08 9.69 38.79%
Costa Rica 11.39 3.61 21.93%
Saint Martin 9.13 5.54 59.69%
El Salvador 8.38 3.14 5.10%
Haiti 8.33 6.42 10.72%
Guatemala 7.94 3.78 46.68%
Honduras 7.32 4.36 64.05%
Bolivia 6.96 3.13 59.84%
Nicaragua 6.62 3.39 66.36%

With the exception of Guadeloupe, the six fastest countries in this group all have faster fixed broadband speeds than those on mobile. From the Dominican Republic on down the list, the rest of the countries in this group have faster mobile download speeds than those on fixed broadband.

Video Chat and Email

Venezuela joins Cuba on this list of countries in Latin America with fixed broadband download speeds slower than 6 Mbps. Though both countries have faster mobile download speeds than they do on fixed broadband. Which is good, because residents might need to resort to their phones to do more than simple video chats or email.

Latin American Countries with Fixed Broadband Speeds < 6 Mbps
Speedtest Data | Q2-Q3 2018
Country Mean Download (Mbps) Mean Upload (Mbps) % Difference in Download Mobile Over Fixed
Venezuela 3.96 1.50 48.84%
Cuba 3.73 4.07 30.15%

As we saw with mobile internet, there are many countries in Latin America that could use a solid investment in fixed broadband speeds. That is, unless providers are ready for mobile to be the primary vehicle consumers use to access the internet.

Mobile and broadband internet performance at a city level

Fort-de-France, Martinique ranks a strong first for mobile speed among the largest cities in Latin America, Marigot, Saint Martin second and Basse-Terre, Guadeloupe third. On the other end of the mobile spectrum, Havana ranks last followed by San Salvador, El Salvador and Caracas, Venezuela.

Internet Performance in Latin American Cities
Speedtest Data | Q2-Q3 2018
City Mobile Download (Mbps) Mobile Upload (Mbps) Fixed Download (Mbps) Fixed Upload (Mbps) % Difference in Download Mobile Over Fixed
Asunción, Paraguay 14.58 8.57 43.49 8.86 -198.29%
Basse-Terre, Guadeloupe 27.73 8.61 21.20 8.15 23.55%
Belo Horizonte, Brazil 19.00 7.86 28.38 6.62 -49.37%
Bogotá, Colombia 15.89 9.48 16.46 7.16 -3.59%
Brasília, Brazil 22.20 9.29 29.27 7.79 -31.85%
Buenos Aires, Argentina 16.40 8.53 27.56 5.31 -68.05%
Cali, Colombia 22.35 12.11 13.10 5.16 41.39%
Caracas, Venezuela 8.83 5.13 5.10 2.04 42.24%
Cayenne, French Guiana 22.66 7.86 25.32 14.67 -11.74%
Curitiba, Brazil 22.60 8.31 32.58 17.65 -44.16%
Ecatepec de Morelos, Mexico 16.67 10.35 19.89 3.98 -19.32%
Fort-de-France, Martinique 36.00 10.34 43.60 21.47 -21.11%
Fortaleza, Brazil 18.85 8.63 26.20 10.33 -38.99%
Guatemala City, Guatemala 16.09 10.33 9.60 5.10 40.34%
Guayaquil, Ecuador 23.61 9.43 14.44 9.42 38.84%
Havana, Cuba 4.47 1.26 2.99 3.10 33.11%
La Paz, Bolivia 16.92 11.81 7.16 3.20 57.68%
Lima, Peru 22.23 14.89 27.52 6.66 -23.80%
Managua, Nicaragua 21.04 8.89 6.87 3.52 67.35%
Manaus, Brazil 14.83 7.16 20.92 4.10 -41.07%
Marigot, Saint Martin 28.97 9.23 9.62 5.45 66.79%
Medellín, Colombia 17.58 9.17 14.76 6.87 16.04%
Mexico City, Mexico 21.41 11.22 29.81 12.41 -39.23%
Montevideo, Uruguay 23.30 11.65 38.39 10.12 -64.76%
Panama City, Panama 12.18 8.82 37.02 7.88 -203.94%
Port-au-Prince, Haiti 10.08 3.71 8.94 6.63 11.31%
Quito, Ecuador 21.01 7.75 15.54 11.59 26.04%
Rio de Janeiro, Brazil 22.02 9.02 28.62 10.36 -29.97%
Salvador, Brazil 17.85 7.44 20.43 6.09 -14.45%
San José, Costa Rica 14.69 6.92 12.39 4.74 15.66%
San Juan, Puerto Rico 16.05 9.76 50.13 15.64 -212.34%
San Salvador, El Salvador 8.65 4.23 10.26 3.88 -18.61%
Santiago, Chile 16.05 9.35 42.69 12.37 -165.98%
Santo Domingo, Dominican Republic 15.15 8.87 17.86 4.47 -17.89%
São Paulo, Brazil 20.74 8.41 36.54 17.45 -76.18%
Sucre, Bolivia 14.81 11.18 4.86 3.24 67.18%
Tegucigalpa, Honduras 26.24 13.61 7.39 2.91 71.84%

Denser and more urban locations are easier and more cost-effective places to deploy improvements to mobile infrastructure, so if speeds are slow in these areas, it’s a good sign that speeds are much worse elsewhere in the country.

On the fixed broadband side, San Juan, Puerto Rico ranks first in Latin America, followed by Fort-de-France, Martinique and Asunción, Paraguay. The city with the slowest fixed broadband download speed of those we analyzed is Havana, Cuba followed by Sucre, Bolivia and Caracas Venezuela.

Now that you know whether your country or city is rated for 4K video streaming, HD video streaming or just video chat and email, it’s time to find out if your speeds are above or below average. Take a Speedtest on Android, iOS or the web and tweet to us at @speedtest to share your experience.


Revelamos qué países de América Latina tienen velocidades de Internet adecuadas (y cuáles no)

América Latina es un mercado en expansión para Internet. Entre el rápido aumento de los suscriptores a la banda ancha y algunos de los usuarios de Internet móvil más activos, podemos decir que los latinoamericanos son conocedores de los teléfonos inteligentes y pretenden alcanzar las velocidades de conexión del primer mundo. El problema es que algunos mercados no tienen acceso a los tipos de velocidades de banda ancha y móvil rápidas que impulsan el crecimiento de las economías.

Analizamos los datos de Speedtest sobre velocidades de banda ancha móvil y fija de toda América Latina durante el segundo y tercer trimestres de 2018. La lista incluye países soberanos y otros territorios generalmente reconocidos, con la excepción de San Bartolomé, que no presentó un volumen de prueba significativo. Desglosamos cada conjunto de resultados por las velocidades que, en general, se necesitan para diversas actividades:

Los resultados revelaron grandes diferencias en los países que obtienen las velocidades que necesitan para conectarse de manera sencilla con el resto del mundo, los que tienen conexiones adecuadas y los que tienen dificultades de conexión.

¿Cuál es el país de América Latina que tiene las velocidades móviles más rápidas?

De acuerdo con la Asociación GSM, los “teléfonos inteligentes han sido fundamentales para que América Latina se convirtiera en uno de los más grandes consumidores de redes sociales del mundo, ya que la mayor parte de ese consumo se produce en redes móviles”. Por lo tanto, ¿quién puede aprovechar al máximo los teléfonos inteligentes y a quién le conviene usar la banda ancha?

Transmisores de video en 4K

Nuestro primer grupo está compuesto por países que deberían tener las velocidades medias de descarga móvil necesarias para admitir las experiencias móviles con el uso más intensivo de datos. Martinica lidera el grupo ocupando el primer lugar de América Latina con una velocidad media de descarga móvil más rápida que incluso la de Francia. Guadalupe ocupa el segundo lugar.

Países de América Latina con velocidades móviles superiores a 25 Mbps
Datos de Speedtest | T2-T3 2018
País Enlace descendente móvil (Mbps) Enlace ascendente móvil (Mbps)
Martinica 35,27 9,64
Guadeloupe 32,85 8,35

Transmisores en HD

El siguiente grupo incluye países en que los residentes deberían tener las velocidades móviles que necesitan para transmisión en HD (a 1080p), videollamada y redes sociales. Uruguay encabeza esta lista ocupando el tercer puesto de América Latina en cuanto a velocidad de descarga móvil. San Martín, México, Guayana Francesa, Ecuador, Perú y Honduras presentan velocidades de descarga móvil superiores a 20 Mbps.

Países de América Latina con velocidades móviles de 6 a 25 Mbps
Datos de Speedtest | T2-T3 2018
País Enlace descendente móvil (Mbps) Enlace ascendente móvil (Mbps)
Uruguay 23,10 11,39
San Martín 22,65 8,00
México 22,05 11,78
Guayana Francesa 21,40 6,84
Ecuador 21,37 8,21
Perú 20,83 12,86
Honduras 20,36 10,33
Nicaragua 19,68 8,36
Brasil 18,50 7,52
Bolivia 17,33 11,03
Chile 16,32 9,07
Colombia 16,11 8,85
Argentina 15,40 7,77
República Dominicana 14,90 8,28
Guatemala 14,89 9,48
Costa Rica 14,59 6,56
Puerto Rico 14,36 8,41
Paraguay 12,67 7,61
Panamá 12,30 8,54
Haití 9,33 3,41
El Salvador 8,83 4,17
Venezuela 7,74 4,33

Nicaragua, Brasil, Bolivia, Chile, Colombia, Argentina, República Dominicana, Guatemala, Costa Rica, Puerto Rico, Paraguay y Panamá presentan velocidades medias de descarga móvil superiores a los 6-10 Mbps recomendados para transmisión de video en HD a 1080p. Esto es importante, ya que los segmentos en crecimiento de esta región utilizan los medios principalmente mediante conexiones móviles.

Conozca más sobre el mercado móvil brasileño.

Videollamada y correo electrónico

El panorama de las velocidades móviles no es muy bueno en Cuba, donde las velocidades móviles son tan lentas que los residentes tienen dificultades para usar teléfonos inteligentes para correos electrónicos y videollamadas entre más de dos personas.

Países de América Latina con velocidades móviles inferiores a 6 Mbps
Datos de Speedtest | T2-T3 2018
País Enlace descendente móvil (Mbps) Enlace ascendente móvil (Mbps)
Cuba 5,34 1,92

Si analizamos los países con las velocidades más lentas de América Latina, podemos observar que todos han enfrentado desafíos estructurales significativos, entre ellos, guerras, pobreza y desastres naturales. Además, son países que, sin dudas, necesitan una importante inversión en redes móviles.

Si bien la infraestructura móvil puede no ser lo primero en que eligen invertir los países más lentos, al mejorar las velocidades en estas áreas, también se podrían impulsar significativamente sus economías mediante la creación de entornos preparados para nuevas empresas emergentes e inversiones.

Banda ancha fija

Las velocidades necesarias para realizar tareas en Internet son similares para la banda ancha fija y la banda ancha móvil. Lo que no es igual es la lista de países dentro de la categoría de transmisores de video en 4K.

Transmisores de video en 4K

Chile asciende al primer lugar cuando consideramos las velocidades medias de descarga mediante banda ancha fija en América Latina. Uruguay ocupa el segundo lugar; Puerto Rico, el tercero; Panamá, el cuarto; Martinica, el quinto; y Paraguay, el sexto. Todos estos países latinoamericanos cuentan con velocidades de banda ancha fija lo suficientemente rápidas para permitir que los residentes hagan lo que quieran con facilidad en Internet.

Países de América Latina con velocidades de banda ancha fija superiores a 25 Mbps
Datos de Speedtest | T2-T3 2018
País Enlace descendente fijo (Mbps) Enlace ascendente fijo (Mbps) Diferencia porcentual entre las descargas mediante banda ancha móvil y fija
Chile 47,40 9,28 -190,44%
Uruguay 35,97 9,38 -55,71%
Puerto Rico 35,39 7,85 -146,45%
Panamá 34,94 7,21 -184,07%
Martinica 29,71 11,39 15,76%
Paraguay 27,84 8,00 -119,73%

Nuestro análisis muestra que, en casi todos estos países, las velocidades de descarga de banda ancha fija son significativamente más rápidas que las de banda ancha móvil. La única excepción es Martinica, donde las velocidades de descarga móvil son más rápidas que las de banda ancha fija.

Transmisores en HD

El siguiente grupo incluye países cuyas velocidades de descarga de banda ancha fija son lo suficientemente buenas para videollamadas, pero donde los usos más intensivos, como los juegos y las transmisiones en línea, pueden no resultar tan placenteros. Brasil encabeza esta lista ocupando el séptimo lugar en América Latina para velocidad de descarga mediante banda ancha fija. A continuación de Brasil, se ubican Guadalupe, Guayana Francesa, Perú, México, Argentina, República Dominicana, Colombia, Ecuador, Costa Rica, San Martín, El Salvador, Haití, Guatemala, Honduras, Bolivia y Nicaragua.

Países de América Latina con velocidades de banda ancha fija de 6 a 25 Mbps
Datos de Speedtest | T2-T3 2018
País Enlace descendente fijo (Mbps) Enlace ascendente fijo (Mbps) Diferencia porcentual entre las descargas mediante banda ancha móvil y fija
Brasil 23,64 10,57 -27,78%
Guadeloupe 23,31 9,34 29,04%
Guayana Francesa 22,58 11,45 -5,51%
Perú 22,43 4,90 -7,68%
México 22,37 8,53 -1,45%
Argentina 19,68 4,24 -27,79%
República Dominicana 14,16 3,83 4,97%
Colombia 13,79 5,86 14,40%
Ecuador 13,08 9,69 38,79%
Costa Rica 11,39 3,61 21,93%
San Martín 9,13 5,54 59,69%
El Salvador 8,38 3,14 5,10%
Haití 8,33 6,42 10,72%
Guatemala 7,94 3,78 46,68%
Honduras 7,32 4,36 64,05%
Bolivia 6,96 3,13 59,84%
Nicaragua 6,62 3,39 66,36%

Con la excepción de Guadalupe, los seis países más rápidos de este grupo tienen velocidades de banda ancha fija más rápidas que las de banda ancha móvil. A partir de la República Dominicana hasta el final de la lista, el resto de los países de este grupo tienen velocidades de descarga móvil más rápidas que las velocidades de banda ancha fija.

Videollamada y correo electrónico

Venezuela ocupa el mismo lugar que Cuba en esta lista de países de América Latina con velocidades de descarga de banda ancha fija inferiores a 6 Mbps. Sin embargo, ambos países tienen velocidades de descarga móvil más rápidas que las velocidades de descarga por banda ancha fija. Esto es positivo, porque los residentes pueden necesitar recurrir a sus teléfonos para mucho más que solamente simples videollamadas o correos electrónicos.

Países de América Latina con velocidades móviles inferiores a 6 Mbps
Datos de Speedtest | T2-T3 2018
País Enlace descendente fijo (Mbps) Enlace ascendente fijo (Mbps) Diferencia porcentual entre las descargas mediante banda ancha móvil y fija
Venezuela 3,96 1,50 48,84%
Cuba 3,73 4,07 30,15%

Tal como observamos con el uso de Internet móvil, hay muchos países latinoamericanos donde sería recomendable realizar inversiones sólidas en velocidades de banda ancha fija. Es decir, a menos que los proveedores estén preparados para que la banda ancha móvil sea el principal medio que los consumidores utilizan para acceder a Internet.

Rendimiento de Internet por banda ancha fija y móvil en las ciudades

Fort-de-France (Martinica) ocupa cómodamente el primer lugar en cuanto a velocidad móvil entre las ciudades más grandes de América Latina. Marigot (San Martín) ocupa el segundo lugar y Basse-Terre (Guadalupe), el tercero. En el otro extremo del espectro móvil, La Habana ocupa el último lugar, seguida de San Salvador (El Salvador) y Caracas (Venezuela).

Rendimiento de Internet en ciudades latinoamericanas

Datos de Speedtest | Q2-Q3 2018
Ciudad Descarga móvil (Mbps) Carga móvil (Mbps) Descarga fijo (Mbps) Carga fijo (Mbps) Diferencia porcentual entre las descargas mediante banda ancha móvil y fija
Asunción, Paraguay 14,58 8,57 43,49 8,86 -198,29%
Basse-Terre, Guadeloupe 27,73 8,61 21,20 8,15 23,55%
Belo Horizonte, Brasil 19,00 7,86 28,38 6,62 -49,37%
Bogotá, Colombia 15,89 9,48 16,46 7,16 -3,59%
Brasília, Brazil 22,20 9,29 29,27 7,79 -31,85%
Buenos Aires, Argentina 16,40 8,53 27,56 5,31 -68,05%
Cali, Colombia 22,35 12,11 13,10 5,16 41,39%
Caracas, Venezuela 8,83 5,13 5,10 2,04 42,24%
Cayena, Guayana Francesa 22,66 7,86 25,32 14,67 -11,74%
Ciudad de Guatemala, Guatemala 16,09 10,33 9,60 5,10 40,34%
Ciudad de México, México 21,41 11,22 29,81 12,41 -39,23%
Ciudad de Panamá, Panamá 12,18 8,82 37,02 7,88 -203,94%
Curitiba, Brasil 22,60 8,31 32,58 17,65 -44,16%
Ecatepec de Morelos, México 16,67 10,35 19,89 3,98 -19,32%
Fort-de-France, Martinica 36,00 10,34 43,60 21,47 -21,11%
Fortaleza, Brasil 18,85 8,63 26,20 10,33 -38,99%
Guayaquil, Ecuador 23,61 9,43 14,44 9,42 38,84%
La Habana, Cuba 4,47 1,26 2,99 3,10 33,11%
La Paz, Bolivia 16,92 11,81 7,16 3,20 57,68%
Lima, Perú 22,23 14,89 27,52 6,66 -23,80%
Managua, Nicaragua 21,04 8,89 6,87 3,52 67,35%
Manaos, Brasil 14,83 7,16 20,92 4,10 -41,07%
Marigot, San Martín 28,97 9,23 9,62 5,45 66,79%
Medellín, Colombia 17,58 9,17 14,76 6,87 16,04%
Montevideo, Uruguay 23,30 11,65 38,39 10,12 -64,76%
Puerto Príncipe, Haití 10,08 3,71 8,94 6,63 11,31%
Quito, Ecuador 21,01 7,75 15,54 11,59 26,04%
Río de Janeiro, Brasil 22,02 9,02 28,62 10,36 -29,97%
Salvador, Brasil 17,85 7,44 20,43 6,09 -14,45%
San José, Costa Rica 14,69 6,92 12,39 4,74 15,66%
San Juan, Puerto Rico 16,05 9,76 50,13 15,64 -212,34%
San Salvador, El Salvador 8,65 4,23 10,26 3,88 -18,61%
Santiago, Chile 16,05 9,35 42,69 12,37 -165,98%
Santo, Domingo, República Dominicana 15,15 8,87 17,86 4,47 -17,89%
San Pablo, Brasil 20,74 8,41 36,54 17,45 -76,18%
Sucre, Bolivia 14,81 11,18 4,86 3,24 67,18%
Tegucigalpa, Honduras 26,24 13,61 7,39 2,91 71,84%

Las ubicaciones más urbanas y con mayor densidad de población son lugares donde es más fácil y económico implantar mejoras para la infraestructura móvil; por lo tanto, si las velocidades son lentas en estas áreas, es una buena señal que las velocidades sean aún más lentas en otros lugares del país.

En cuanto a la banda ancha fija, San Juan (Puerto Rico) ocupa el primer lugar de América Latina, seguida de Fort-de-France (Martinica) y Asunción (Paraguay). La ciudad con la velocidad de descarga de banda ancha fija más lenta de las que analizamos es La Habana (Cuba), seguida de Sucre (Bolivia) y Caracas (Venezuela).

Ahora que sabe si su país o su ciudad son aptos para transmisión de video en 4K, transmisión de video en HD o solo para videollamadas y correo electrónico, es momento de averiguar si las velocidades están por encima o por debajo de la media. Realice un Speedtest en Android, iOS o la Web y envíenos un tuit a @speedtest para compartir su experiencia.


Revelando quais países da América Latina têm velocidade de internet adequada (e quais não têm)

A América Latina é um mercado em expansão para a internet. A população da América Latina vivenciou um crescimento rápido no número de assinantes de banda larga, tem alguns dos usuários de internet móvel mais engajados do mundo, sabe usar bem seus smartphones e busca velocidades de conexão de primeiro mundo. O problema é que alguns mercados não têm acesso às velocidades rápidas de banda larga móvel e fixa que encorajam o crescimento econômico.

Analisamos dados do Speedtest quanto à velocidade de banda larga móvel e fixa de toda a América Latina durante o segundo e o terceiro trimestres de 2018. Essa lista inclui países soberanos e outros territórios geralmente reconhecidos, exceto São Bartolomeu, que não exibiu um volume de teste significativo. Detalhamos cada conjunto de resultados de acordo com as velocidades tipicamente necessárias para diversas atividades.

O resultado revelou que existe uma divisão em três grandes grupos: países que atingem as velocidades necessárias para se conectar com facilidade com o resto do mundo, países que atingem conexões adequadas e países que enfrentam dificuldades de conexão.

Qual país tem a maior velocidade de internet móvel na América Latina?

De acordo com o GSMA, “os smartphones foram e são essenciais para estabelecer a América Latina como um dos maiores consumidores de redes sociais do mundo, com grande parte do uso ocorrendo em redes móveis.” Então queremos saber: que países conseguem usar smartphones em sua capacidade total e que países dependem mais de banda larga fixa?

Streamers de vídeo em 4K

Nosso primeiro grupo é composto por países que atingem velocidades médias de download móvel ideal até mesmo para as experiências móveis que mais usam dados. Martinica está na liderança, ocupando a primeira posição na América Latina e contando com uma velocidade média de download em banda larga móvel mais rápida do que a da França. Guadalupe fica em segundo lugar, com pouca diferença.

Países da América Latina com velocidades móveis maiores que 25 Mbps
Dados de Speedtest | T2-T3 2018
País Veloc. de download (Mbps) Veloc. de upload (Mbps)
Martinica 35,27 9,64
Guadeloupe 32,85 8,35

Streamers de HD

No próximo grupo estão países nos quais os residentes têm velocidade móvel suficiente para streaming HD (em 1080p), chat por vídeo e redes sociais. O Uruguai ocupa o primeiro lugar da lista, ficando em terceiro na América Latina em questão de velocidade de download móvel. São Martinho, México, Guiana Francesa, Equador, Peru e Honduras apresentam velocidades de download móvel mais rápidas do que 20 Mbps.

Países da América Latina com velocidades móveis entre 6 e 25 Mbps
Dados de Speedtest | T2-T3 2018
País Veloc. de download (Mbps) Veloc. de upload (Mbps)
Uruguai 23,10 11,39
São Martinho 22,65 8,00
México 22,05 11,78
Guiana Francesa 21,40 6,84
Equador 21,37 8,21
Peru 20,83 12,86
Honduras 20,36 10,33
Nicarágua 19,68 8,36
Brasil 18,50 7,52
Bolívia 17,33 11,03
Chile 16,32 9,07
Colômbia 16,11 8,85
Argentina 15,40 7,77
República Dominicana 14,90 8,28
Guatemala 14,89 9,48
Costa Rica 14,59 6,56
Porto Rico 14,36 8,41
Paraguai 12,67 7,61
Panamá 12,30 8,54
Haiti 9,33 3,41
El Salvador 8,83 4,17
Venezuela 7,74 4,33

Nicarágua, Brasil, Bolívia, Chile, Colômbia, Argentina, República Dominicana, Guatemala, Costa Rica, Porto Rico, Paraguai e Panamá têm velocidades de download móvel médias mais rápidas do que os 6 a 10 Mbps recomendados para streaming de vídeo HD em 1080p. Isso é importante, pois cada vez mais segmentos dessa região consomem mídia primariamente por conexões móveis.

Saiba mais sobre o mercado de telefonia móvel do Brasil.

Chat por vídeo e e-mail

A cena da velocidade móvel não é tão boa em Cuba, onde as velocidades móveis são baixas a ponto de os residentes terem problemas para usar smartphones quando o uso vai além de chats de vídeo com duas pessoas e troca de e-mails.

Países da América Latina com velocidades móveis abaixo de 6 Mbps
Dados de Speedtest | T2-T3 2018
País Veloc. de download (Mbps) Veloc. de upload (Mbps)
Cuba 5,34 1,92

Observando os países com as velocidades mais baixas da América Latina, podemos constatar que todos eles enfrentaram desafios estruturais significativos, tais como guerra, pobreza e desastres naturais. Também são países que claramente precisam de investimento móvel significativo.

Embora a infraestrutura móvel possa não ser a primeira coisa na qual esses países mais lentos escolhem investir, a melhoria das velocidades nessas áreas também pode impulsionar significativamente suas economias ao criar um ambiente propício para novas startups e investimentos.

Banda larga fixa

As velocidades necessárias para realizar as tarefas da internet são semelhantes na banda larga fixa e móvel. Mas a lista de países na categoria Streamers de vídeo em 4K não é igual.

Streamers de vídeo em 4K

O Chile pula para o primeiro lugar quando consideramos as velocidades médias de download em banda larga fixa na América Latina. O Uruguai fica em segundo, Porto Rico em terceiro, Panamá em quarto, Martinica em quinto e Paraguai em sexto. Todos esses países da América Latina têm velocidades de banda larga fixa rápidas o suficiente para permitir que os residentes façam o que quiserem on-line e com facilidade.

Países da América Latina com velocidades de banda larga fixa maior que 25 Mbps
Dados de Speedtest | T2-T3 2018
País Veloc. de download (Mbps) Veloc. de upload (Mbps) Percentual de diferença na veloc. de download de banda larga móvel em relação a banda larga fixa
Chile 47,40 9,28 -190,44%
Uruguai 35,97 9,38 -55,71%
Porto Rico 35,39 7,85 -146,45%
Panamá 34,94 7,21 -184,07%
Martinica 29,71 11,39 15,76%
Paraguai 27,84 8,00 -119,73%

Em quase todos esses países, nossa análise revela que as velocidades de download de banda larga fixa são significativamente mais rápidas do que as velocidades de redes móveis. A exceção é Martinica, que tem velocidades de downloads móveis mais rápidas do que as velocidades downloads de banda larga fixa.

Streamers de HD

O próximo grupo contém países cujas velocidades de download de banda larga fixa são boas o suficiente para chat por vídeo, mas não são ideais para usos que exigem maior velocidade, tais como jogos on-line e streaming. O Brasil ocupa a primeira posição nessa lista e a 7ª na América Latina para velocidade de download em banda larga fixa. Depois do Brasil, temos Guadalupe, Guiana Francesa, Peru, México, Argentina, República Dominicana, Colômbia, Equador, Costa Rica, São Martinho, El Salvador, Haiti, Guatemala, Honduras, Bolívia e Nicarágua.

Países da América Latina com velocidades de banda larga fixa entre 6 e 25 Mbps
Dados de Speedtest | T2-T3 2018
País Veloc. de download (Mbps) Veloc. de upload (Mbps) Percentual de diferença na veloc. de download de banda larga móvel em relação a banda larga fixa
Brasil 23,64 10,57 -27,78%
Guadeloupe 23,31 9,34 29,04%
Guaiana Francesa 22,58 11,45 -5,51%
Peru 22,43 4,90 -7,68%
México 22,37 8,53 -1,45%
Argentina 19,68 4,24 -27,79%
República Dominicana 14,16 3,83 4,97%
Colômbia 13,79 5,86 14,40%
Equador 13,08 9,69 38,79%
Costa Rica 11,39 3,61 21,93%
São Martinho 9,13 5,54 59,69%
El Salvador 8,38 3,14 5,10%
Haiti 8,33 6,42 10,72%
Guatemala 7,94 3,78 46,68%
Honduras 7,32 4,36 64,05%
Bolívia 6,96 3,13 59,84%
Nicarágua 6,62 3,39 66,36%

Com a exceção de Guadalupe, os seis países mais rápidos deste grupo têm velocidades de banda larga fixa mais rápidas do que as de banda larga móvel. Da República Dominicana para baixo na lista, os outros países do grupo têm velocidades de download de banda larga móvel mais rápidas do que as de banda larga fixa.

Chat por vídeo e e-mail

A Venezuela se junta a Cuba na lista de países da América Latina com velocidades de download de banda larga fixa inferiores a 6 Mbps. Apesar disso, ambos os países terem velocidades de download de banda larga móvel mais rápidas do que as de banda larga fixa. Isso é positivo, já que é possível que os residentes precisem usar seus telefones para coisas mais complexas do que simples chats por vídeo ou e-mail.

Países da América Latina com velocidades móveis abaixo de 6 Mbps
Dados de Speedtest | T2-T3 2018
País Veloc. de download (Mbps) Veloc. de upload (Mbps) Percentual de diferença na veloc. de download de banda larga móvel em relação a banda larga fixa
Venezuela 3,96 1,50 48,84%
Cuba 3,73 4,07 30,15%

Como vimos com a internet móvel, para muitos países na América Latina seria útil ter um investimento maciço em velocidades de banda larga fixa. Quer dizer, a menos que os provedores estejam prontos para que a banda larga móvel seja o principal veículo que os consumidores usam para acessar a internet.

Desempenho de internet com banda larga móvel e fixa por cidade

Fort-de-France, em Martinica, ocupa a primeira posição no quesito velocidade móvel com bastante vantagem em relação às outras cidades importantes da América Latina. Marigot, em São Martinho, fica em segundo, e Basse-Terre, em Guadalupe, em terceiro. No outro extremo do espectro de redes móveis, a cidade de Havana é a última, seguida por San Salvador, El Salvador e Caracas, na Venezuela.

Desempenho da internet
em cidades latino-americanas

Dados de Speedtest | Q2-Q3 2018
Cidade Download móvel (Mbps) Upload móvel (Mbps) Download fixa (Mbps) Upload fixa (Mbps) Percentual de diferença na veloc. de download de banda larga móvel em relação a banda larga fixa
Asunción, Paraguai 14,58 8,57 43,49 8,86 -198,29%
Basse-Terre, Guadeloupe 27,73 8,61 21,20 8,15 23,55%
Belo Horizonte, Brasil 19,00 7,86 28,38 6,62 -49,37%
Bogotá, Colômbia 15,89 9,48 16,46 7,16 -3,59%
Brasília, Brazil 22,20 9,29 29,27 7,79 -31,85%
Buenos Aires, Argentina 16,40 8,53 27,56 5,31 -68,05%
Cali, Colômbia 22,35 12,11 13,10 5,16 41,39%
Caracas, Venezuela 8,83 5,13 5,10 2,04 42,24%
Cayenne, Guaiana Francesa 22,66 7,86 25,32 14,67 -11,74%
Cidade de Guatemala, Guatemala 16,09 10,33 9,60 5,10 40,34%
Cidade de México, México 21,41 11,22 29,81 12,41 -39,23%
Cidade de Panamá, Panamá 12,18 8,82 37,02 7,88 -203,94%
Curitiba, Brasil 22,60 8,31 32,58 17,65 -44,16%
Ecatepec de Morelos, México 16,67 10,35 19,89 3,98 -19,32%
Fort-de-France, Martinica 36,00 10,34 43,60 21,47 -21,11%
Fortaleza, Brasil 18,85 8,63 26,20 10,33 -38,99%
Guayaquil, Equador 23,61 9,43 14,44 9,42 38,84%
Havana, Cuba 4,47 1,26 2,99 3,10 33,11%
La Paz, Bolívia 16,92 11,81 7,16 3,20 57,68%
Lima, Peru 22,23 14,89 27,52 6,66 -23,80%
Managua, Nicarágua 21,04 8,89 6,87 3,52 67,35%
Manaus, Brasil 14,83 7,16 20,92 4,10 -41,07%
Marigot, São Martinho 28,97 9,23 9,62 5,45 66,79%
Medellín, Colômbia 17,58 9,17 14,76 6,87 16,04%
Montevideo, Uruguai 23,30 11,65 38,39 10,12 -64,76%
Port-au-Prince, Haiti 10,08 3,71 8,94 6,63 11,31%
Quito, Equador 21,01 7,75 15,54 11,59 26,04%
Rio de Janeiro, Brasil 22,02 9,02 28,62 10,36 -29,97%
Salvador, Brasil 17,85 7,44 20,43 6,09 -14,45%
San José, Costa Rica 14,69 6,92 12,39 4,74 15,66%
San Juan, Porto Rico 16,05 9,76 50,13 15,64 -212,34%
San Salvador, El Salvador 8,65 4,23 10,26 3,88 -18,61%
Santiago, Chile 16,05 9,35 42,69 12,37 -165,98%
Santo, Domingo, República Dominicana 15,15 8,87 17,86 4,47 -17,89%
São Paulo, Brasil 20,74 8,41 36,54 17,45 -76,18%
Sucre, Bolívia 14,81 11,18 4,86 3,24 67,18%
Tegucigalpa, Honduras 26,24 13,61 7,39 2,91 71,84%

Locais mais densos e urbanos são locais mais fáceis e econômicos para implementar melhorias na infraestrutura móvel, portanto, se as velocidades forem lentas nessas áreas, é um bom sinal de que as velocidades são muito piores em outros lugares do país.

No que diz respeito à banda larga fixa, San Juan, em Porto Rico, ocupa a primeira posição na América Latina, seguida por Fort-de-France, em Martinica, e Asunción, no Paraguai. A cidade com a velocidade de download de banda larga fixa mais lenta dentre as que analisamos é Havana, em Cuba, seguida por Sucre, na Bolívia e Caracas, na Venezuela.

Agora que você sabe a classificação do seu país ou cidade para streaming de vídeo em 4K, streaming de vídeo em HD ou apenas chat por vídeo e e-mail, é hora de descobrir se suas velocidades estão acima ou abaixo da média. Faça o Speedtest no Android, iOS, ou na web e mande um tweet para @speedtest para compartilhar sua experiência.

Ookla retains ownership of this article including all of the intellectual property rights, data, content graphs and analysis. This article may not be quoted, reproduced, distributed or published for any commercial purpose without prior consent. Members of the press and others using the findings in this article for non-commercial purposes are welcome to publicly share and link to report information with attribution to Ookla.

| July 24, 2019

Touring Mobile Performance with the Speedtest Global Index

Lire en français

At Ookla we celebrate speed and the individuals and companies that dedicate their lives to being the fastest at whatever they do. That’s why this month’s big race in France is so exciting. To cheer all the worn out tires that go into making a great event, we compared the mobile performance of cyclists’ home countries using the Speedtest Global IndexTM. We also looked at download speed in the race’s start and stop cities to see which has the best internet speed advantage.

Which countries’ mobile speeds are breaking away from the main group

The Speedtest Global Index ranks countries based on their download speeds over mobile and fixed broadband. To honor the big race, we narrowed that field to just the countries competing this year and looked at their mobile performance over the past 12 months. We had to leave Eritrea off the list as there were not sufficient samples in the country during the time period to qualify for the Speedtest Global Index.

mobile-performance-chart-final

Mobile speeds in Norway have exploded to the point that they’ve led the pack every single month for the past year. Even when Norway slipped to second in the world for mobile, behind South Korea, they still led all the countries currently touring. Canada’s mobile speeds started strong and rallied to surpass Australia and the Netherlands. These four countries were up in front of the pack for the entire year.

Up next in the chasing group, there was a lot more movement. France started a long climb in September 2018 that took them from 29th in the world for mobile download speed to 17th. This also helped France pass New Zealand and Austria. Belgium started strong but then they fell back in the bunch. The Czech Republic regrouped slightly in April to improve their ranking to a career high of 11, but recently they’ve fallen back to just above where they ranked 12 months ago.

All the way back in the broom wagon, Colombia fell behind early and couldn’t find their second wind. Costa Rica’s decline started later but still left them in second to last place.

Mobile performance in Tour cities

Cyclists and fans are visiting many different cities for the different stages of the race. We compared mean download speeds over mobile in some of the start and stop cities during Q2 2019 to see which were in front and which were chasing. Note that according to the Ookla 5G MapTM, no cities in France or Belgium have commercially-available 5G as of this writing.

Mobile Performance in Tour Start and Stop Cities
Speedtest Data | Q2 2019
City Mean Download (Mbps) Mean Upload (Mbps)
Saint-Étienne, France 60.99 13.08
Reims, France 59.05 13.95
Nancy, France 58.48 14.66
Mulhouse, France 57.60 13.57
Toulouse, France 55.31 12.68
Belfort, France 53.46 13.19
Tarbes, France 53.26 12.92
Pau, France 52.27 13.14
Nîmes, France 51.10 12.84
Rambouillet, France 51.09 12.13
Colmar, France 50.52 13.97
Mâcon, France 48.57 14.42
Paris, France 46.76 11.18
Brussels, Belgium 45.81 16.56
Albi, France 44.49 12.22
Chalon-sur-Saône, France 42.99 12.89
Saint-Dié-des-Vosges, France 35.44 11.93
Gap, France 27.77 8.24

Saint-Étienne led a tight pack that included Reims, Nancy and Mulhouse which all showed mobile download speeds above 57 Mbps. Toulouse, Belfort, Tarbes, Pau, Nîmes, Rambouillet and Colmar were chasing with mobile download speeds between 50 and 56 Mbps.

We hope that last-place Gap and second-to-last Saint-Dié-des-Vosges were regrouping rather than taking a rest day as they showed mobile download speeds that were significantly slower than the rest of the cities.

Not all locations had sufficient samples to be included in our list, so if you want to know what mobile speeds are like at the Pont du Gard (or anywhere else), take a Speedtest on Android or iOS.

Chapeau to all the teams! May the rest of the race feel flat and fast.


Embarquez pour le tour des performances mobiles avec le Speedtest Global Index

Chez Ookla, nous vouons une véritable passion à la vitesse. Et alors que la Grande Boucle bat son plein en France, nous comptons bien la célébrer comme il se doit ! En parallèle de la lutte acharnée que se livrent les valeureuses équipes, nous avons comparé les performances mobiles des pays d’origine des coureurs en utilisant le Speedtest Global IndexTM. Nous avons également mesuré la vitesse de téléchargement dans les villes-étapes pour découvrir laquelle peut se vanter de disposer du meilleur débit Internet.

Performances mobiles : quels pays s’échappent du peloton ?

Le Speedtest Global Index classe les pays en fonction de leur vitesse de téléchargement haut débit mobile et fixe. Pour rendre hommage au Tour, nous avons uniquement examiné les performances mobiles des pays en lice au cours des douze derniers mois. L’Érythrée n’est malheureusement pas au rendez-vous en raison d’un nombre d’échantillons de données insuffisant.

mobile-performance-chart-final

Grâce à une vitesse de téléchargement mobile ultrarapide, la Norvège a trusté la première place du classement tout au long de l’année. Si le pays a rétrogradé à la deuxième place mondiale juste derrière la Corée du Sud, il a littéralement survolé les débats dans le cadre de notre compétition. De son côté, le Canada a démarré fort, en parvenant même à dépasser l’Australie et les Pays-Bas. Ces quatre pays ont réussi une formidable échappée tout au long de l’année.

Derrière, le groupe de poursuivants s’est organisé pour réduire l’écart. Grâce à une folle remontée en septembre 2018, la France est passée de la 29e à la 17e place mondiale, coiffant au poteau la Nouvelle-Zélande et l’Autriche. Après un très bon départ, la Belgique s’est malheureusement retrouvée engluée dans le peloton. La République Tchèque a mis un petit coup d’accélérateur en avril pour atteindre la 11e place (une première !). Elle a ensuite connu une baisse de régime qui l’a vu terminer juste au-dessus de son classement de l’année dernière.

En queue de peloton, la Colombie a rapidement été distancée et n’est jamais parvenue à trouver un second souffle. Malgré ses bonnes intentions, le Costa Rica a quant à lui fini avant-dernier.

Performances mobiles dans les villes-étapes

Les coureurs et les fans visitent de nombreuses villes lors des différentes étapes du Tour. Nous avons comparé les vitesses moyennes de téléchargement mobile dans certaines de ces villes au cours du deuxième trimestre 2019 afin d’établir un classement. Notez que selon l’Ookla 5G MapTM, aucune ville de France ou de Belgique ne propose actuellement la 5G.

Performances mobiles dans les villes-étapes
Données Speedtest Data | Deuxième trimestre 2019
Ville Débit descendant moyen (Mbps) Débit ascendant moyen (Mbps)
Saint-Étienne, France 60,99 13,08
Reims, France 59,05 13,95
Nancy, France 58,48 14,66
Mulhouse, France 57,60 13,57
Toulouse, France 55,31 12,68
Belfort, France 53,46 13,19
Tarbes, France 53,26 12,92
Pau, France 52,27 13,14
Nîmes, France 51,10 12,84
Rambouillet, France 51,09 12,13
Colmar, France 50,52 13,97
Mâcon, France 48,57 14,42
Paris, France 46,76 11,18
Bruxelles, Belgique 45,81 16,56
Albi, France 44,49 12,22
Chalon-sur-Saône, France 42,99 12,89
Saint-Dié-des-Vosges, France 35,44 11,93
Gap, France 27,77 8,24

Au coude-à-coude avec Reims, Nancy et Mulhouse, Saint-Étienne s’est imposée dans un groupe relevé affichant une vitesse de téléchargement mobile supérieure à 57 Mbps. Dans son sillage, Toulouse, Belfort, Tarbes, Pau, Nîmes, Rambouillet et Colmar ont fait bonne figure avec une vitesse comprise entre 50 et 56 Mps.

Gap et Saint-Dié-des-Vosges, respectivement dernier et avant-dernier, n’ont jamais semblé pouvoir suivre le rythme du peloton, avec une vitesse bien inférieure à celle des autres villes.

Faute d’un nombre d’échantillons de données suffisant, cette liste n’est pas exhaustive. Si vous souhaitez connaître la vitesse de téléchargement mobile de Pont du Gard ou de toute autre ville, effectuez un Speedtest sur Android ou iOS.

Un grand bravo à toutes les équipes ! Nous vous souhaitons bonne chance pour le reste de la course !

Ookla retains ownership of this article including all of the intellectual property rights, data, content graphs and analysis. This article may not be quoted, reproduced, distributed or published for any commercial purpose without prior consent. Members of the press and others using the findings in this article for non-commercial purposes are welcome to publicly share and link to report information with attribution to Ookla.

| September 4, 2019

In-Depth Analysis of Changes in World Internet Performance Using the Speedtest Global Index

A lot has changed in the two years since 2017 when we first began ranking mobile and fixed broadband speeds of countries around the world with the Speedtest Global IndexTM. 5G is being deployed around the world and fiber continues to make gigabit speeds a reality in more and more countries. We’ve been tracking it all and are here to report on how much speeds have increased, which countries are leading internet performance and which are falling behind, and what trends we see across continents.

World mobile speed increased 21.4% with fixed broadband up 37.4%

World-Download-Speeds-2019-OG2

Looking just at the last year, the world’s mean download speed over mobile increased 21.4% from 22.81 Mbps in July 2018 to 27.69 Mbps in July 2019. Mean upload speed over mobile increased 18.1% from 9.13 Mbps to 10.78 Mbps. The world average for download speed over fixed broadband increased 37.4% from 46.48 Mbps in July 2018 to 63.85 Mbps in July 2019. Mean upload speed over fixed broadband increased 48.9% from 22.52 Mbps to 33.53 Mbps.

Shake-ups in the country rankings for internet performance

Fastest-Countries-Mobile-2018-2019

Mobile speeds in the fastest countries have skyrocketed in the past year which has dramatically shifted the rankings. South Korea, which was not even in the top ten a year ago, saw a 165.9% increase in mean download speed over mobile during the past 12 months, in large part due to 5G. Switzerland’s mean download speed increased 23.5%. Canada’s was up 22.2%, Australia 21.2%, the Netherlands 17.3%, UAE 11.1%, Malta 10.3% and Norway 5.8%. Qatar remained in the top ten, although the country’s mean download speed over mobile actually dropped 1.4% from July 2018 to July 2019.

Individual mobile operators can make a huge difference in a country’s speeds. In 2017 we were excited to see Telenor uncap their mobile speeds, which drove Norway to the top of the Speedtest Global Index. A big part of South Korea’s mobile success in the past year is the way KT, LG U+ and SK Telecom banded together to release 5G at the same time. Switzerland has also benefited from 5G and Sunrise leads the country with 262 5G deployments across the country while Swisscomm has 52.

Fastest-Countries-Fixed-2018-2019

Fixed broadband rankings on the Speedtest Global Index have not changed as dramatically during the past 12 months as those on mobile. Singapore remains the fastest country with an increase in mean download speed over fixed broadband of 5.6%. Taiwan had the largest jump in speeds among the top 10 with a 166.5% improvement in fixed download speed between July 2018 and July 2019. Mean download speed over fixed broadband increased 52.4% in South Korea, 26.4% in Macau, 21.7% in Romania, 21.0% in Switzerland, 19.3% in the United States and 3.5% in Hong Kong.

Monaco and Andorra did not have enough tests to qualify for the Speedtest Global Index one year ago, but massive fixed broadband improvements in both countries inspired us to lower our test count threshold for inclusion and also share these smaller countries’ success stories.

Technologies paving the way: 5G and gigabit

The presence of 5G is not enough to change a market

As discussed above, 5G has the potential to rocket a country to the top of the mobile rankings on the Speedtest Global Index. In practice, we’ve seen 5G speeds that were over 1000% faster than those on LTE.

Mobile-Download-Speeds-by-Country

In reality, though, unless 5G is commercially available widely across a country and from all mobile operators (as was the case in South Korea), the change in speeds at the country level is not that significant. Though commercial 5G was launched widely across Switzerland by Sunrise and Swisscom in April 2019, the country’s mean download speed only increased 2.8% in the three months since. The average mobile download speed in the U.S. has actually declined slightly since 5G was initially deployed. This is because 5G is still only available in a very limited number of markets to consumers with 5G-capable devices.

Visit the Ookla 5G Map for the latest on 5G deployments across the globe.

Gigabit is a game-changer, if you can get it

Unlike 5G, fiber connections have been rolling out since 2007, opening up the possibility of gigabit-speed fixed broadband. That said, it’s costly and time-intensive to lay miles and miles of fiber so progress has varied widely across the globe.

Gigabit-Test---Performance_Singapore-1

Geographically small countries like Singapore have the advantage when it comes to fiber, because It’s easier and cheaper to lay fiber optic cable across the country’s small footprint. Singaporean internet service providers (ISPs) have used this advantage to go beyond mere gigabit and offer connections as fast as 10 Gbps. This is reflected both in Singapore’s dominance of the fixed rankings on the Speedtest Global Index and in the fact that 2.87% of their total Speedtest results over fixed broadband are gigabit-speed (800 Mbps or higher).

Gigabit-Test---Performance_Brazil-1

Brazil offers a good contrast for how difficult it can be for gigabit to reach the masses. While the first Brazilian ISP to offer fiber-to-the-premises (FTTP) initially did so in 2007, easy access to gigabit speeds was slow to follow. However, that may be starting to change. Between June and July 2019 we saw a large uptick in gigabit-speed results in Brazil, where the proportion of gigabit speed tests increased from 0.02% of total fixed broadband tests to 0.17%. This corresponded with a large increase in mean download speed at the country level.

Comparing world mobile and fixed broadband at a glance

We were curious to see just how different internet performance experiences were around the world, so we plotted average mobile download speed against average download speed on fixed broadband. All of the graphs below use a percentage difference from the global average, a number that changed between 2018 and 2019.

fade-Performance-vs-Global---Quadrant-All

Speed Leaders

There was not much change in the list of countries that showed above-average download speeds on both mobile and fixed broadband between July 2018 and July 2019, the “Speed Leaders.” What did change was that fixed broadband speeds increased significantly enough among the group to bring the whole pack closer to Singapore and Hong Kong. On the mobile axis, South Korea’s major increase in download speed made that country more of an outlier, pushing the boundaries of what great performance can look like.

Fixed-Focused countries

Between July 2018 and July 2019 we saw the number of countries considered to be “Fixed-Focused” (having faster download speeds over fixed broadband than the world average while their average mobile download speeds were slower than average) increase. Ireland was the only country that solidly fit this category in 2018. Thailand and Chile started near the midline for fixed speeds and below-average for mobile speeds in 2018. 2019 found both countries squarely in the Fixed-Focused category. Israel also edged into this category as their mobile download speed fell between July 2018 and 2019.

Mobile-Focused countries

The “Mobile-Focused” category saw the most movement between July 2018 and July 2019 as some countries (the UAE and Qatar) increased their fixed speeds sufficiently to join the Speed Leaders. Meanwhile, Bosnia and Herzegovina’s mobile download speed increased year-over-year to move them into the Mobile-Focused quadrant. Georgia’s mobile download speed decreased enough to move them from Mobile-Focused to Speed Laggers.

It will be interesting to see how many of these Mobile-Focused countries double down on their mobile investments and explore 5G alternatives to fixed broadband.

Speed Laggers

No country wants to be in the position of having slower than average mobile and fixed broadband speeds. We saw 57 countries in this “Speed Laggers” quadrant in July 2018 and 78 in July 2019. This increase is mostly due to our expansion of the number of countries we consider for the Speedtest Global Index based on test count. There were enough countries in this category that we’ve considered them separately by continent below.

Regional views of mobile and fixed broadband performance

Mobile-and-Fixed-Broadband-Improvement-by-Continent-02

We aggregated Speedtest results by continent to analyze mobile and fixed broadband performance by continent.

Mobile-and-Fixed-Performance-by-Continent-01

Asia had the highest percentage increase in mobile download speed followed by North America, Oceania, South America, Africa and Europe. Oceania had the fastest mean download speed in July 2019. North America placed second, Europe third, Asia fourth, South America fifth and Africa sixth.

On the fixed broadband side, South America saw the highest percentage increase in download speed. Asia came in second, Europe third, Africa fourth, North America fifth and Oceania sixth. North America had the fastest mean download speed in July 2019. Europe was second, Asia third, and Oceania fourth. As we saw with mobile, South America and Africa again ranked fifth and sixth, respectively.

A zoomed-in view of the speed quadrants separated by continent offers a more detailed view of each country’s role in these rankings.

Africa mostly lags in internet speeds

2019-Performance-vs-Global---Africa

In July 2019, all but two African countries in the Speedtest Global Index fell into the Speed Laggers category, having mobile and fixed broadband speeds that were below global averages. The exceptions were South Africa and Guinea, which both had fast enough mobile speeds to place them in the mobile-focused quadrant.

Asian markets show a wide breadth of internet performance

2019-Performance-vs-Global---Asia

Asia was the most diverse continent we examined in terms of internet performance. We saw a plurality of countries in each of the four quadrants in July 2019. Most of the Speed Leaders were in East Asia: China, Hong Kong (SAR), Japan, Macau (SAR), South Korea, and Taiwan. If we include Singapore, another Speed Leader, these are among the wealthiest nations in Asia (using GDP per capita). Two of Asia’s Fixed-Focused countries are in Southeast Asia (Malaysia and Thailand) and one is in the Middle East (Israel).

The Speed Laggers category contained countries from South Asia (including Afghanistan, India and Pakistan), Southeast Asia (Brunei, Cambodia, the Philippines and Vietnam) and the Middle East (Jordan). Mobile-Focused countries in Asia were mostly Middle Eastern, including Kuwait, Lebanon, Oman, Saudi Arabia and Turkey.

European mobile performance is mostly strong, fixed varies

2019-Performance-vs-Global---Europe

With the exception of Ireland, the European countries on the Speedtest Global Index fell into the Speed Leaders, Mobile-Focused, and Speed Laggers categories. All of the Speed Laggers (Belarus, Kazakhstan, Russia and the Ukraine) were from Eastern Europe. Countries from Southeast Europe (including Albania, Bosnia and Herzegovina, Croatia, Greece, Montenegro, Moldova, Serbia and Slovenia) and Central Europe (Austria and the Czech Republic) made up the bulk of the Mobile-Focused category.

Speed Leaders included countries from the Baltics (Estonia, Latvia and Lithuania), the Nordics (Denmark, Norway and Sweden), Central Europe (Poland and Romania), and Western Europe (including Belgium, France, Germany, the Netherlands, and Spain).

North American internet performance is sharply divided

2019-Performance-vs-Global---North-America

Canada and the U.S. are the only two North American countries in the Speed Leaders category. Panama is the only North American country under Fixed-Focused. Mexico and all of the Central American countries fall into the Speed Laggers category. There are no North American countries that are Mobile-Focused.

Each country in Oceania has a very different internet story

2019-Performance-vs-Global---Ocean

Oceania is represented in three of the four quadrants: Speed Leaders (New Zealand), Mobile-Focused (Australia) and Speed Laggers (Papua New Guinea) with Fiji straddling the divide between Speed Laggers and Mobile-Focused.

South America mostly lags in mobile and fixed internet speeds

2019-Performance-vs-Global---South-America

Most of the South American countries represented on the Speedtest Global Index are in the Speed Laggers quadrant (Argentina, Bolivia, Brazil, Colombia, Ecuador, Paraguay, Peru, Suriname and Venezuela). Chile is an exception, being part of the Fixed-Focused group, as is Uruguay which sits in Mobile-Focused.

Global internet speeds are improving on average and 5G and gigabit are compounding those advances where available. However, not all countries are benefitting equally. We’ll be interested to see how 5G continues to push mobile speeds in the next year and also whether 5G Wi-Fi becomes a game changer for fixed broadband. Remember to check the Speedtest Global Index on a monthly basis for updated country rankings. And take a Speedtest to make sure your experience is represented in your country’s averages.

Editor’s Note: This article was edited on September 10, 2019 to correct an error in the labeling on the first image. The colors in a later image were updated for consistency.

Ookla retains ownership of this article including all of the intellectual property rights, data, content graphs and analysis. This article may not be quoted, reproduced, distributed or published for any commercial purpose without prior consent. Members of the press and others using the findings in this article for non-commercial purposes are welcome to publicly share and link to report information with attribution to Ookla.

| March 13, 2020

Tracking COVID-19’s Impact on Global Internet Performance (Updated July 20)

We are no longer updating this article as internet speeds in most countries have stabilized to pre-pandemic levels. For ongoing information about internet speeds in specific countries, visit the Speedtest Global IndexTM or contact our press team.

Ookla® closely monitored the impact of COVID-19 on the performance and quality of global mobile and broadband internet networks in the early days of the pandemic. We shared regular information based on Ookla data to assist in the understanding of this unprecedented situation. You can still download the July 20, 2020 CSV here which contains all the public data we tracked in this article. If you are looking for information on internet or online service outages, please check Downdetector®.

Ookla retains ownership of this article including all of the intellectual property rights, data, content graphs and analysis. This article may not be quoted, reproduced, distributed or published for any commercial purpose without prior consent. Members of the press and others using the findings in this article for non-commercial purposes are welcome to publicly share and link to report information with attribution to Ookla.

| August 2, 2022

Find Out Which 50 Top European Vacation Destinations Have the Fastest Mobile Internet Speeds

Vacation season is upon us with millions of tourists already flocking to Europe’s top summer destinations despite the heat. Whether you’re a European looking for the best “staycation” or an American taking advantage of the exchange rates, our analysis of mobile internet performance in 50 popular destinations across the continent should help you see how well you will be able to connect (or disconnect, should you so choose) on vacation this summer.

We divided these towns and cities into four categories that might appeal to different types of travelers: big cities, beach life, cultural havens, and forest getaways. Then we compared Speedtest Intelligence® data for median download speeds and multi-server latency across each category. Of course many of the best vacation destinations belong in multiple categories, so be sure to check each list to find your favorite locale, and you’ll want to remember that your experience may vary based on your carrier’s roaming agreement.

“Big cities” with internet performance as exciting as the lifestyle

Oslo, Norway topped our list of 15 European vacation destinations full of big city excitement with the fastest mobile internet with a median download speed of 156.99 Mbps during Q2 2022. Perfect if you’re planning to do live updates from the Øya Festival. Two other Nordic cities rounded out the top three with Stockholm, Sweden showing a median download speed of 136.74 Mbps and Copenhagen, Denmark coming in at 133.16 Mbps. With speeds like these you should be able to host as many “see how glorious my vacation is?” video calls as you want.

There was a large gap between these three cities and the next fastest group, led by Lisbon, Portugal at 86.49 Mbps. Istanbul, Turkey and Rome, Italy had the lowest median download speeds on this list. These are still adequate mobile speeds, especially if you want to lean into the vacation experience and report back on it later (if ever).

Nicosia, Cyprus had the lowest median multi-server latency on our “big city” list at 17 ms during Q2 2022. This metric measures how quickly your device gets a response after you’ve sent out a request during three stages so you can understand if you’ll run into unnecessary lags in your connection. We’ve previously reported how latency in Europe increased while roaming, and higher latency could mean that you encounter glitches in video calls or even have to shut down apps to get your phone to respond in a timely fashion. Rome had the highest latency on this list.

Where internet speeds are fit for “beach life”

Nothing says summer like relaxing on the beach. If your beach vacation needs fast internet access, surf the web in Biarritz, France and Korčula, Croatia. These two locales had the fastest median download speeds on our beach life list during Q2 2022 at 155.65 Mbps and 133.67 Mbps, respectively, though this is not a statistically significant difference. Varna, Bulgaria and Faro, Portugal rounded out the top four at 104.00 Mbps and 101.74 Mbps, respectively.

Amalfi, Italy and Cefalù, Italy are good beach destinations if you’re looking for encouragement to log off. With median download speeds of 31.40 Mbps and 38.18 Mbps, respectively, during Q2 2022, your internet connection should be adequate (though less inspiring than the Tyrrhenian Sea).

Piran, Slovenia had the lowest median multi-server latency (20 ms) on this list while Cefalù had the highest (56 ms).

“Cultural havens” with research-ready internet speeds

Travelers looking for maximum culture and fast internet speeds can do no better than Tromsø, Norway, which had a median download speed on mobile of 251.52 Mbps during Q2 2022, almost 2.3x faster than runner-up Amsterdam, Netherlands. Whether you’ve traveled to the northernmost bit of Norway for the wooden houses, one of the many summer festivals, or just to escape the heat, you’ll have fast enough internet to thoroughly research all the places you can go if you extend your vacation.

At the other end of the spectrum, if you’re traveling to Yerevan, Armenia or Florence, Italy to enjoy the museums and other cultural highlights of either, you might want to take pictures instead. With median download speeds of 24.11 Mbps and 29.84 Mbps, respectively, these cities were the slowest on this list. All the more reason to immerse yourself in the sights and wait to connect to Wi-Fi before uploading your photos.

Helsingør, Denmark had the lowest median multi-server latency, while Edinburgh, Scotland, United Kingdom had the highest. High latency can impede the performance of your phone even when you’re in an area with great speeds — something to keep in mind if you’re relying on your phone to locate the next Fringe venue.

Navigate internet speeds in “forest getaways”

Some people swear by the forest for the best vacations, especially in the heat of summer. The Alpine cities of Innsbruck, Austria and Digne-les-Bains, France had the fastest median download speeds over mobile on our list of forest getaways during Q2 2022 at 87.34 Mbps and 67.30 Mbps, respectively, though there was no statistical winner between the two. There was also no statistically significant difference between the median download speeds in Zakopane, Poland (43.52 Mbps); Killarney, Ireland (35.90 Mbps); and Sighișoara, Romania (30.48 Mbps). While you may prefer to be offline in the woods, having a strong and fast internet connection available can help you navigate with GPS, check out the names of all the flora you’re encountering, or reach help in case of emergency.

Sighișoara and Killarney had the lowest median multi-server latency on this list at 24 ms and 25 ms, respectively. Digne had the highest latency at 36 ms.

Regardless of where you travel, mobile internet performance will affect your trip. We hope this list prepares you for the getaway you want. If we missed your favorite European vacation destination, take a Speedtest® on Android or iOS to show off your speeds and tweet us your suggestions for next year’s list or share your ideas via this Google form.

Ookla retains ownership of this article including all of the intellectual property rights, data, content graphs and analysis. This article may not be quoted, reproduced, distributed or published for any commercial purpose without prior consent. Members of the press and others using the findings in this article for non-commercial purposes are welcome to publicly share and link to report information with attribution to Ookla.

| February 21, 2023

European 5G Performance Trails its International Peers

The European Union’s Digital Decade target is rather ambitious. It wants gigabit connectivity for everyone and ubiquitous 5G coverage by the end of 2030 to assist with digital transformation. When we reflected on 5G progress last year, we concluded that Europe had fallen behind its international peers. In this article, we will assess 5G progress across Europe.  

  • Europe trails others’ performance. Although more spectrum has been awarded over the past year, European 5G performance trailed the likes of the UAE and South Korea. 
  • 5G Availability is on the up. Whilst still behind its international peers, 5G adoption has increased during 2022. This, combined with the greater availability of 5G smartphones and the rollout of 5G networks using low-band spectrum, resulted in higher 5G Availability across most European countries. 
  • A tale of two Europes. In the Nordics and some Eastern European markets (Bulgaria and Cyprus) 5G outperformed the big 5 European economies (U.K., Germany, France, Spain, and Italy). Operators call for more consolidation and regulatory intervention to facilitate 5G investment. 
  • A hotbed for private networks. European governments and regulators are keen supporters of enterprise digitization efforts, and 5G is heralded as a key enabler to assist with that. Over 40% of all private networks worldwide are in Europe, a growing proportion of which are utilizing 5G. 

Mid-band is most assigned spectrum across Europe

As per the European Commission’s 2016 5G Action Plan, EU countries are meant to make low-band (700 MHz) spectrum available for use by June 30, 2020, and mid- (3.6 GHz) and high-band/mmWave (26 GHz) spectrum by December 31, 2020. At the EU level, there are the so-called 5G pioneer bands. These are the changes compared to when we last reviewed 5G spectrum assignments across Europe: 

  • Four countries still needed to assign spectrum last year. Now, Poland is the only one without dedicated 5G spectrum. 
  • Over the course of last year, three more countries awarded spectrum across all of the 5G pioneer bands, making a grand total of eight countries. 
  • Four more countries awarded spectrum across both low- and mid-band spectrum, tallying up the count to 17.
  • Mid-band spectrum is the most popular spectrum band, with 28 countries already awarded mid-band spectrum — an additional five to when we last took stock. The remaining countries, Poland and Netherlands, will finally auction the 3.5 GHz spectrum in the summer of 2023.
  • 26 countries auctioned spectrum in the 700 MHz bands, compared to 21 a year ago.
  • Eight countries have awarded mmWave spectrum thus far. Spain is the only addition in 2022, raising €36 million. 

map of european spectrum award in 5g pinoeer bands

 

Legacy networks give way to 4G LTE and 5G 

5G pioneer bands are not the only frequencies that operators use to deploy 5G. As operators shut down legacy networks, they can refarm sub-3GHz frequencies for 4G LTE or 5G. European operators tend to support 2G in the short term, phasing out 3G networks instead. MNOs also look to optimize their network operations, and the upkeep of legacy networks comes with additional cost and complexity.

The rate of network shutdowns is increasing. So far, across Europe, 21 operators across 11 countries have retired 3G networks compared to only two 2G network shutdowns. 2G is still needed to support M2M/IoT use cases, e.g. ongoing long-term enterprise contracts with utility providers. In contrast, operators see less traffic carried over 3G networks hence the desire to retire them. For example, Magyar Telekom noted 2.3% and 0.84% of total voice and data traffic on the 3G network. Proximus stated that 2% of its data traffic uses 3G, while Telenet/Base shared that 3G devices account for just 1% of its network. Looking ahead, 43 operators across 26 countries announced their plans to switch off 2G networks, and 37 operators in 21 countries will pull the plug on 3G.

5G adoption lags, 5G performance doesn’t impress either 

Most European countries have commercial 5G networks in place. However, 5G adoption across Europe lags behind its global peers. According to GSMA Intelligence, in Q4 2022, 5G uptake in Europe accounted for 7.4 % of total mobile connections, a substantial increase over the Q4 2021 level of 2.5%. Across European countries, 5G adoption is at most 21% (Switzerland), compared to 43.1% in the United States, 42.4% in South Korea, China (36.3%), Australia (30.1%), and Japan (28.5%).

chart of 5g performance in europe with select international comparisons

 

Our recent article identified four broad clusters of 5G performance based on Speedtest Intelligence® data. Most European countries achieved median 5G download speeds under 200 Mbps, placing them within the 5G Improvers category. Bulgaria was the only country that made it into the 5G Leaders category, which includes the likes of the UAE, South Korea, Singapore, and Qatar, with a median 5G download speed of 342.71 Mbps, a slight decrease compared to last year (374.90 Mbps in Q4 2021). Five countries made it into the High Performers cluster, achieving a median 5G download speed exceeding 200 Mbps: Sweden, Cyprus, Finland, Denmark, and Norway. Interestingly enough, the big five European economies (U.K., Germany, France, Spain, and Italy) were outperformed by the Nordics and two Southern Eastern European markets (Bulgaria and Cyprus). The Nordics have always played a leading role in European telecoms, but the 5G performance gap between them and the big five points to challenges in those markets. 

Across most of Europe, median 5G speeds have actually decreased. This isn’t surprising, as increased adoption leads to higher network congestion, but other factors are at play. Operators feel the pressure of the economic crisis, higher energy costs, and reduced consumers’ spending power. Europe also suffers from fragmentation, low ARPU levels brought about by intense competition, and Capex levels that are half that of the U.S. and Canada. A report by the European Court of Auditors estimates the deployment cost of 5G across all EU member states at around €400 billion. Operators are yet to see additional revenue coming from 5G that can support that level of investment. The optimal market structure and role of governments in supporting the rollout of 5G remains a heavily debated topic as operators’ M&A activities heat up.

chart of top 5g performing providers in europe

 

Operators’ performance tells an interesting story as there are vast differences between countries and even within a country. The Nordics operators’ 5G performance tends to rank highly compared to other European countries thanks to having access to dedicated 5G spectrum and supportive regulatory environment. Denmark and Sweden have a greater level of network sharing as two operators share Multi-Operator Core Networks (MOCNs) and spectrum. In some countries, operators have to adhere to conditions stipulated by the 5G license, either in terms of network coverage or the number of 5G sites. For example, in France, each operator had to deploy 3,000 5G sites by the end of 2022. Challenger mobile operators often outperform incumbents — strong results from Three in the chart above are proof of that. 

5G Availability shows improvement

chart of 5g availablity in europe with select international comparisons

 

Given the growth in 5G adoption, not surprisingly, 5G Availability (the percentage of users on 5G-capable devices that spend most of the time with access to 5G networks) has been on the rise too. 5G Availability is a function of 5G network coverage, and 5G tariff and 5G-capable device adoption. At 56%, the U.S. continues to have the highest level of 5G Availability, having started 5G deployment in the 600 MHz (low band) range and with a large pool of customers owning 5G capable devices. The 600 MHz frequency band has further reach compared to 700 MHz and even the LTE mid-band. Within Europe, 5G Availability exceeds 40% in three countries: Cyprus, Switzerland, and Denmark, but the range is broad across those countries. Cyta Cyprus has reached 67.1% 5G Availability in Q4 2022, thanks to extending 5G coverage to 100% of Cypriots. Swisscom ranks highly too, with 61% Availability in Q4 2022. Its 2022 Annual Report notes that the operator covers 99% of the Swiss population with a basic version of 5G (using Dynamic Spectrum Sharing, which borrows capacity from its LTE spectrum) and 74% with 5G + (delivered using mid-band spectrum). 

One critical component driving 5G Availability is the affordability and availability of 5G-capable smartphones. According to Counterpoint Research, in Q4 2022, 5G smartphone sales across Europe totaled 26.8 million, equivalent to 67% of total smartphone sales, compared to 84% in North America and 87% across China, Japan, and South Korea. Europe still needs to catch up to other advanced markets in smartphone adoption. Within Europe, there is also wide variation, with Germany at 90%, Sweden at 88%, the UK at 86%, and Eastern European markets at 49%. Over time, smartphone sales will translate into a more extensive installed base of 5G devices and share of overall subscriptions.charts of 5g sales across select eupropean markets and 5g smartphones as proportional of total smartphone sales

A glimmer of hope for 5G investments

As per the EU Commission’s 5G Action plan, operators should extend 5G networks to all urban areas and major roads and railways by 2025 and populated areas by 2030. For Europe to catch up with its peers and to achieve its digital ambitions, it needs more investment. Operators frequently call for a more supportive policy and regulatory ecosystem to stimulate Capex. During Ookla’s Southeast Europe Regulatory Summit, Professor Konstantinos Masselos, President of Hellenic Telecommunications and Post Commission and BEREC Chair 2023, recognized that Europe is still behind the rest of the world, there is a need to fill the gap for investments, and Europe needs to solve demand issues and cost-effectiveness while not forgetting sustainability.

According to Assembly Research, an issue that came to the fore during 2022 was ‘fair share’ – i.e. the idea that tech companies should contribute to telecoms network costs. Many large telcos believe that deploying Europe’s digital infrastructure should be more evenly distributed among those generating traffic (and costs). However, some smaller operators and access seekers, such as MVNOs, are concerned by the possible implications of fair share, arguing that it could create a competitive distortion that puts them at a disadvantage. In addition, an October 2022 report by BEREC found little evidence that large content and application providers should contribute towards the cost of building telecom networks, considering that this model could risk harming Europe’s internet ecosystem.

Nevertheless, the European Commission is considering potential changes to how networks are funded. Commissioner Thierry Breton is poised to launch the EC’s fair share consultation at MWC23, which will reportedly outline proposals on Big Tech’s contribution towards telecoms network costs. Whether the European telcos’ lobbying campaign will bear fruit, only time will tell. But this will also depend on how well telcos outline what ‘fair share’ should look like. In Assembly’s view, the next step is to develop a practical means of implementing fair share, one which telcos have yet to set out in detail. In response to the EC’s forthcoming consultation, the onus is on operators to present compelling, justifiable policy actions, including how contributions to network costs should be calculated and applied.

European regulators support enterprise digitization efforts 

Digitization of different sectors of the economy is key to supporting sustainable development and climate goals. However, enterprise requirements differ. Some prefer to retain control over their networks, isolating them from the public network. Private mobile networks play an important role in broader digital transformation and addressing Industry 4.0 objectives. According to GSA, there were 954 private networks globally, of which almost half were in Europe (405). In terms of the number of private networks, the U.S. ranked first internationally, Germany was second, and the U.K. came fourth, followed by Japan, Finland, France, and Sweden. All of these countries embarked on digitization strategies to strengthen their position as manufacturing hubs, and it is no coincidence that these are also the markets where enterprises can purchase dedicated spectrum.

chart of top 15 countries by number of private networks

Historically, Wi-Fi has been the connectivity choice for private networks. However, mobile technologies such as 4G LTE and 5G are better suited to Operational Technologies’ network requirements of high volume, high reliability, mobility, and always-on operations. In Europe, almost half of the private networks run on 4G LTE (44%), 21% use a mix of 4G and 5G, with 5G accounting for close to 30% of deployments. As we have noted before, the introduction of industrial chipsets, based on Release 16, scheduled to come to market in 2023, will stimulate the private 5G networks market too.

Furthermore, regulators are creating an encouraging environment for enterprises to deploy their own networks to support their digital transformation targets. A dedicated spectrum for private mobile networks has already been allocated to industry players in France, the U.S., Germany, Japan, and the U.K., among others. Recently, Norwegian regulator Nkom opened up a 3.8 – 4.2 GHz band for interested parties to apply for a license to offer private 5G networks. Germany spearheads the Industry 4.0 movement, with some of the country’s biggest industrial players awarded their own 5G spectrum and experimenting with private 5G networks to address their particular needs. Other countries that look to support their national manufacturers standing in the global marketplace look to follow, as we have discussed the case for private networks in India.

Ookla will be at MWC Barcelona 2023 — visit us at our Stand 2i28 in Hall 2 to talk with us about telco trends and to learn about Ekahau’s private 5G offering. If you are interested in what are the new and exciting use cases as we enter the 5G Advance era, join us at the 5G Futures Summit. In the meantime, please contact us if you’re interested in discovering more about Ookla Speedtest Intelligence and its wealth of fixed and mobile consumer-initiated data and insights.

 

Ookla retains ownership of this article including all of the intellectual property rights, data, content graphs and analysis. This article may not be quoted, reproduced, distributed or published for any commercial purpose without prior consent. Members of the press and others using the findings in this article for non-commercial purposes are welcome to publicly share and link to report information with attribution to Ookla.

| December 18, 2022

Stable and Expanding: The State of Worldwide 5G in 2022


5G is no longer a new technology, however, consumers in many countries are still waiting to see the full benefits of 5G (or even to connect to 5G at all). We examined Speedtest Intelligence® data from Q3 2022 Speedtest® results to see how 5G performance has changed since last year, where download speeds are the fastest at the country level, and how satellite technologies are offering additional options to connect. We also looked at countries that don’t yet have 5G to understand where consumers are seeing improvements in 4G LTE access.

5G speeds were stable at the global level

Graphic of 5G median speed performance worldwide.

In 2021, we discussed how an expansion of 5G access led to a decline in overall speed at the global level. This year showed a stabilization in overall speed, even as 5G access broadened, with a median global 5G download speed of 168.27 Mbps in Q3 2022 as compared to 166.13 Mbps in Q3 2021. Median upload speed over 5G slowed slightly to 18.71 Mbps (from 21.08 Mbps) during the same period. According to the Ookla® 5G Map™, there were 127,509 5G deployments in 128 countries as of November 30, 2022, compared to 85,602 in 112 countries the year prior.

South Korea and the United Arab Emirates led countries for 5G speeds

Chart of fastest countries for median 5G download speed

South Korea and the U.A.E. had the fastest median download speed over 5G at 516.15 Mbps and 511.70 Mbps, respectively, during Q3 2022, leading a top 10 list that included Bulgaria, Qatar, Saudi Arabia, Singapore, Kuwait, New Zealand, Bahrain, and Brazil. Bulgaria, Singapore, Bahrain, and Brazil were new to the top 10 in 2022, while Norway, Sweden, China, and Taiwan fell out of the top 10.

Satellite became more accessible but performance slowed

2022 saw a proliferation of fast, low-earth orbit (LEO) satellite internet from Starlink across the world. Q1 2022 saw Starlink speeds increase year over year in Canada and the U.S., with Starlink in Mexico having the fastest satellite internet in North America, Starlink in Lithuania the fastest in Europe, Starlink in Chile the fastest in South America, and Starlink in Australia the fastest in Oceania.

Q2 2022 saw Starlink speeds decrease in Canada, France, Germany, New Zealand, the U.K., and the U.S. from Q1 2022 as Starlink crossed the 400,000 user threshold across the world. Starlink in Puerto Rico debuted as the fastest satellite provider in North America. Starlink outperformed fixed broadband averages in 16 European countries. Starlink in Brazil had the fastest satellite speeds in South America. And Starlink in New Zealand was the fastest satellite provider in Oceania.

During Q3 2022, Starlink performance dipped once again from Q2 2022 in Canada and the U.S., while remaining about the same in Chile. Starlink in Puerto Rico and the U.S. Virgin Islands had the fastest satellite speeds in North America, while Starlink in Brazil again was the fastest satellite provider in South America.

With Viasat, HughesNet, and Project Kuiper set to launch huge LEO constellations in 2023, consumers around the world are poised to have more fast satellite internet options, particularly as the European Commission makes its own play for a constellation and Eutelsat and OneWeb potentially merging.

5G Availability points to on-going challenges

5G Availability measures the proportion of Speedtest users with 5G-capable handsets, who spend a majority of time connected to 5G networks. It’s therefore a function of 5G coverage and adoption. We see wide disparity in 5G Availability among markets worldwide, with for example the U.S. recording 54.3% in Q3 2022, well ahead of markets such as Sweden and the U.A.E., with 8.6% and 8.3% respectively.

Chart of 5G availability in select markets, based on users with 5G-capable handsets

Critical levers for mobile operators to increase 5G Availability include:

  • Increasing 5G coverage by deploying additional base stations
  • Obtaining access to, or refarming, sub-GHz spectrum, to help broaden 5G coverage, as sub-GHz spectrum has superior propagation properties than that of higher frequency spectrum bands.
  • Encouraging 5G adoption among users with 5G-capable handsets.

Speedtest Intelligence points to 5G adoption challenges in some markets, with 5G Availability dropping in Bulgaria, South Korea, the Netherlands, and the U.A.E. As more users acquire 5G-capable devices, operators need to balance their pricing models to ensure users have sufficient incentives to purchase a 5G tariff.

Chart of percentage change in 5G availability in select markets, based on users with 5G-capable handsets

Where 5G continues to fail to reach

Speedtest Intelligence showed 29 countries in the world where more than 20% of samples were from 2G and 3G connections (combined) during Q3 2022 and met our statistical threshold to be included (down from 70 in Q3 2021). These are mostly countries where 5G is still aspirational for a majority of the population, which is being left behind technologically, having to rely on decades-old technologies that are only sufficient for basic voice and texting, social media, and navigation apps. We’re glad to see so many countries fall off this list, but having so many consumers on 2G and 3G also prevents mobile operators from making 4G and 5G networks more efficient. If operators and regulators are able to work to upgrade their users to 4G and higher, everyone will benefit.

Countries That Still Rely Heavily on 2G and 3G Connections
Speedtest IntelligenceⓇ | Q3 2021
Country 2G & 3G Samples
Central African Republic 76.2%
Turkmenistan 58.5%
Kiribati 51.6%
Micronesia 47.4%
Rwanda 41.1%
Belarus 39.7%
Equatorial Guinea 37.7%
Afghanistan 36.7%
Palestine 33.5%
Madagascar 27.5%
Sudan 27.4%
Lesotho 26.5%
South Sudan 26.3%
Benin 26.0%
Guinea 25.5%
Cape Verde 24.3%
Tonga 24.3%
Syria 23.4%
The Gambia 23.4%
Ghana 23.3%
Palau 22.9%
Niger 22.8%
Tajikistan 22.7%
Mozambique 22.4%
Guyana 21.8%
Togo 21.8%
Congo 21.1%
Moldova 20.8%
Saint Kitts and Nevis 20.0%

We were pleased to see the following countries come off the list from last year, having dropped below the 20% threshold: Algeria, Angola, Anguilla, Antigua and Barbuda, Armenia, Barbados, Bosnia and Herzegovina, Botswana, Burundi, Caribbean Netherlands, Cook Islands, Dominica, Ecuador, El Salvador, Ethiopia, Gabon, Grenada, Haiti, Honduras, Jamaica, Liberia, Mauritania, Namibia, Nigeria, Papua New Guinea, Saint Lucia, Saint Vincent and the Grenadines, Sierra Leone, Solomon Islands, Somalia, Suriname, Swaziland, Tanzania, Trinidad and Tobago, Uganda, Ukraine, Uzbekistan, Vanuatu, Venezuela, Yemen, Zambia, and Zimbabwe. While countries like Belarus, Cape Verde, Central African Republic, Guinea, Guyana, Madagascar, Palestine, Rwanda, South Sudan, Tajikistan, Togo, and Turkmenistan are still on this list, they have improved the percentage of their samples on these outmoded technologies when compared to last year by at least 10 points. Palestine improved by more than 50 points. 2G and 3G samples in Kiribati increased 3.2 points when comparing Q3 2022 to Q3 2021.

We’re glad to see performance levels normalize as 5G expands to more and more countries and access improves and we are optimistic that 2023 will bring further improvements. Keep track of how well your country is performing on Ookla’s Speedtest Global Index™ or track performance in thousands of cities worldwide with the Speedtest Performance Directory™.

Ookla retains ownership of this article including all of the intellectual property rights, data, content graphs and analysis. This article may not be quoted, reproduced, distributed or published for any commercial purpose without prior consent. Members of the press and others using the findings in this article for non-commercial purposes are welcome to publicly share and link to report information with attribution to Ookla.

| January 14, 2021

Apple has 5G! But How Fast is the iPhone 12?


Apple’s 5G-capable iPhone 12 is the latest step in the continuous cycle of new technical specifications, new network components, new (or refarmed) radio spectrums and compatible user equipment that aim to deliver enhanced 5G user experience. At Ookla®, we are fortunate to have a front-row seat to observe these advances and we were thrilled when Apple announced its first 5G devices on October 13, 2020. Given the popularity of Apple’s devices, this release marks a major milestone on the way to 5G becoming mainstream.

iPhone 12 launch drives spikes in 5G testing

The daily count of unique devices worldwide that are capable of connecting to 5G jumped dramatically when each new iPhone 12 variant launched. We saw a 138.3% increase when comparing the day the iPhone 12 5G and iPhone 12 Pro 5G were released to the mean of the previous week. On the day the iPhone 12 Mini 5G and iPhone 12 Pro Max 5G launched, there was a further 44.3% increase over that one-day spike.

Daily-Trend_5G-Capable-Devices_Year_0121-1

Pro 5G and Pro Max 5G are the most popular iPhone 12 models

We examined Speedtest® results from the launch date of each model through the end of the year to see which iPhone 12 models are the most popular in 15 major cities across the globe. We found that most Speedtest users have opted for the “Pro” models. The iPhone 12 Pro Max 5G showed the highest number of samples among iPhone models in Singapore, Dubai, Hong Kong, New York, Riyadh and Sydney. The iPhone 12 Pro 5G showed the most samples in London, Madrid, Rome, Helsinki, Zürich, Berlin, Amsterdam, Seoul and Tokyo. While the more affordable models were less popular than the Pro models across all the cities on our list, the iPhone 12 Mini saw the most adoption in Tokyo and the iPhone 12 5G saw the most adoption in Rome.

iPhone-12-Model-Popularity_0121

Seoul tops list of iPhone 12 5G speeds

We analyzed Speedtest Intelligence® data for iPhone 12 devices in the same 15 cities and found that Seoul had the fastest median speed over 5G, followed by Dubai and Riyadh. Seoul also had the fastest upload speed by a considerable margin. This is not a surprise given reports that there are more than 100K 5G base stations in South Korea. It is interesting to note that European cities are relatively close to each other in terms of median download and upload speeds. That is good news for the 5G action plan of the European Commission and their target of having uninterrupted 5G coverage on major terrestrial transport paths by 2025.

iPhone-12-5G-Median-Speeds_0121

Each of these markets utilizes its own unique approach to 5G. Today, the United States is the only market where iPhone 12 models support 5G high-bands, namely n260 and n261. This is to support existing commercial 5G deployments in the mmWave spectrum across all three Tier 1 operators.

Elsewhere on the globe mid-band (specifically the 3300-3800 MHz range in most countries) is the most common frequency range for initial 5G roll-outs. There are several reasons for this, ranging from principles of electromagnetic wave propagation to marketing strategies. High-band frequency ranges (above 24 GHz with 400-800 MHz contiguous bandwidth) can do wonders in terms of download speeds, but due to limited propagation characteristics, it can be challenging to provide a mmWave coverage layer across entire markets. In order to mitigate this well-known challenge, operators tend to rely on the lower frequency bands for coverage and selectively deploy mmWave applications in targeted areas (such as high-traffic locations).

Depending on market dynamics and spectrum availability, most providers choose non-standalone (NSA) 5G configuration with an LTE anchor. Operators with limited amounts of FR1 spectrum tend to use dynamic spectrum sharing (DSS), a feature which allows both LTE and New Radio (NR) operation on the same slice of spectrum at the same time. This feature enables a relatively easy deployment of 5G coverage layers, and is a stepping stone to standalone 5G (5G SA). In addition to these commonly observed strategies, a few operators are considering pushing the limits of digital convergence with open radio access networks (RAN).

No matter which strategy an operator chooses, one important fact about 5G does not change: access to a trio of low, mid and high bands and a strategy for rolling out 5G SA is critical. Deployment of the 5G SA core unlocks the potential of enhanced mobile broadband (eMBB), ultra-reliable low latency communication (uRLLC) and massive machine type communications (mMTC).

Operator breakdown: iPhone 12 performance in select cities

5G deployments vary greatly from country to country, depending on spectrum allocated and the particular channel bandwidths each operator has deployed. This makes comparisons between countries difficult, as these factors directly impact the peak 5G speeds achievable in that market. However, looking at four major cities, we can see that performance by operator also varies.

iPhone-12-5G-Median-Speeds_Seoul_0121

In Seoul, the fastest city for 5G on the list above, the 3.5 GHz (Band n78) is used with 80 to 100 MHz channels per operator, and B2C mmWave (which would add a whopping 800 MHz channels per operator) is on the horizon. Here, LG U+ showed the fastest median download speed over 5G on the iPhone 12 in Seoul at 625.03 Mbps. SK Telecom was second and KT third.

iPhone-12-5G-Median-Speeds_Hong-Kong_0121

The three Hong Kong mobile operators that launched commercial 5G networks on April 1, 2020 ranked fastest for iPhone 12 5G median download speed rankings in Hong Kong. China Mobile HK, the only 5G network provider in Hong Kong that has acquired 3.3 GHz (3380-3400 MHz) and 3.5 GHz (3400-3460 MHz) continuous bandwidth spectrum was the fastest of these three at 212.77 Mbps. CSL and 3 Hong Kong were a close second and third, respectively. SmarTone, which launched its 5G network a month later, was fourth.

iPhone-12-5G-Median-Speeds_Amsterdam0121

The 3.5 GHz band is not yet available in the Netherlands, but this did not slow down Dutch operators in launching their commercial 5G networks in 2020. According to Speedtest Intelligence data, KPN Mobile was comfortably at the top, with a median download speed of 211.80 Mbps over 5G using the iPhone 12 in Amsterdam during Q4 2020. T-Mobile was second and Vodafone third.

iPhone-12-5G-Median-Speeds_Madrid_0121

While Spanish operators currently benefit from the n78 band, the next step is expected to be the delayed addition of low bands (700 MHz). In Madrid, Vodafone showed the fastest median download speed over 5G using the iPhone 12 during Q4 2020 at 232.51. Orange was second fastest, Yoigo third and Movistar at fourth.

We will continue to monitor how Apple’s 5G-capable devices impact the global market. Contact us to learn more about how Speedtest Intelligence can help you understand the latest developments in your market.

Ookla retains ownership of this article including all of the intellectual property rights, data, content graphs and analysis. This article may not be quoted, reproduced, distributed or published for any commercial purpose without prior consent. Members of the press and others using the findings in this article for non-commercial purposes are welcome to publicly share and link to report information with attribution to Ookla.

| February 22, 2021

Revisiting iPhone 12 5G Performance Across the Globe


As we previously covered, the iPhone 12 is finally allowing Apple enthusiasts to connect to 5G. We’re back with fresh data to see how user adoption and new 5G rollouts have affected performance worldwide.

Unique 5G-capable device counts have leveled off

After the launch of various iPhone 12 models, the daily count of unique devices worldwide that are capable of connecting to 5G spiked significantly compared to the year as a whole. The daily trend of unique 5G-capable devices as a percentage of the whole year is dramatically higher than before the iPhone 12 models launched, but has remained relatively steady since December.
Daily-Trend_5G-Capable-Devices_Year_0221

Pro 5G and Pro Max 5G are the most popular iPhone 12 models

We looked again at Speedtest® results from the launch date of each model, this time including data through the end of January, to see which iPhone 12 models are the most popular. This time we added five additional cities for a total of 20 major cities across the globe. We still found that most Speedtest users have opted for the “Pro” models.

The iPhone 12 Pro Max 5G showed the highest number of samples among iPhone models in Bangkok, Kuwait City, Singapore, Abu Dhabi, Dubai, Riyadh, Hong Kong, New York, London, Madrid and Sydney. This was a change for both London and Madrid, which had previously had more samples from the iPhone 12 Pro 5G.

The iPhone 12 Pro 5G showed the most samples in Seoul, Zürich, Berlin, Amsterdam, Warsaw, Helsinki, Rome, Barcelona and Tokyo. While the more affordable models were less popular than the Pro models across all the cities on our list, the iPhone 12 Mini saw the most adoption in Tokyo and the iPhone 12 5G saw the most adoption in Rome and Madrid.
iPhone-12-Model-Popularity_0221

Seoul tops list of iPhone 12 5G speeds

As before, we analyzed Speedtest Intelligence® data for iPhone 12 devices in these 20 cities and found that Seoul had the fastest median speed over 5G, followed by several of the major cities of the Gulf Cooperation Council (GCC), namely Kuwait City, Abu Dhabi, Dubai and Riyadh.

It is also interesting to observe that, in the highly dynamic European market where many different network rollout approaches are possible, 5G download speeds in seven of nine European cities fell between 135-160 Mbps range on the iPhone 12. Helsinki and Warsaw were the exceptions in Europe, with 241.98 and 61.14 Mbps median download speeds, respectively.
iPhone-12-5G-Median-Speeds_0221

Operator breakdown: iPhone 12 performance in select cities

We also expanded our operator analysis to 10 cities. The following charts include median 5G speeds over iPhone 12 models of top operators with sufficient samples.

Operator rankings did not change in the four cities we previously analyzed. LG U+ in Seoul, China Mobile Hong Kong in Hong Kong and KPN Mobile in Amsterdam still had the fastest median 5G download speeds over the iPhone 12 in their local markets.
iPhone-12-5G-Median-Speeds_Seoul_0221-1

iPhone-12-5G-Median-Speeds_Hong-Kong_0221

iPhone-12-5G-Median-Speeds_Amsterdam_0221

iPhone-12-5G-Median-Speeds_Madrid_0221

Barcelona showed similar speeds by operator to those in Madrid. We could not yet determine whether Vodafone or Orange’s 5G networks were fastest for iPhone 12, but both providers had a solid lead over Movistar in both Madrid and Barcelona.
iPhone-12-5G-Median-Speeds_Barcelona_0221

United Arab Emirates was the fastest country for mobile according to the January 2021 Speedtest Global Index. As the capital and the second most populous city in the country, Abu Dhabi contributed to this average with median 5G download speeds of 396.06 Mbps on the iPhone 12 for Etisalat and 211.83 Mbps for du.
iPhone-12-5G-Median-Speeds_Abu-Dhabi_0221

In Bangkok, AIS showed the highest median 5G download speed over the iPhone 12 at 362.68 Mbps. TrueMove H followed at 242.22 Mbps. These two operators also had the highest number of Speedtest results over iPhone 12 among all operators analyzed for this article. Another popular operator in the region, DTAC, is not included in the chart due to limited iPhone 12 5G samples.
iPhone-12-5G-Median-Speeds_Bangkok_0221

Data from Speedtest Intelligence reveals that Sunrise had the fastest median 5G download speed over iPhone 12 by a considerable margin at 328.32 Mbps.
iPhone-12-5G-Median-Speeds_Zurich_0221

Telekom in Berlin comfortably had the fastest median 5G download speed over iPhone 12 at 249.16 Mbps.
iPhone-12-5G-Median-Speeds_Berlin_0221

As mentioned above, median 5G speeds over iPhone 12 lagged in Warsaw when compared with other European cities analyzed. This is likely due to the fact that the auction of 3.4-3.8 GHz bands did not take place as planned in Poland because of the pandemic. As of this analysis, Orange and T-Mobile’s 5G speeds for iPhone 12 devices were faster than Play, which trailed with 42.53 Mbps. We also saw 5G tests from Plus in Speedtest Intelligence, but the operator is not included in the above chart due to lack of iPhone 12 samples compared to other operators.
iPhone-12-5G-Median-Speeds_Warsaw_0221

We will continue to monitor how Apple’s 5G-capable devices impact the global market. Contact us to learn more about how Speedtest Intelligence can help you understand the latest developments in your market.

Ookla retains ownership of this article including all of the intellectual property rights, data, content graphs and analysis. This article may not be quoted, reproduced, distributed or published for any commercial purpose without prior consent. Members of the press and others using the findings in this article for non-commercial purposes are welcome to publicly share and link to report information with attribution to Ookla.

| July 11, 2022

More Consumers are “Always On” Your Network, Here’s What They Need From You

We know the COVID-19 pandemic changed mobile user behavior, but new research commissioned by Ookla® shows just how much more consumers came to rely on their mobile connections. Ookla conducted a survey of five thousand mobile phone users from a diversity of demographic groups across Switzerland, the United Kingdom, and the United States to learn more about how they use their devices and how they view their mobile operators. Computer Weekly recently shared a look at what this looked like in the U.K. For this article, we’ve paired this information with Speedtest® data on consumer sentiment in all three countries to get a full picture of what consumers expect from their mobile operators today.

Key takeaways:

  • The percentage of consumers who describe themselves as always online grew from 30% to 69%.
  • Fewer than two-thirds of respondents are satisfied with customer service with “always on” customers at least twice as likely to report issues with customer service.
  • “Always on” consumers have different support needs, prioritizing a more well-rounded customer service experience.
  • Nearly half (47.4%) of customers who have had customer service issues in the past 18 months are likely to want to switch to another operator.

Increasing numbers of mobile customers are “always on”

The number of mobile customers who described themselves as always online grew from 30% in November 2019 to 69% in November 2021. Whereas consumers used to put down their phones for a variety of reasons, “always on” users are online for a variety of economic reasons (accessing customers and generating business, traffic information and remote working, social media, and information sharing) and lifestyle reasons (parenting and caregiving, health and fitness, and gaming). It’s no surprise then, that these valuable customers need reliable networks to keep up with the demands of their mobile internet use.

Chart of how more users are "always on" comparing 2019 versus 2021

Between 2019 and 2021 we saw a drop in users who were only “always on” for only economic reasons from 16% to 7%. Meanwhile, users who were “always on” for lifestyle reasons grew from 3% to 32%. The largest increases were in users who were “always on” for economic and lifestyle reasons.

Fewer than two-thirds of respondents satisfied with customer service

The 2020 American Customer Satisfaction Index found the telecom industry lags significantly in customer satisfaction. While customer service could be a key component of improving customer satisfaction, our survey revealed that fewer than two-thirds of respondents were satisfied with the customer service they received. Wait time had the lowest proportion of satisfied respondents (51%) while clarity of communication and multiple options for contact had the highest (62%). In addition, an operator-by-operator analysis showed that between 10% and 25% of customers of each operator had to submit a formal complaint. This obviously leaves significant room for improvement.

Chart of net satisfaction with operator customer service

“Always on” users have different support needs

With more customers categorizing themselves online all the time, it’s increasingly important that their network be available whenever they need it. It is also vital that they get the kind of customer support they need when they encounter a problem.

Chart of top three rated components of customer satisfaction

We asked respondents to rank the top three components of customer satisfaction that make for good customer service. While customers who are not “always on” are looking for well trained staff, a quick resolution, and clear communication, “always on” users are looking for a more well-rounded customer service experience. “Always on” users also prioritize short wait times, clear paths to resolution, multiple methods of communication, and that they feel valued as a customer.

This means operators with a robust support network that customers can comprehend and access in the ways that they prefer to communicate will win the customer service race — and consequently, customer retention. Our clients have seen this already with Spatialbuzz™, which allows mobile operators to identify, prioritize, and diagnose customer dissatisfaction areas in real time with quick, actionable resolutions.

“Always on” customers experience more problems with customer service

Chart of percentage of users who report customer service issues

“Always on” respondents in all three countries were at least twice as likely to report issues with customer service. The difference was especially pronounced in the U.K. where “always on” users were more than three times as likely to report customer service issues than their counterparts. This, plus the growth in the number of “always on” customers, poses a difficulty for mobile operators whose customer support programs have not evolved to meet these changing needs. If operators want to retain these key customers, there is work to be done.

Users who contact customer service are still likely to churn

The fact that customer service is a key factor in customer retention is no surprise, still our survey revealed that nearly half (47.4%) of customers who have had customer service issues in the past 18 months are likely to want to switch to another operator. The data tells us that even when issues are resolved, customers are often not satisfied with how they have been dealt with and still consider switching.

Infographic comparing customer satisfaction and likelihood to churn

Respondents in the U.S. were the most likely to consider switching (24-37%, depending on operator). Customers in the U.K. were open to switching (25%, 29%, 29%, and 32%, depending on operator) and those in Switzerland were slightly less likely to consider switching (25, 27%, and 32%, depending on operator).

As important as adequate customer service is, it’s clear that mobile operators need to meet customers’ needs before they have to resort to customer service. Providing a high level of network performance is important to this as is checking in with consumer sentiment, especially as consumers’ habits shift toward being “always on.”

Solving customer issues is not enough to retain your customer base. Those issues need to be resolved with care through clear communication and expertise in a timely manner. To learn more about Consumer SentimentTM data or how Spatialbuzz could help you connect with in-need customers faster and more efficiently, contact us.

Ookla retains ownership of this article including all of the intellectual property rights, data, content graphs and analysis. This article may not be quoted, reproduced, distributed or published for any commercial purpose without prior consent. Members of the press and others using the findings in this article for non-commercial purposes are welcome to publicly share and link to report information with attribution to Ookla.